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Implement and deliver your dealership's brand promise

Posted by Jeremy Patterson on September 1, 2015 at 4:29pm

DealerExec Magazine published this article featuring Erich K. Gail, COO of the Cardinale-Group of Companies regarding Zero Moment Retail.
Read the article in it’s entirety here.

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Comments

Angie Phares September 3, 2015 at 1:17pm

"As dealers, we are the investors, financiers and thus 100 percent responsible to manage the performance of our brands - as such, WE RESERVE THE RIGHT to market our brands and our stores when we want, where we want, in any method we choose, direct to our teams."
Hear, hear!!

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