The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
For the last month, we've been pushing hard to help educate and assist dealers on both fronts, but social media has been my primary focus. Most know that I spent the early part of my career focused almost solely on search but the transition from search to social has been happening for a couple of years now. Today, I'm happy to say that the transition is complete and I'll be discussing more about the merging disciplines over the coming months.
To those who inquired, who were checking to make sure I hadn't fallen off the face of the earth, thank you for your concern and all is well. In fact, it's all very well. I'm continuing to explore new and innovative techniques that dealers can use to enhance their social media presence.
This leads me to the point of this post. I'm looking for participants, those willing to engage in case studies and discussions about the merging search and social marketing future that we all face. It can be dealers or vendors - I'm not picky. I just want to get some people together to bounce off ideas over email, at the upcoming conferences, on Google Hangouts - anything that works to make the industry better at the two most important components of marketing for 2014. If you're interested, contact me or leave a comment below.
The goal is to put out the best educational content available on the subjects. I'm not being completely altruistic with this - the more I learn, the better I can make our products. I've spent the last six years honing my skills in a bubble. Now it's time to take what I've learned and enhance it with what you all know. I look forward to seeing this move forward.