Many businesses are in the digital marketing space. However, many seem to be spinning their wheels when it comes to building up any traction with their brand. This can especially apply to new companies. Thus, before beginning any marketing campaign, a business must establish and maintain consistent branding.
Inconsistent branding can penalize a company that is trying to establish a name for itself in its field. Changing logos, approach or site domain can confuse customers and possibly damage an organizations search engine rankings. Social media can also be impacted if for example a business has inconsistent colors, imagery or voice between platforms. This is something that many suffer from as companies can sometimes evolve from or outgrow their current public image.
If a business can maintain consistent branding, they can establish themselves as an authority or fixture in their industry. McDonalds, Starbucks and Amazon are all examples of consistent branding leading to heightened public awareness of their brand. When such a company does decide to change a logo or use different colors, customers notice right away. Also, consistent branding often results in synergy between marketing channels for a business as it provides guidelines that each bit of marketing can stay within to contribute to consistent brand awareness.
For any company old or new, consistent branding is key to expansion and cohesive marketing. What are some ways you all are ensuring consistent branding throughout your marketing campaigns?
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