I bet you've seen or looked for a few of these . . . :)
Social-shifter. One minute it’s a lead source, the next it’s your reputation; one minute a floor wax, the next a mouthwash. VERY hard to pin down for ROI, but very, very powerful. Really. Somehow. We mean it!
Web-asus. The winged and perfect online lead strategy, for zero extra work and no-money investment, that your hero Internet department can effortlessly ride through the Internet air to conquer business. Often sighted by some GMs but never seen by the Internet Department.
Lead Ness Monster.. The hard-to-find “store visits caused by VDP views” that many 3rd-party merchandising vendors can always somehow see.
OEM-prechaun. The little guy in the green hat that promises you a pot of golden leads at the end of the pretty “OEM sitesand shared-keyword PPC programs” rainbow.
Phone-icorn. A sales line that is almost always answered well by a talented and trained sales staff that sets appointments, gets contact info, and gets the customer into the store to sell them a vehicle.
By Keith Shetterly, Copyright 2015
All Rights Reserved keithshetterly@gmail.com
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