I am not a Trainer. I do not manage anyone but myself. I sell on the line everyday. If I don't sell, I don't eat. I take the micro, not the macro view. I remember when my first customer came in clutching a COSTCO pricing sheet. My gut turned. Unnecessarily, I might add. Once I realized what that program was about, I welcomed Coscto buyers. That program became so ubiquitous across the market that customers came in asking how much would you BEAT the Costco deal by. Combine that with Costco corporate buyers regularly calling the dealership demanding we lower our already low prices even more. You get the picture. Why do we need to pay an entity that treats us with disdain for the privilege of giving our cars away? We can do that just fine without help from anyone. We cancelled our membership and life was better.
I see the same thing happening in the next few years with the third party pricing websites. Especially as the industry moves towards a no negotiating, one price business model. What say you?
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