There are many components that make up a successful digital marketing campaign. Website functionality, digital advertising, SEO, and social media are all major factors, but one piece of the digital marketing puzzle that is too often overlooked is blogging. Although many dealerships believe they do not need to blog, blogging has many benefits.
First, it can be used as a marketing tool to attract new customers. When potential car buyers go online to browse, some of their keywords may be contained within your dealership's blog, which will lead them to your website.
Additionally, a blog can become the face of your dealership. Your blog can be the first look buyers get of business. Car shoppers may come across some of your original content online and decide to contact the dealership and learn more.
Finally, a blog has the ability to establish employees as experts in the industry. A blog is the perfect space to showcase your employees' talents and areas of expertise. If shoppers are able to come to your blog and get answers to their questions, they will gain trust and confidence in your dealership and the capabilities of your employees.
Although a blog may not seem like a vital part of a digital marketing plan, it is a great marketing tool with a vast amount of benefits.