My previous blog post, Google's New Car Lead Program: The Basics, I discussed Google Cars, which is Google's New Car Lead program that they will be rolling out in the coming months. It's currently in Beta testing. Once again, Google has made a huge splash with the inclusion of LiveChat, powered by ActiveEngage, into Adwords.
Here's how it works:
As we all know, each time we enter something into Google (Chevrolet, Toyota, VW, etc..), at the top of the search results, there is the adwords sponsored result. With this new addition of LiveChat engagement, you'll see the words LIVE CHAT next to the URL. Once you click on that, a dialog box will pop up (See below)
As you can see above, it's all very neat and clean, easy to navigate. Once you enter your name & Start Chat, you'll be in a chat with a representative from that brand and prompted to enter your Zip Code, so the consumer will be able to find the dealership in their city/town.
Have you been following Google's steady migration into the automotive world? As I mentioned before, they announced a New Car Lead program last month, and now this inclusion of LiveChat into Adwords. What do you think of Google's dive into the Automotive sales world? What are the benefits that you see?
*Original Photo from Brian Pasch
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