The landscape of marketing has changed over the last couple of decades, and digital marketing continues to change almost daily. ROI is getting easier to determine, and marketing agencies are being fired left and right by businesses looking to maximize benefit by having just one good agency rather than several mediocre, behind-the-times vendors.
As budgets shift, digital marketing agencies should strive to provide more personalized customer engagement. This requires different competencies from marketers, including knowledge of data analytics and content creation to improve ROI.
Specialized knowledge is a huge benefit here. Car dealerships should seek out digital marketing agencies as partners with knowledge specific to the automotive industry for best results, rather than an agency that covers multiple business verticals. Some key skills these agencies should have include the ability to manage large amounts of data, the capability to create sales funnels for each marketing channel that truly reflect a shopper’s intent and of course the nimbleness to overcome financial barriers and still demonstrate ROI.
The world is becoming tougher for digital marketing agencies whose methodology includes generic or cookie-cutter approaches to generating leads. How are you all staying absolutely up to date on all the latest ways to engage and retain business digitally?
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