The rules have changed in automotive SEO. In fact, they've changed for the entire search engine optimization world. It's no longer a function of quantity that determines rankings. More content, more links, more social signals - that's fine, but it won't help you as of April 24, 2012, the way it used to.
Today is the world of SEO quality over quantity. These changes have been anticipated for some time but only now are they really becoming apparent. Some dealers are dropping in rankings based upon their (or their vendor's) SEO efforts. As a result, others are moving up. Which side of the fence do you want to be on?
Here are some best practices to help you get on the right side of the fence. Click to enlarge.
Comments
well done JD.
JD, I think you bring a TREMENDOUS amount of information, strategy and expertise to the Automotive Sales Community. Please feel free to Post / Re-Post anything here on AIS. I think our audience will benefit from your contributions. Thanks again!!! Have a GREAT Holiday weekend!
Anytime, brother!
Thanks JD!