I asked General Managers and Internet/BDC Directors at Digital Dealer, why Online Reputation Management is on the front burner for 2013.
Response I wanted to hear more and did not:
Google’s algorithms are aggressively measuring the amount and authenticity of positive and negative reviews, impacting your overall SEO score with Google. Online reviews appear with every Google search.
I need a solution PRONTO!
Common Responses:
1) Our reputation is everything and my competition seems to be doing better in the online review internet game.
2) With Siri and Yelp in bed together the stakes are even higher to get moving.
3) I need a solution to generate more reviews on a regular basis and be proactive at catching unhappy customers before they post a poor review.
4) We don’t have a plan to get to the source of the problem of what’s going on that’s generating those bad reviews.
Takeaway:
1) ORM algorithms will drastically affect your SEO rankings.
2) Businesses who want to win in the search results will encourage customers authentically to post fresh feedback to their preferred reviews sites on a regular basis.
3) ORM will shift the dealership’s operational culture in terms of the increased volume of handling unsatisfied customers by rectifying the situation with those affected, making certain that the customer service or product failings that generated them are fixed.
4) Dealerships with no online reviews or only negative may be losing valuable customers.
You have the option to automate ORM by pulling closed R.O’s and closed sales from the DMS.
5) Automated emails that offer options to post positive or complain directly to you is fully integrated, simplified and compliant with blacklisting rules.
6) Steer the Conversation and reply to negative posts and interact with reviewers to create a more positive brand image. You’re more believable when you make an effort to understand and respond to unhappy customers.
7) If your business has no online reviews or only has negative reviews, then you may be losing valuable customers.
eReputationBUILDER adds juice to your SEO ranking by making sure that the positive reviews and constructive feedback shows up when our clients are searched, and that the false and inflammatory comments are suppressed in searches so no one can find them.
We automate ORM, pulling closed R.O’s and closed sales from the DMS everynight sending a video email that encourages positive reviews with active links to highly ranked review sites and intercepts complaints.
Jerry Hart
President
eReputationBUILDER
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