ilm - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-28T20:51:12Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/ilmQuick Interview With the Founder of AutoRaptor CRM, Howard Leavitt At the CRM Conventionhttps://automotiveinternetsales.com/profiles/blogs/quick-interview-with-the-founder-of-autoraptor-crm-howard-leavitt2012-09-17T13:30:00.000Z2012-09-17T13:30:00.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="false" ></param>
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<p><a href="http://www.internetsales20group.com">http://www.internetsales20group.com</a></p>
<h1><span>What is AutoRaptor CRM?</span><br />
A Powerful Tool for Any Dealership!<a href="http://www.autoraptor.com/about-autoraptor/what-is-autoraptor#slideshow"><br />
<span>View our About AutoRaptor Slideshow</span></a></h1>
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<p><span>AutoRaptor CRM is a web-based Customer Relationship Management solution that offers a way to change how your salespeople relate to customers.<br /></span></p>
<p><span>By nurturing a new philosophy on customer relations your dealership will make more sales and retain more customers.</span></p>
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<p><strong><span>Features include:</span></strong><span> </span><span> </span></p>
<ul>
<li><a href="http://www.autoraptor.com/features/internet-lead-manager"><span><span>Internet Lead Management</span></span></a></li>
<li><a href="http://www.autoraptor.com/features/short-and-long-term-follow-up"><span>Up Sheets with complete customer information and activity</span></a></li>
<li><a href="http://www.autoraptor.com/features/inventory"><span>Inventory and Sales </span><span>Integration</span></a></li>
<li><a href="http://www.autoraptor.com/features/schedule"><span>Schedule view with appointments and tasks tied to customer's up sheet</span><span> </span></a></li>
<li><a href="http://www.autoraptor.com/features/quick-search"><span>Powerful search capabilities</span></a></li>
<li><a href="http://www.autoraptor.com/features/short-and-long-term-follow-up"><span>Customizable dealer management options</span></a></li>
<li><a href="http://www.autoraptor.com/features/desking-tool"><span>Desking/quoting tool</span></a></li>
<li><span><a href="http://www.autoraptor.com/features/reporting"><span>Sales and performance reports</span></a><br /></span></li>
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<p><strong><span>AutoRaptor CRM enhances your dealership through:</span></strong></p>
<ul>
<li><span>Incredible ease of use</span></li>
<li><span>Accessibility from anywhere - web-based with mobile versions available<br /></span></li>
<li><span>All-in-one convenience</span></li>
<li><span><span>Increase in sales!</span></span></li>
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<p><span><strong><span>Who Uses AutoRaptor CRM?</span></strong></span></p>
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<li><span><span><span>Any new or independent dealership with a <strong>commitment</strong> to an improved, results-driven sales process <br /></span></span></span></li>
<li><span><span><span>Dealerships that <strong>designate a champion</strong> to make sure the system gets used</span></span></span></li>
<li><span><span><span>Will you commit to <strong>leading your team</strong> to success?</span></span></span></li>
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</div>That Money Machine - Kurt Kubicki - Automotive Digital Marketing (RePost)https://automotiveinternetsales.com/profiles/blogs/that-money-machine-kurt-kubicki-automotive-digital-marketing-repo2012-03-26T15:19:10.000Z2012-03-26T15:19:10.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><img src="http://storage.ning.com/topology/rest/1.0/file/get/1473020?profile=original"></p>
<p>In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.</p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">He assembled a team of “telemarketers” – accountants and administrative assistants from within the company. He sourced and obtained a prospect database. A sales and call management system – a CRM -- was evaluated and installed. In the meantime, caller phone-skills training got underway while he developed daily call goals and quarterly revenue quotas.</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">In the second year of its operation, this in-house effort generated $20 million for the company.</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">Do you see an application here to your business?</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3"><b>What’s your CRM doing for you?</b></span></p>
<p><span class="font-size-3">Your CRM should be a money machine. A detailed plan for its use, operation, reporting and management is vital. Hold accountable every user in sales, service and F&I accountable for capturing customer data into it. Be sure these individuals use the CRM to stay in contact with their customers.</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3">It should go without elaboration that daily CRM use for customer communication is important. However, to create a money machine from it put it in the hands of individuals capable of riding it hard.</span></p>
<p><span class="font-size-3"> </span></p>
<p><span class="font-size-3"><b>Start your engines</b></span></p>
<p><span class="font-size-3">The following steps are a guide to CRM profitability:</span></p>
<p><span class="font-size-3"> </span></p>
<ol>
<li><span class="font-size-3">Train internally or hire an individual to be your CRM specialist who likes speaking by phone. Their personality should project well to the listener.</span></li>
<li><span class="font-size-3">Establish specific calling goals and make them aggressive. Define specific calling objectives: mining customer data for equity-play customers; customers soon to come off lease; or, older vehicles you’d like returning to your service department.</span></li>
<li><span class="font-size-3">Ask your marketing person or agency to draft phone scripts. Scripts should detail key benefits and selling points for each call type. Train your specialist to use them to guide conversations.</span></li>
<li><span class="font-size-3">Include in these scripts a variation of the Road to the Sale. Craft the script so your specialist’s conversation brands your dealership.</span></li>
<li><span class="font-size-3">Determine your calling specifics. These include calling hours, call-out quotas and revenue expectations. Here’s a model: The number of dial-ups per day required to achieve X number of live calls X number of these calls that convert to X number of fruitful discussions = X number of sales opportunities. Decide to whom you will assign resulting live opportunities. This is the individual who will meet-and-greet the shopper when they come into the store.</span></li>
<li><span class="font-size-3">As management, track this activity to hold your specialist accountable for making the calls as required. Use these reports to monitor performance.</span></li>
<li><span class="font-size-3">Compensate based on the caller’s adherence to and meeting of the quotas and objectives. Add a spiff for every call resulting in an appointment set. Layer another spiff when the appointment shows (incentivizes proper appointment reinforcement efforts), and consider adding a percentage or flat commission when the appointment converts to sale.</span></li>
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<p><span class="font-size-3">These seven points provide a framework for turning your CRM into a true profit center. Truly, CRM application like this is a “numbers game,” which the right structure, the right objectives and the right specialist can turn into more “solds” on your lot and more ROs in your service department. </span></p>
<p><span class="font-size-3">Source - Automotive Digital Marketing (RePost)</span></p>
<p><span class="font-size-3"><a href="http://www.automotivedigitalmarketing.com/profiles/blog/show?id=1970539%3ABlogPost%3A370558&xgs=1&xg_source=msg_share_post">http://www.automotivedigitalmarketing.com/profiles/blog/show?id=1970539%3ABlogPost%3A370558&xgs=1&xg_source=msg_share_post</a> </span></p></div>What is the BEST Automotive Customer Relationship Management (CRM) or ILM Tool / Software ?https://automotiveinternetsales.com/profiles/blogs/what-is-the-best-automotive-customer-relationship-management-crm-2011-10-28T10:34:42.000Z2011-10-28T10:34:42.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/TTOoNYluVw4?version=3&hl=en_US&rel=0" ></param>
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<embed wmode="opaque" src="http://www.youtube.com/v/TTOoNYluVw4?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="never" allowfullscreen="false"></embed> <param name="wmode" value="opaque" ></param></object><a href="http://www.dealersynergy.com">http://www.dealersynergy.com</a> I get asked "What is the BEST CRM or ILM"? from so many dealers all over the country... I explain my take on this question. Its MORE than just "who" is the best software. Its about the CONTENT within the tool-
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