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I need your help

Posted by Jeremy Brown on November 4, 2010 at 3:54pm

After 3 kids and some personal things happening to my wifes family, she has convinced me to move. Now we will be moving too far for me to commute to my present dealership. So I have found new opportunities at a couple of dealerships. Here is the dilemma:

1) where I am moving they are just discovering social media( no one is using yet)

2) everyone at these opportunities are scared to death of it. However 1 is interested in it.

3 Everyone pays the same

my question is do I go running to the place that wants to stick their toe in the social media waters, or do I try to convince another dealer in a slightly better "floor Traffic" area to do it?

I would like some feedback on this please. I respect your opinions!

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Comments

  • Jeremy Brown November 15, 2010 at 6:36pm
    Guys I appreciate your comments. I have taken a job with a dealer who wants to get into social media.
    Jeff I am sure you will be hearing from me soon, and you are right about floor traffic!
    Sean great advice as always!
  • Jeff Cryder Jr. November 6, 2010 at 4:09pm
    Jeremy, I completely understand where you're coming from and whole heartedly agree with Sean in this case. Trust me if you do not have buy in from the top you will hate life very quickly. You need to go somewhere who's willing to do what is necessary to be successful. If you'd like to chat about this more I'd be more than willingly. Shoot me an email with your contact info cryderja@gmail.com. One a personal note, I would never go to a dealer based off the fact they receive more floor traffic. pssh where's the challenge/fun in that :) In the meantime check-out what we've been able to accomplish b/c "the boss" bought into it 110%. Peace.
  • JD Rucker November 6, 2010 at 7:14am
    I agree with Sean. We have one dealer in particular (Jeff Cryder at Lebanon Ford Lincoln Mercury) who was met with, "give social media a shot, but not much." The toe-dipper angle.

    He is now their Director of Social Media full-time, a position that obviously didn't exist before. It was hard because he had to do his normal work while spending long hours at night and on weekends establishing a social media presence, but once he demonstrated that it could be effective they quickly opened up to his ideas. Now, he runs the show the way he wants it, including shifting their traditional advertising to focus on social media.

    It's a true success story and I encourage you to contact him for tips and advice.
  • Sean V. Bradley November 5, 2010 at 8:31am
    Sun Tsu (Art of War) ... "The Key to Winning is Knowing When to Fight" - Business translation... the key to being successful is knowing WHEN to engage.

    ** My opinion, is follow the path of LEAST resistance. I would go with the dealer that is interested in Social Media and see where it goes.


    You mentioned the alternative idea would be b/c of "Floor Traffic"... Let me remind you that 88-98% of EVERYONE that steps foot onto a dealership's lot is an internet customer at some level. That means they have been online for some sort of information / research gathering mission. With numbers like those... I would want to enhance my Internet Sales opportunites. With that being said, I see value in working with a dealership that "Gets It"... even if they ONLY "get it" a little bit :)

    I hope this helped. I wish you the best of luck and if there is anything I could do to assist, my pleasure.

    SVB-
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