Facebook announced recently they are changing their spam algorithm.
This is great for the "consumer" but could get tricky for business owners. I've always hated when people "baited" for likes, comments or shares by adding the tagline - "Like if you Agree" or "Share if you Love your Honda," but all of the research I've done has shown that posts that use those bait lines get 4x more engagement then posts that don't. WAIT! Before you run to change your social media strategy, you should probably know the new algorithm is designed to mark posts using "engagement baiting" as spam!
What does that mean? If Facebook deems your post as spam, they'll remove it from your audience's news feed, in short they won't be seen... and if your post isn't going to be seen, is it worth posting at all?
So how do you circumnavigate this algorithm change, but still get people to engage with your post? Create engagement worthy posts! What are engagement worthy posts? That's a topic for another day, come back soon!