First – You have to make sure you make it about them and not about you.
Their main focus is to figure out how they can get more information and help so they can solve their problems. So make sure you make it about them.
Second – Make sure you tell them what they are going to get on the next page.
The reason that you want to tell them what they are about to get when they click on the link is because they will know what is coming.
Doing this will massively increase your landing page conversion rate and you are going to get more people to take an action when they come to your site.
When they click on the link that you have provided for them they are going to know what to expect and they will not be scared that you are going to do something weird to them.
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