At their annual World Wide Developers Conference, Apple CEO Tim Cook unveiled a plethora of new features, operating systems, and apps. Updates to IOS6. Apple Maps, wiping Google Maps from IO6. New Macbook Pro with Retina Display. It goes without saying that all of those are pretty cool upgrades. However, what really caught my attention was when Apple announced that it would be venturing into the automobile business. That's right. Apple is bringing the beloved (or hated) Siri to cars, starting next year. Here's what we know:
The automakers on board so far are: Land Rover/Jaguar, BMW, GM, Mercedes, Audi, Toyota, Chrysler, and Honda. The implementation of SIRI into your vehicle will go basically like this: there will be a button or feature on your dash that will automatically connect with Siri (as long as you have your iPhone with you, of course). Essentially, SIRI will be able to help you keep your eyes strictly on the road by controlling whatever particular infotainment is in your vehicle. For instance, Cadillac, which is under the umbrella of GM, has the CUE system, so SIRI will be able to control the different features like navigation, iPod integration. Same would apply to Toyota's Entune system!
The integration of SIRI into new models, reportedly starting next year, will have more than just "infotainment" benefits. With the announcement of Apple Maps, Siri will also be able to assist you with turn-by-turn navigation.
And, now for the elephant in the room: Ford, Hyundai & Kia are missing from the list of automakers that will have SIRI in their cars by next year. There's a reason for this: they already have a deal with Microsoft.
So, what do you think about Apple's foray into the automotive world? Are you a big fan of SIRI?
Comments
Awesome news! Just another great selling point and a wat to shock and awe customers!