Your SEM Account Proves It
Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly.
This week on Hard Facts, Samantha will cover what you need to know about these two tools and how you can start implementing them into your marketing strategy immediately.
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