operating - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-28T09:12:55Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/operatingStatic Social Media Products and Services are Destined to Failhttps://automotiveinternetsales.com/profiles/blogs/static-social-media-products-and-services-are-destined-to-fail2013-01-04T00:00:00.000Z2013-01-04T00:00:00.000ZJD Ruckerhttps://automotiveinternetsales.com/members/JDRucker<div><p><span class="font-size-3"><a rel="nofollow" href="http://www.automotivedigitalmarketing.com/profiles/blogs/static-social-media-products-and-services-are-destined-to-fail" target="_blank"><img src="http://soshable.com/wp-content/uploads/2012/12/Failure.jpg?width=750" class="align-full" width="750"/></a></span></p><p><span class="font-size-3"><strong>Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service.</strong> It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or organization, so my daily reading of the industry trends and changes has had my eyes bleeding by the time the kids get ready for school. My fingers have bled as well... from making adjustments to the <a class="zem_slink" title="Standard operating procedure" href="http://en.wikipedia.org/wiki/Standard_operating_procedure" rel="wikipedia" target="_blank">SOP</a> as the industry continues in its unending state of metamorphosis.</span></p><p> </p><p><span class="font-size-3"><strong>In the worlds of search marketing, there are needs to stay on top of things.</strong> Google and Bing make changes to their algorithms. Consumers make changes in their searching habits. Devices make changes in how they present the data. It's pretty rough trying to keep up with search. However, keeping up with the changes in search is a piece of cake compared to keeping a social marketing service fresh and operating properly.</span></p><p> </p><p><span class="font-size-3"><strong>My conclusion in putting together this SOP is simple - keep it general and fluid.</strong> It must be allowed to grow and adjust based upon the changes that are made by the social media sites and the users themselves. Here are a few examples of activities that may have been a part of a social media SOP if I made it last week:</span></p><ul><li><strong><span class="font-size-3">Post an image to <a class="zem_slink" title="Instagram" href="http://instagr.am/" rel="homepage" target="_blank">Instagram</a> and have it feed through to <a class="zem_slink" title="Twitter" href="http://twitter.com" rel="homepage" target="_blank">Twitter</a>.</span></strong></li><li><strong><span class="font-size-3">Sponsor one post a day on <a class="zem_slink" title="Facebook" href="http://facebook.com" rel="homepage" target="_blank">Facebook</a> that is business-oriented.</span></strong></li><li><strong><span class="font-size-3">Get people to +1 your <a class="zem_slink" title="Google+" href="http://https://plus.google.com/" rel="homepage" target="_blank">Google+</a> business page as well as recent posts.</span></strong></li><li><strong><span class="font-size-3">Post to <a class="zem_slink" title="Pinterest" href="http://pinterest.com/" rel="homepage" target="_blank">Pinterest</a> three times a day and feed it through to Facebook.</span></strong></li></ul><br/> <span class="font-size-3">These would have all been valid actions in a standard operating procedure last week. Today, they are all obsolete.</span><p> </p><p><span class="font-size-3"><strong>Social media moves way too quickly for concrete practices.</strong> Any full-service company that wants to run your company's social media needs to demonstrate the ability to stay informed about the maelstrom of changes that happen every week as well as the ability to keep a fluid service that moves with the trends and the changes themselves. If they're offering a social media service that is static, that is using techniques that have been "proven to work for a long time", then they do not understand the very nature of social media and should not be trying to run yours for you.</span></p></div>