This Might Be a Cool Discussion.
Recently I have become more involved with a lot of Automotive retail of CRM Companies. Many of these people have become good friends of mine and I love their products and services.
On the other hand, I communicate with literally thousands of Dealers and Dealership Managers and Employees regularly. I see and hear a lot of things at 'Street Level" What I get a lot of is either "Praise" or "Complaints" about the services and functions of the dealerships' CRM Company. I am sort of including Internet lead Management programs in the Mix as well.
On the phone yesterday a dealer principal of a large group told me they were reverting back to Reynolds and Reynolds newest version of Showroom management programs. Of course, I asked why? They were leaving a really high-profile Big CRM Company that we are all familiar with that is supposed to be state of the art, cutting edge. The dealer told me (and they've been a client of mine for 15 years)... He told me, their functions really sound great in the sales presentation BUT their support and service Sucked the Big One and he felt he had evidence they were misusing his customer data. This was his words, not anything I coaxed, coached or put him up to.
Although I am really pleased to hear Reynolds and Reynolds has greatly improved their offering, which I am recently hearing from many dealerships; I was surprised to hear that one of his main reasons for switching over was Reynolds security of his data without undisclosed aggregation of information coming out of his DMS that he felt his current other Big Company was doing.
So, I am NOT going to influence this Blog one way or another BUT I will comment back. I'll erase anything abusive or attacks, so play nice.
I want to hear candid discussion on your CRMs without my slanting in any direction. The vendors themselves are welcome to chime in IF YOU don't dominate the discussion, intimidate or harass the participants.
Here's the questions ( and name names)...
- What CRM are you using?
- What's Good About It?
- What Sucks About it?
- Do you have an Internet Lead Management Program?
- What's Good About It?
- What Sucks About It?
- What features do you need that you don't currently have?
- What should your CRM be capable of doing that it's not performing?
- What does your CRM do that you wish they would cease doing?
This might take off and get some discussion, might not, let's see? JIM