car sales - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-28T12:12:21Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/car+salesBe the Disruptor of Your Industryhttps://automotiveinternetsales.com/profiles/blogs/be-the-disruptor-of-your-industry2018-11-27T20:41:13.000Z2018-11-27T20:41:13.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/145011473?profile=RESIZE_400x&width=400"></div><div><p><span style="font-weight: 400;">Bring up Blockbuster or Toys R’ Us in conversation, and you can immediately evoke a sense of nostalgia. These companies were iconic, almost unbreakable brands that were ingrained into our culture. That was twenty years ago, when innovation in the industry was what exclusives you offered in a brick-and-mortar storefront. They couldn’t have possibly predicted the meteoric rise of Amazon and Netflix. These “disruptors” foresaw the changes in the market and rode the tide to their unprecedented successes. That’s because they learned that following new trends in the market was vital in the decade where we went from computers to computers embedded in our cell phones.</span></p>
<p><span style="font-weight: 400;">This level of innovation has cast a shadow over the automotive industry, still relying on age-old practices that predate the Blockbusters of the world. Dealerships have failed to seize opportunities that could lead them to the forefront of the industry. Does the future lack a sense of direction for dealers, or is the future of marketing already laid out before us?</span></p>
<p><span style="font-weight: 400;">If the automotive industry is going to survive the rise of platforms like CarVana’s and Cars.com, they need to find the same successes that brought Amazon and Netflix into our homes. That starts with “disrupting” the competition. Dealerships need to be proactive responders to market trends, finding success in social media campaigns and innovating new ways to engage customers.</span></p>
<p><span style="font-weight: 400;">That can be as simple as video calls to consumers, engaging with them as if they were already at the dealership. This personal level of intercommunication means that salespeople can walk the lot with customers at their convenience, and see their vehicles in perspective. Videos also bring immediate benefits to advertising and marketing teams. Changing strategies by personal engagement with customers, potential and current, means that dealers can keep in constant contact with leads. Even something as simple as a “Happy Birthday” video from the dealership continues conversations with customers.</span></p>
<p><span style="font-weight: 400;">Creating content on a daily basis is another way to innovate the industry. This could come in the form of videos showcasing new cars or vlogs offering a transparent look into the dealership. This shares with the customer that you are actively seeking ways to engage with your audience. Rather than put an ad on television, email your customers with enticing offers. Instead of cold calls, share a video on social media showcasing your dealership or your salespeople. Customers are attracted to faces and personalities, and keeping constant updates on your organizations lets your potential clients know that you’re confident about your organization.</span></p>
<p><span style="font-weight: 400;">Speaking on behalf of salespeople, branding your employees through social media offers an individual way to tap into your organization without intimidating customers. Let your salespeople have their own FaceBook or Instagram accounts, keeping contact with customers to reassure them that they have an ally within your organization.</span></p>
<p><span style="font-weight: 400;">Being an active participant on social media goes beyond these platforms. Job recruitment sites and Google reviews keep you engaged with your audience. Directors and managers should take charge, but allow other leaders within your organization to tackle these responsibilities. Show your audience that you are quick to respond to their needs, and that customer service goes beyond the dealership. This allows organizations to see where they stand with customer relations and have an active way to improve their standing with customers.</span></p>
<p><span style="font-weight: 400;">New companies offer instant gratification with their purchases, including new players within the automotive industry. A dealership doesn’t need to lose ground because these companies can thrive online: it simply means that dealerships can take an active role in an ever-changing market. There may come a time where brick-and-mortar dealers lose to the convenience of CarVana or Cars.com, but if organizations ensure that they are keeping up with these trends, they have a real shot at maintaining a competitive edge that extends well into the next technological wave. Personality, active engagement and constant contact can make dealerships feel a part of the 21st century.</span></p>
</div>Assessing Sales Performance - Make Money Mondays - Special Editionhttps://automotiveinternetsales.com/profiles/blogs/assessing-sales-performance-make-money-mondays-special-edition2017-07-10T13:46:24.000Z2017-07-10T13:46:24.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="640" height="360" src="https://www.youtube.com/embed/rLVqiR4s2FI?rel=0" frameborder="0" allowfullscreen=""></iframe></p>
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<p><a href="http://www.bradleyondemand.com/" class="yt-uix-servicelink" data-url="http://www.BradleyOnDemand.com/" data-target-new-window="True" data-servicelink="CDIQ6TgYACITCKLilPvr_tQCFcrDnAod3HoJ9ij4HQ" rel="nofollow noopener" target="_blank">http://www.BradleyOnDemand.com/</a><span> 856-546-2440 </span><br />
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<span>In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how to assess your employees sales performances. It is based on the metrics of what you as a Manager and your management team feels are your benchmarks. You must factor in volume, total gross, the average gross per unit, the closing percentage and the CSI. It's important to take the time to assess and coach individually. Following these steps will help the dealership sell more cars, more often, and more profitably. </span><br />
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<span>Make Money Mondays - Special Edition - Assessing Sales Performances</span><br />
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<span>If you like Make Money Mondays, you will love Bradley On Demand: </span><a href="http://www.bradleyondemand.com/" class="yt-uix-servicelink" data-url="http://www.BradleyOnDemand.com/" data-target-new-window="True" data-servicelink="CDIQ6TgYACITCKLilPvr_tQCFcrDnAod3HoJ9ij4HQ" rel="nofollow noopener" target="_blank">http://www.BradleyOnDemand.com/</a><span> </span><br />
<span>856-546-2440 </span><br />
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<span>For more information about Dealer Synergy, visit </span><a href="http://www.dealersynergy.com/" class="yt-uix-servicelink" data-url="http://www.DealerSynergy.com/" data-target-new-window="True" data-servicelink="CDIQ6TgYACITCKLilPvr_tQCFcrDnAod3HoJ9ij4HQ" rel="nofollow noopener" target="_blank">http://www.DealerSynergy.com/</a><br />
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<span>Sign up now for the next Internet Sales 20 Group! </span><br />
<a href="http://internetsales20group.com/" class="yt-uix-servicelink" data-url="http://internetsales20group.com" data-target-new-window="True" data-servicelink="CDIQ6TgYACITCKLilPvr_tQCFcrDnAod3HoJ9ij4HQ" rel="nofollow noopener" target="_blank">http://internetsales20group.com</a><br />
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<span>If you have any questions, call or text Sean on his cell 267-319-6776</span></p>
</div>Conquering the Battle for Millennial Buyers - Internet Sales 20 Group 10 - Philadelphia, PAhttps://automotiveinternetsales.com/profiles/blogs/conquering-the-battle-for-millennial-buyers-internet-sales-20-gro2017-06-06T19:20:59.000Z2017-06-06T19:20:59.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/dZTCqUCdAbA" frameborder="0" allowfullscreen=""></iframe></p>
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<p>http://www.InternetSales20Group.com/ (267) 319-6776</p>
<p>Conquering the Battle for Millennial Buyers - Internet Sales 20 Group 10 - Philadelphia, PA</p>
<p>Doug Vansach will be speaking at this year's Internet Sales 20 Group 10</p>
<p>Doug Vansach, Vice President of Analytics and Data Services at Autoloop, will discuss how to conquer the battle for millennial buyers. Millennials represent the biggest threat and the biggest opportunity to an auto dealer’s business. They are the least loyal generation and the hardest group to attract during the buying process. Based on AutoLoop’s analysis of over 1M leads and a survey of 60K unsold prospects, this presentation will uncover new insights about the vehicle purchasing process of Millennials and will enable dealers to gain a competitive advantage that win over this finicky group. We will review specific strategies and technologies that dealers are using today to attract Millennials, from advertising to store visits to trade-ins. Dealers who attend this session will be armed with a better understanding of Millennials to increase their lead conversion rates and drive higher repurchase rates than their competitors.</p>
<p>To sign up, visit http://www.InternetSales20Group.com/ or call (267) 319-6776!</p>
</div>Dealers, You Need to Invest In Yourself - Make Money Mondays - Automotive Saleshttps://automotiveinternetsales.com/profiles/blogs/dealers-you-need-to-invest-in-yourself-make-money-mondays-automot2017-06-05T13:20:55.000Z2017-06-05T13:20:55.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/ixuqYj5MFKc" frameborder="0" allowfullscreen=""></iframe></p>
<p></p>
<p>http://www.BradleyOnDemand.com/ 856-546-2440</p>
<p>In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how the most important investment you can make is in yourself. You as an Automotive Sales Professional should be searching for constant knowledge and education. Some of the key components for individuals to grow as a professional is to take the time to go to external learning events such as workshops and reading books. Take the time to invest in yourself and you will see a an advancement in your overall professional growth.</p>
<p>Make Money Mondays - Special Edition - Invest in Yourself</p>
<p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/<br />
856-546-2440</p>
<p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p>
<p>Sign up now for the next Internet Sales 20 Group!<br />
http://internetsales20group.com</p>
<p>If you have any questions, call or text Sean on his cell 267-319-6776</p>
</div>Understanding the Subprime Consumer in the Digital Space - Internet Sales 20 Group 10https://automotiveinternetsales.com/profiles/blogs/understanding-the-subprime-consumer-in-the-digital-space-internet2017-05-08T18:46:49.000Z2017-05-08T18:46:49.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/A-KLkwHdL4Q" frameborder="0" allowfullscreen=""></iframe></p>
<p></p>
<p>http://www.InternetSales20Group.com/ (267) 319-6776</p>
<p>Todd Dearborn, Vice President of Cars Direct, will be presenting the very best practices in working with the Subprime consumer. Special Finance is a growing portion of every dealers business and we're going to talk to you about lenders, inventory, and the best ways to maximize your potential when it comes to the digital consumer who is credit challenged. You can learn from Todd and many other industry experts at the Internet Sales 20 Group 10 in Philadelphia, PA on July 10-12!</p>
<p>To sign up, visit http://www.InternetSales20Group.com/ or call (267) 319-6776!</p>
</div>Everyone Should Have A Pricing Process - Make Money Mondays - Special Editionhttps://automotiveinternetsales.com/profiles/blogs/everyone-should-have-a-pricing-process-make-money-mondays-special2017-05-08T13:21:11.000Z2017-05-08T13:21:11.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/xUDA-JI08hw" frameborder="0" allowfullscreen=""></iframe></p>
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<p>http://www.BradleyOnDemand.com/ 856-546-2440</p>
<p>Everyone Should Have A Pricing Process - Make Money Mondays - Special Edition</p>
<p>In this week's Episode of Make Money Mondays Special Edition, Toni Anne Fardette, Business Development Director of the Atlantic Auto Group and The Billion Dollar Girl, explains how to handle customers who go into your dealership and ask for pricing. You need to know the difference between price shopper and someone who is asking general questions. It is very important that you train your people on scripts on how to handle customers who only ask about price.</p>
<p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/<br />
856-546-2440</p>
<p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p>
<p>Sign up now for the next Internet Sales 20 Group in Philadelphia July 10-12th!<br />
http://internetsales20group.com</p>
<p>If you have any questions, call or text Sean on his cell 267-319-6776.</p>
</div>Dealers, You Need To Sharpen Your Saw - Make Money Mondays - Automotive Saleshttps://automotiveinternetsales.com/profiles/blogs/dealers-you-need-to-sharpen-your-saw-make-money-mondays-automotiv2017-04-17T12:51:42.000Z2017-04-17T12:51:42.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/fyiyzy4SDPs" frameborder="0" allowfullscreen=""></iframe></p>
<p></p>
<p>http://www.BradleyOnDemand.com/ 856-546-2440</p>
<p>Dealers, You Need to Sharpen Your Saws- Make Money Mondays</p>
<p>In this week's Episode of Make Money Mondays Sean V. Bradley, CSP, President of Dealer Synergy, discusses the importance of sharpening your skills saw. You need to take the initiative and teach yourself new skills. What are you doing to self educate outside of the automotive industry? You need to self educate and break out of the comfort of your automotive "bubble".</p>
<p>Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!<br />
http://internetsales20group.com/</p>
<p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/<br />
856-546-2440</p>
<p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p>
<p>If you have any questions, call or text Sean on his cell 267-319-6776.</p>
</div>How to handle the stall tactic, “I need to think about it.”https://automotiveinternetsales.com/profiles/blogs/how-to-handle-the-stall-tactic-i-need-to-think-about-it2017-04-06T14:00:38.000Z2017-04-06T14:00:38.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><img src="https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAveAAAAJDZmY2IyNjljLWUzYzQtNDdhZS1hMmFiLTZhZmJhMzAwNGViYQ.jpg" alt="" class="article-banner-image" itemprop="contentUrl" width="441" height="237" /></p>
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<p>Stall tactics are a type of objection that don’t mean “no”, they just mean “not yet”. Sometimes they indicate our customer’s need for more information (logical) and often they tell us that our customer just isn’t comfortable moving forward yet (emotional). Stalls can be the result of not building enough value in our customer’s mind, but usually it’s nothing more than a natural response to an uncommon situation like a major buying decision. </p>
<p>Unfortunately, stalls sound just like their brothers the “reflexive” objection (those that come before we’ve had time to relax our customer by building rapport) and the “condition of sale” objection (those that come at the end of the transaction and must be satisfied for the sale to occur). By far, the most common reason sales people fail at effectively handling a stall is because they only know one or two ways to handle objections and most of the strategies they <em>do</em> know address the “condition of sale” for closing purposes. </p>
<p>To effectively handle stall tactics, we need to have responses that address both the logical stall and the emotional stall and then we need to recognized where in the sales transaction the stall appears. By taking into account the timing in which it occurs, we’ll be able to use the appropriate strategy to help make it easier for our customer to move forward through the buying process. <strong>The majority of sales are missed because the salesperson isn’t able to help the customer make it through the entire sales process, not because they didn’t have what the customer wanted.</strong></p>
<p>There are many different kinds of stalls, but for our purposes now, we’ll address the objection:</p>
<p><strong><u>I need to think about it</u></strong></p>
<p>If this objection occurs at the transition from the lot to our office, many sales people mistakenly first use the direct question strategy: “What exactly do you need to think about?”, which is a perfectly good strategy, if our intent was to close the sale. This strategy is specifically designed to help us close the sale by narrowing it to the final objection.</p>
<p>However, what are we trying to do here, close the sale or get to the write up? Our intent is to make it easy for our customer to get to the next step of the sale; the write up stage. By using a closing technique here, we often force our customer to justify why they shouldn’t begin the negotiating process. We unwittingly hurt both our cause and our customer’s. Plus we may make our customer even more uncomfortable thus creating a bigger roadblock than it currently is.  </p>
<p>If this objection occurs at the transition, we should first use “Smart Decision”: </p>
<p>● <strong><em>“Folks, at least allow me to share with you the basic numbers, that way you’ll have all the information you’ll need to make an intelligent decision. That makes sense, right?” </em></strong>(Wait for the answer, then say,) <strong><em>“Follow me.”</em></strong></p>
<p>● <strong><em>“Of course you need to think about it, it’s a big decision. Come on inside with me, and allow me to give you a basic idea of the numbers involved. That way when you do think about it, you’ll have all the info you’ll need to make a smart decision. Does that make sense?” </em></strong></p>
<p>If this objection still exists at the transition or if it occurs after presenting the first figures, then we can use “Exactly What”:</p>
<p>● <strong><em>“If you don’t mind me asking, exactly what is it you need to think about?”</em></strong> (If they say, “we don’t know”, we say,) <strong><em>“If you did know, what would it be?”</em></strong> (If they still say, “we don’t know”, we say,) <strong><em>“But if you had to guess, what would it be?”</em></strong></p>
<p>When our customer won’t/can’t pinpoint the roadblock to a decision, we can use “3 Ps”:</p>
<p>● <strong><em>“How long do you need to think about it folks?”</em></strong> (Wait for their answer, then adjust this response to their number. If they say two days, we use the number two. If they three days, we use the number three. Let’s assume they tell us “One day”, we say,) </p>
<p><strong><em>“Folks, whether it takes one day, one week, or one month, it’ll come down to the same three issues it does for all of us. We actually call it the three Ps. If you’ll let me share them with you, it’ll probably save you a lot of time, may I?”</em></strong> (Wait for their answer, then say,) </p>
<p>(At this point, we are simply trying to discover what the final objection is. And since our customer is already predisposed to tell us “No”, we’ll frame the next questions to make each “no” a “yes”.)</p>
<p><strong><em>“The first P stands for product. Is it missing some equipment?”</em></strong> (Wait for their answer) <strong><em>"Is it the wrong color?”</em></strong> (Wait for their answer) <strong><em>“Does it have too many miles?”</em></strong> (Wait for their answer) <strong><em>“Is there anything about the vehicle that you’d change?”</em></strong> (Wait for their answer) </p>
<p><strong><em>“Okay, if it’s not the first P, then it’s probably the second P and that’s the people element of your decision. Is it the dealership location that’s got you hung up?" </em></strong>(Wait for their answer) <strong><em>“Is it the dealership reputation?”</em></strong> (Wait for their answer) <strong><em>“Goodness, I hope not but did I do something to offend you”</em></strong> (Wait for their answer) <strong><em>“Is there anyone here that’s given you the impression that we wouldn’t go the extra mile to make sure you’re satisfied?”</em></strong> (Wait for their answer) </p>
<p><strong><em>“Well if it’s not the first P, and it’s not the second P, it’s got to be the third P and that’s either price or payment. Which one are you most uncomfortable with?”</em></strong> (When we discover what the final objection is, we address it accordingly.) </p>
<p>If this objection occurs at the end of the negotiations, we use “3 Questions”:</p>
<p>● <strong><em>“At the point we’re at now, your decision comes down to three basic questions, may I share them with you?" </em></strong>(Wait for their answer) <strong><em>“Number one, does this vehicle give you what you want?”</em></strong> (Wait for their answer) <strong><em>“Number two, can you afford it?”</em></strong> (Wait for their answer) <strong><em>“Number three, am I the kind of person you want to help you with this decision and to support you through the entire ownership experience?”</em></strong> (Wait for their answer) <strong><em>“Since you’ve answered yes to all three, I just need your okay right here.”</em></strong></p>
<p>As a last resort, we can use “Excuse Myself”:</p>
<p>● <strong><em>“After all this, if my clients are still telling me they need to think about it, what they are really politely saying to me is that they want to discuss it without some salesguy/salesgal hanging all over them. I completely understand that folks. Let me do this, let me excuse myself for a few minutes and you discuss this. When I come back I’ll make myself available to answer any final questions you may have. That way you’ll feel completely comfortable about owning your new vehicle.”</em></strong> (Then we quickly get out of their line of vision for about half a minute. After 30 seconds or so we get back into their line of vision but not so close as to be able to hear what they are discussing. Once they call us back in, we address either their “No thanks” or their “We’ll take it” but what they can’t tell us is they still need to think about it. Most of the time that is.)</p>
<p>Timing can sometimes mean everything. By having multiple strategies for each of the most common objections we encounter, and by being cognizant of the timing in which they occur, we can usually competently and confidently lead our customer through the entire buying process. </p>
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<p>Source: https://www.linkedin.com/pulse/how-handle-stall-tactic-i-need-think-michael-d-hargrove </p>
</div>Sean V. Bradley Interviews Toni Anne Fardette, The Billion Dollar Girl - Automotive Internet Saleshttps://automotiveinternetsales.com/profiles/blogs/sean-v-bradley-interviews-toni-anne-fardette-the-billion-dollar-g2017-03-20T13:55:47.000Z2017-03-20T13:55:47.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/0IadwMiazjA" frameborder="0" allowfullscreen=""></iframe></p>
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<p>http://www.automotiveinternetsales.com/</p>
<p>Sean V. Bradley, CSP sat down with Toni Anne Fardette, Business Development Director with the Atlantic Auto Group, better known as "The Billion Dollar Girl" to share her secrets on how she became one of the top female leaders in the automotive sales industry. From her remarkable lessons on employee retention to her world-class practices in maintaining a 22 rooftop automotive group like a true champion, Toni Anne showcases what truly earned her the title of "The Billion Dollar Girl"</p>
</div>Make Money Mondays - Create How-To Videos for Your Customers - Automotive Saleshttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-create-how-to-videos-for-your-customers-automo2017-03-20T13:16:37.000Z2017-03-20T13:16:37.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/vlW1ZOyURHE" frameborder="0" allowfullscreen=""></iframe></p>
<p></p>
<p>http://www.BradleyOnDemand.com/ 856-546-2440</p>
<p>Make Money Mondays with Sean V. Bradley - Create How-To Videos for Your Customers</p>
<p>In this week's Episode of Make Money Mondays Sean V. Bradley, CSP, President of Dealer Synergy, discusses the significance of creating How-To videos for your customer base. Customers almost always have questions for every stage of their car buying experience, so why not have go-to videos that they can use to solve all of their problems instantly? Using professional tip-based content for service, maintenance, and even the sales process will help win over potential customers and guarantee a permanent seat for those who have already purchased a vehicle from you. So, why not take advantage of this opportunity and make more money for you and your dealership?</p>
<p><br />
Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!<br />
http://internetsales20group.com/</p>
<p>To visit all of our Make Money Mondays episodes in one place visit: http://www.MakeMoneyMondays.net/</p>
<p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/<br />
856-546-2440</p>
<p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p>
<p>If you have any questions, call or text Sean on his cell 267-319-6776.</p>
</div>Make Money Mondays with Sean V. Bradley - BDC Orphan Owners - Automotive Saleshttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-bdc-orphan-owners-automoti2017-02-13T15:21:46.000Z2017-02-13T15:21:46.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/ocBmdbGCmg0?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"</p><p>In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of orphan owners at your dealership. NADA says dealerships have a 70% attrition rates. When these sales people leave, their previous customers do not have a resource at your dealership. This is where you should want to adopt every previous customer and make them into your own. You should look as these orphan owners as a possible lead and should be proactive in trying to work with them.</p><p>To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/</p><p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ <br/>856-546-2440</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>Sign up now for the next Internet Sales 20 Group!<br/>http://internetsales20group.com</p><p>If you have any questions, call or text Sean on his cell 267-319-6776.</p></div>Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"https://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-bdc-service-conversions-bu2017-02-06T14:22:11.000Z2017-02-06T14:22:11.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/7DePxyOxmeU?wmode=opaque" frameborder="0"></iframe></p><p></p><p><a href="http://www.bradleyondemand.com/" class="yt-uix-servicelink" rel="nofollow noopener" target="_blank">http://www.BradleyOnDemand.com/</a><span> 856-546-2440 </span><br/><br/><span>Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"</span><br/><br/><span>In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains a efficient tactic to bring more traffic to your showroom. You should be looking at your Service Department as the customer depot instead of waiting every day for the up bus. NADA says that a person is 7x more likely to purchase a vehicle from a dealership where they've had their own car serviced. </span><br/><br/><span>To visit all of our Make Money Mondays in one place visit: </span><a href="http://www.makemoneymondays.net/" class="yt-uix-servicelink" rel="nofollow noopener" target="_blank">http://www.MakeMoneyMondays.net/</a><br/><br/><span>If you like Make Money Mondays, you will love Bradley On Demand: </span><a href="http://www.bradleyondemand.com/" class="yt-uix-servicelink" rel="nofollow noopener" target="_blank">http://www.BradleyOnDemand.com/</a><span> </span><br/><span>856-546-2440 </span><br/><br/><span>For more information about Dealer Synergy, visit </span><a href="http://www.dealersynergy.com/" class="yt-uix-servicelink" rel="nofollow noopener" target="_blank">http://www.DealerSynergy.com/</a><br/><br/><span>Sign up now for the next Internet Sales 20 Group!</span><br/><a href="http://internetsales20group.com/" class="yt-uix-servicelink" rel="nofollow noopener" target="_blank">http://internetsales20group.com</a><br/><br/><span>If you have any questions, call or text Sean on his cell 267-319-6776.</span></p></div>Its a NEW Month! Lets Get Focused And SELL SOME CARS!https://automotiveinternetsales.com/profiles/blogs/its-a-new-month-lets-get-focused-and-sell-some-cars2017-02-01T13:17:21.000Z2017-02-01T13:17:21.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475282?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475282?profile=RESIZE_1024x1024" width="750" class="align-full" height="422"></a> http://www.DealerSynergy.com 856-546-2440 </p>
<p><span>It does NOT matter what you did last month. Good or bad, it's over. The ONLY thing that matters is what you are doing today and what you are planning to do for the rest of this month! </span><br> <a class="_58cn" href="https://www.facebook.com/hashtag/letssellsomecars?source=feed_text&story_id=1416889245010626" data-ft="{"tn":"*N","type":104}"><span class="_5afx"><span aria-label="hashtag" class="_58cl _5afz">#</span><span class="_58cm">LetsSellSomeCars</span></span></a><span> !</span></p>
<p></p></div>Make Money Monday with Sean V. Bradley - Know Your Used Car Inventory - Automotive Saleshttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-know-your-used-car-inventor2017-01-16T14:09:22.000Z2017-01-16T14:09:22.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/JCpMisLspDE?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley suggest the importance of knowing your used car inventory. Over 46% of people who submit a now car purchase request will end up buying a used car. Most salespeople do not even present new car prospects the option to purchase a used car. You should walk your inventory everyday whether you are in the Showroom or a BDC representative. Become a master of your pre-owned vehicles.</p><p>Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory</p><p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ <br/>856-546-2440</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>Sign up now for the next Internet Sales 20 Group! <br/>http://internetsales20group.com</p><p>If you have any questions, call or text Sean on his cell 267-319-6776.</p></div>Make Money Monday with Sean V. Bradley - How to Handle Dead Leads That Where Bought Elsewherehttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-how-to-handle-dead-leads-th2017-01-09T15:09:45.000Z2017-01-09T15:09:45.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/WZ8KNOzrgGk?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley walks you through what you hold do if a lead bought a car elsewhere. Most sales peoples would dead the lead and never come back. Sean says that you should treat the dead lead as if you where the one who sold them the car. By putting in the time and effort to follow up with this customer, even if they bought elsewhere, would open up opportunities to convert them to your service drive or gain a referral..</p><p>Make Money Mondays with Sean V. Bradley - How to Handle Dead Leads That Where Bought Elsewhere</p><p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ <br/>856-546-2440</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>Sign up now for the next Internet Sales 20 Group! <br/>http://internetsales20group.com</p><p>If you have any questions, call or text Sean on his cell 267-319-6776.</p></div>Make Money Monday with Sean V. Bradley - Identify Your Deficiencieshttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-identify-your-deficiencies2016-12-12T14:12:37.000Z2016-12-12T14:12:37.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/H5rYHuWLDyc?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you identify what your personal deficiencies are and how to improve them. You should not became overwhelmed with the size of your goal. There are a list of steps you can follow to help improve your overall skill. Take some time to write down the things you are not good at. You will see what you should prioritize and improve upon.</p><p>Make Money Mondays with Sean V. Bradley - Identify Your Deficiencies</p><p>To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net</p><p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ <br/>856-546-2440</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>Sign up now for the next Internet Sales 20 Group! <br/>http://internetsales20group.com</p><p>If you have any questions, call or text Sean on his cell 267-319-6776</p></div>Make Money Monday with Sean V. Bradley - There Are No Excuses For the Holidayshttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-there-are-no-excuses-for-th2016-12-05T13:45:38.000Z2016-12-05T13:45:38.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/ES7MpfhSvXI?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley tells you that there are no excuses when it comes to the Holidays. The end of the year should be the time where you finish strong to provide gifts for your friends and family. You are the one making excuses for the holidays and you should blame yourself if you are not making the money you deserve. You need to focus on the prize at the end of the race. If you remember to utilize all 8 ways to sell a car then you should have no problem sells cars during the holidays.</p><p>Make Money Mondays with Sean V. Bradley - There Are No Excuses For the Holidays</p><p>To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net</p><p>If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ <br/> 856-546-2440</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>Sign up now for the next Internet Sales 20 Group! <br/> http://internetsales20group.com</p><p>If you have any questions, call or text Sean on his cell 267-319-6776</p></div>Make Money Monday with Sean V. Bradley - Sales Managers - Your Employees Must Fill Out Their CRMs!https://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-sales-managers-your-employe2016-10-31T17:52:09.000Z2016-10-31T17:52:09.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/vZ-nouIgR2o?wmode=opaque" frameborder="0"></iframe></p><p></p><p class="p1"><span class="s1">In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise for Managers to make sure your employees are using the CRM the right way. A lot of dealerships do not use their CRM properly by forgetting data or duplicating leads. Sean breaks down a method to make sure everyone in the dealership is using the CRM.</span></p></div>Lee Lee Williams Gives Advice on Networking & Brand Buildinghttps://automotiveinternetsales.com/profiles/blogs/lee-lee-williams-gives-advice-on-networking-brand-building2016-10-27T12:52:40.000Z2016-10-27T12:52:40.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/wTQ7tonkYEw?wmode=opaque" frameborder="0"></iframe></p><p></p><p>http://www.BradleyOnDemand.com/ 856-546-2440</p><p>Dealer Synergy Presents Lee Lee Williams, Internet Director of Grindstaff Automotive Group, giving advice on branding and networking on a personal level. You need to go out into your community and interact and network with the people of your community. You need to create a personal website branded for you even if you are part of a bigger automotive group.</p><p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p><p>If you are interested in working with Dealer Video Production, visit http://www.DealerVideoProduction.com/</p><p>Sign up now for the next Internet Sales 20 Group!<br/>http://internetsales20group.com</p><p>To find out more about Grindstaff Automotive, visit<br/>http://www.grindstafffordinc.com/</p><p>If you have any questions, call or text Sean on his cell 267-319-6776</p></div>Make Money Mondays with Sean V. Bradley - Special Edition - Making Long Moneyhttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-special-edition-making-lon2016-10-24T13:10:40.000Z2016-10-24T13:10:40.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/zRW6_EKcflM?wmode=opaque" frameborder="0"></iframe></p><p></p><p>In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising talks about setting your dealership up for long term success. The biggest mistake dealerships make is jumping from one solution to the next without seeing the first solution all the way through. Without a good plan you will not be successful and you will not make money. Chris tells us to lay a plan in place and stick with for the long haul.</p></div>Make Money Mondays with Sean V. Bradley - Special Edition - Using Other Audiences to Expand Your Ownhttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-special-edition-using-othe2016-10-10T12:48:31.000Z2016-10-10T12:48:31.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/gmJ9RK-sucU?wmode=opaque" frameborder="0"></iframe></p><p></p><p>In this week's Episode of Make Money Mondays Special Edition, Allyn Hane, Digital Marketing Director at Coastal States Automotive Group talks about creating your very own video strategy on Youtube. Allyn runs a successful Youtube channel called "The Lawn Care Nut". He gives us advise and techniques he personally used to grow his own channel. You have the opportunity to use or rent someone else's community or audience. With these tips you can build a Youtube channel from scratch. </p></div>Herman Advertising Creates Balance Between Digital and Conventional Marketinghttps://automotiveinternetsales.com/profiles/blogs/herman-advertising-creates-balance-between-digital-and-convention2016-10-05T18:10:01.000Z2016-10-05T18:10:01.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/6QHa4G9HpnM?wmode=opaque" frameborder="0"></iframe></p><p></p><p class="p1"><a rel="nofollow" href="http://www.bradleyondemand.com/">http://www.BradleyOnDemand.com/</a> 856-546-2440 </p><p class="p2"></p><p class="p3">Dealer Synergy Presents Chris Herman, President of Herman Advertising, advising dealerships on balancing there marketing plans. While many ask the question whether dealerships should use conventional or digital marketing, Chris states every dealership has a different balance between the two. To learn the differences between digital or conventional marketing, you can follow Herman Advertising in the link below. </p><p class="p3"></p><p class="p3">For more information about Dealer Synergy, visit <a rel="nofollow" href="http://www.dealersynergy.com/">http://www.DealerSynergy.com/</a></p><p class="p2"></p><p class="p3">If you are interested in working with Dealer Video Production, visit <a rel="nofollow" href="http://www.dealervideoproduction.com/">http://www.DealerVideoProduction.com/</a></p><p class="p2"></p><p class="p3">Sign up now for the next Internet Sales 20 Group!</p><p class="p1"><a rel="nofollow" href="http://internetsales20group.com/">http://internetsales20group.com</a></p><p class="p2"></p><p class="p3">To find out more about Herman Advertising, visit</p><p class="p1"><a rel="nofollow" href="http://www.hermanadvertising.com/">http://www.hermanadvertising.com</a></p><p class="p2"></p><p class="p4">If you have any questions, call or text Sean on his cell 267-319-6776</p></div>When and Where Should You Be Asking for Referrals!? Here are Your Top 7 Spots - Re-Post from Driving Saleshttps://automotiveinternetsales.com/profiles/blogs/when-and-where-should-you-be-asking-for-referrals-here-are-your-t2016-10-04T09:13:10.000Z2016-10-04T09:13:10.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475221?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475221?profile=RESIZE_1024x1024" width="750" class="align-full" height="490"></a></p>
<p></p>
<p class="p1"></p>
<p class="p1"><span class="s1">I recently added this into a forum post comment and realized that some more people might be wondering about this. Where is the best place to ask for a referral? It used to be simple, after they purchase - ask for a referral or maybe give them a call a few weeks later and ask. Definitely YES, those two options are prime time referral asking opportunities but now that we live in a digital era, there are A LOT more opportunities to connect and engage with your customer. Meaning there are a lot more opportunities to ask for a referral. </span></p>
<p class="p2"></p>
<p class="p1"><span class="s1">I like to refer to all the best places to "ask for a referral" as <b>touch points</b> and I will preface this with my STRONG, STRONG opinion that a referral program is great, it's awesome, but without an offer of some kind.... some of these ideas can just fall flat... why? People are busy. The offer is the stickiness that you need to go above the competition and stay at the top of your customer's mind. PS: People prefer MOOLAH, according to a <a href="https://www.getambassador.com/blog/survey-says-cash-is-king-when-it-comes-to-getting-more-referrals"><span class="s1">recent survey</span></a>," 77% of Americans identify money as their reward of choice."</span></p>
<p class="p2"></p>
<p class="p1"><span class="s1">I know some dealers are hesitant/wary about the effective on ROI when combined with the reward amount but it's such an inaccurate/outdated way of thinking about it. I love showing stats and blowing dealer's minds about ROI on referrals. Just look at <b>PayPal</b>: "By directly paying people to sign up and then paying them more to refer friends, we achieved extraordinary growth. This strategy cost us $20 per customer, but it also led to 7% daily growth, which meant that our base nearly doubled every 10 days." - <a href="https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296"><span class="s1">Peter Thiel </span></a>- Co-founder. And not only is it cost effective, it improves your overall branding and marketing efforts, according to <a href="http://www.forbes.com/sites/pauljankowski/2013/02/27/quick-what-are-they-saying-about-your-brand/"><span class="s1">MarketShare</span></a>, "Word-of-mouth has been shown to improve marketing effectiveness by up to 54%."</span></p>
<p class="p2"></p>
<p class="p1"><span class="s1">My biggest tip to gain the most traction in the following scenarios is that you ensure your referral offer/request gets to your customers<b> QUICKLY</b> and it is <b>EASY</b> for them to refer. Below are a few top touch points for a dealership/salesperson, GM or really any employee to ask for a referral.</span></p>
<p class="p1"><span class="s1">Top Touch Points:</span></p>
<p class="p1"><span class="s1">The most common and effective touch is point is immediately after purchase, but as we all know, our salespeople are usually a little too stoked about closing the deal to handle this.. so here are some other just as effective and awesome places to ask for a referral or promote your referral program:</span></p>
<ol class="ol1">
<li class="li1"><span class="s1"><b>In-Store Marketing</b> - while they wait for F&I create some flyers that highlight the referral program + $OFFER, your customer is at their most elated point right now, they just bought a car but now they're stuck waiting. They also know they've just spent a pretty penny and the option to help a friend and earn is extremely appealing at this point. We've had some customers submit 4+ referral leads while they've waited for F&I!</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>F&I</b> - your F&I manager is an ideal candidate to quickly explain the benefits of your referral program AKA earning money, while they are also discussing added benefits of new features AKA customer's spending money. a nice ying and yang for the customer to think about.</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>Automated Emails </b>- if you have a follow up email to thank your customer for their purchase - add a referral button or banner that leads to a <b>form</b> to submit referrals. It's easy and efficient. Your salesperson should also be following up with an email or call (mentioned below) but if they forget or won't, these automated emails and inclusive offers will ensure it gets to your customer!</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>Salesperson Follow up </b>- 1-2 weeks after purchase. A simple check in to see how the car is doing can lead to a LOT of useful information, like if anything is wrong and the salesperson can help remedy this -- Major brownie points and once resolved, it's the perfect time to ask.</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>REVIEWS! </b>If you get a good review, comment back and give them a link to a<b> landing page/form</b> where they can submit referrals! The lack of action on positive reviews sometimes saddens me, they are a GOLD MINE for referrals... and even the bad one's offer up so much learning experience --- a goodwill offer can help a ton here too.</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>Social Media</b> - It's where you have a lot of loyal fans (as long as you didn't pay for them J ) You can post about referral offers a TON here, it's something that actually won’t get old because you're offering up a reward. You can also tag your most loyal customers and invite them to join. Gamifying this is also really cool, whoever submits the most referrals this month gets 3 free oil changes. (it doesn't always have to be money offers, it's just what the people prefer.)</span></li>
<li class="li1"><span class="s1"> </span></li>
<li class="li1"><span class="s1"><b>Your Website</b> - PLEASE!!! do not stuff it into one of your million and billions of tabs and sub tabs. Nobody really looks in those. Make it a nice attractive button that highlights the offer amount "$100 Referral Credit" $100 Reward Credit". Something to catch their eye. </span></li>
</ol>
<p>Source : http://www.drivingsales.com/kristen-tepper/blog/when-and-where-should-you-be-asking-for-referrals-here-are-your-top-7-spots?utm_campaign=CUNL&utm_source=hs_email&utm_medium=email&utm_content=35183361&_hsenc=p2ANqtz-_gYbnkYh53LztIhwz_IkoF59qN7NHEXBN7NBp1GUgeSdIxYyNP4W-y_B_bdgFLYL3DiNrCb3idG9d-iHHAzuGv6YZjwA&_hsmi=35183361</p></div>Dealership Family Values General sales manager offers three tips for treating employees like family - Re-Post from Auto Dealer Todayhttps://automotiveinternetsales.com/profiles/blogs/dealership-family-values-general-sales-manager-offers-three-tips-2016-10-04T08:46:58.000Z2016-10-04T08:46:58.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475243?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475243?profile=original" width="640" class="align-full"></a></p>
<p></p>
<p class="p1" style="text-align: left;"><span class="font-size-5"><b>Dealership Family Values</b></span></p>
<p class="p2" style="text-align: left;"><span class="font-size-5"><b>General sales manager offers three tips for treating employees like family — without all the drama.</b></span></p>
<p class="p1"><span class="s1">In our business, employees are like family. We enjoy victories and suffer defeats together. We celebrate new additions and grieve when loved ones are lost. We eat breakfast, lunch and dinner together, and we talk about our personal lives, our hopes, our dreams. Even when we’re not at work, social media and text messages ensure we are always connected.</span></p>
<p class="p1"><span class="s1">Many dealers take tremendous pride in the fact that they have a high percentage of long-term employees. In those stores, the family dynamic is even more apparent. But as much as the dealership is like a second home, it is still a business. People get hired and then quit or get fired or laid off, sometimes without warning.</span></p>
<p class="p1"><span class="s1">With all that in mind, let’s discuss some ways to stay close — but not too close — to our dealership families.</span></p>
<p class="p1"><span class="s1"><b>1. Watch the Level of Personal Talk.</b></span></p>
<p class="p1"><span class="s1">We all have our kid issues, spouse issues and housing issues, and they are bound to reveal themselves at work. It’s only natural to want to lend a sympathetic ear and share advice. But as writer and radio personality Earl Nightingale once said, “You are what you think about.” The more focus you put on discussing personal problems, the less likely you are to have a successful, productive day.</span></p>
<p class="p1"><span class="s1">This is not to say that you should cut people off mid-sentence. The next time an employee unloads on you, be sympathetic, find a positive note, and walk away. You want to be known as a good listener, but you’re not a therapist, and you cannot afford to spend your work hours trying to solve other people’s problems.</span></p>
<p class="p1"><span class="s1"><b>2. Build a Team, Not a Family.</b></span></p>
<p class="p1"><span class="s1">Getting people together outside the store for fun and food is a great way to build comradery. Whether it’s an after-work drink, a baseball game or a company picnic, treat your staff to a good time, and remember: the more the merrier. The bigger the group, the fewer chances for deep, personal conversations. Whenever possible, ask everyone to bring their real families. </span></p>
<p class="p1"><span class="s1"><b>3. Make Social Media and Texting a Safe Zone</b>.</span></p>
<p class="p1"><span class="s1">Most of us have a large Facebook group, and most dealers encourage activity that generates “likes” for the company pages. But employees must be told, in no uncertain terms, that they must post responsibly to protect the dealership’s reputation, even when they’re off the clock.</span></p>
<p class="p1"><span class="s1">We all know how much easier it is to send a text message than it is to make a phone call. If your employees want to text each other at all hours, there isn’t much you can do about it. But you don’t have to participate. The next time you get a drunk text or any other after-hours message, just ignore it.</span></p>
<p class="p1"><span class="s1">A dealership family is not unlike any other family. There are ups and downs and even the occasional drama. It is OK to laugh, joke, cry and even vent. Just remember that our income is based solely on productivity and profitability. So enjoy those relationships but keep them professional and positive. Got a problem? Go sell something.</span></p>
<p class="p1"><span class="s1"><i>Jason Heard is the general manager at Lee's Summit (Mo.) Honda. He is a 20-year industry veteran with extensive sales and sales management experience. </i></span></p>
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<p class="p1"><span class="s1"><i>Source: http://www.autodealermonthly.com/channel/the-showroom/article/story/2016/09/dealership-family-values.aspx?utm_campaign=topnews-20161001&utm_source=Email&utm_medium=Enewsletter </i></span></p></div>Make Money Mondays with Sean V. Bradley - Special Edition - You Can't Treat All Leads the Samehttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-special-edition-you-can-t-2016-10-03T12:43:51.000Z2016-10-03T12:43:51.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/JVnGpKXjnoo?wmode=opaque" frameborder="0"></iframe></p><p></p><p>In this week's Episode of Make Money Mondays Special Edition, Kerri Wise, VP of Marketing at TrueCar talks about creating unique processes for each individual lead. You need to take time to pay attention to the customer and find ways to connect with them. Every customer expects customization, and it is your job to adapt to every lead to help you close more sales.</p></div>Make Money Monday with Sean V. Bradley - The K.I.S.S. Rulehttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-the-k-i-s-s-rule2016-09-26T12:56:46.000Z2016-09-26T12:56:46.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/yt9LraoKx98?wmode=opaque" frameborder="0"></iframe></p><p></p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on streamline your workflow. You need to keep it simple and focus on the basics. It is not about being fancy or knowing everything, it's about showing up with the desire and hunger to be successful.</p></div>Make Money Monday with Sean V. Bradley - Focus on Better... Not Selling Morehttps://automotiveinternetsales.com/profiles/blogs/make-money-monday-with-sean-v-bradley-focus-on-better-not-selling2016-09-19T12:44:44.000Z2016-09-19T12:44:44.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/wSP4CZJUDoM?wmode=opaque" frameborder="0"></iframe></p><p></p><p></p><p>In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on getting better on a personal level. You want to focus on how you are going to get better, not on how you will sell more cars. Mastering your craft is the most important thing you can do to help you grow as an Automotive professional.</p></div>Make Money Mondays with Sean V. Bradley - Kaizenhttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-kaizen2016-09-13T00:30:06.000Z2016-09-13T00:30:06.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/G3tNfCNwpOI?wmode=opaque" frameborder="0"></iframe></p></div>Make Money Mondays with Sean V. Bradley - Respect Your Prospecthttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-respect-your-prospect2016-09-05T14:26:11.000Z2016-09-05T14:26:11.000ZAndrew Zielinskihttps://automotiveinternetsales.com/members/AndrewZielinski<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/-4r_CDixWvI?wmode=opaque" frameborder="0"></iframe></p></div>Make Money Mondays With Sean V. Bradley - Understanding Moneyhttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-understanding-money2016-08-22T13:09:16.000Z2016-08-22T13:09:16.000ZElizabeth A. Millerhttps://automotiveinternetsales.com/members/ElizabethAMiller<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/O6evlcCO7ks" frameborder="0" allowfullscreen=""></iframe></p>
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