Every Google Places listing DEFAULTS to a 20 mile service radius around the business address. This is one of the most important setting on your Google Places listing because it sets the geographic positioning of the consumers you serve. Car dealers routinely deliver cars to customers that are outside of a 20 mile radius of their business. With this is mind, dealers should inspect your service area settings in Google.
Google Places Special Geography
Dealers that have physical locations near bodies of water will find that a simple radius setting is not the most accurate map of their service area. In the screen shot below, Harris Auto Group in Canada is located on Victoria Island. If they left their Google Maps service area radius set at 20 miles, which is the default, they would not cover Victoria which is a major market for the island.
Fortunately, Google Places will allow you to enter in specific town names to create a polygon that covers the areas that the dealership serves. In the photo above, you can see that the shaded area was created by inputting the towns in the "List of Areas Served".
Don't Abuse This Setting
I encourage dealers not to abuse this setting and show unrealistic service coverage maps. I have a feeling that Google may penalize anything that would be contrived as scamming the system. I would say that a 50 mile radius for most dealers is reasonable. So take a minute and look into your Google Places service area setting and see if it has been set too conservatively.
Also, while you are looking at your Google Places listing, make sure that it has:
- Five great photos of customers taking delivery of cars or your work in the community. Kill the building photos.
- Five great videos. Three customer testimonial videos, one welcome video, and one service video.
- Proper categories that describe your business. There is a category for every OEM brand
- Make sure one category you select is "Used Car Dealer"
If you have any questions on Google Places, just type in your question below.
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