First lets look at some stats
•80% of all clicks come from the top three positions of Google’s first page results.
•vSEO is 50 times more likely to appear on Google’s first page than just text SEO.
•YouTube is the second largest search engine, behind Google.
•41% of car buyers search YouTube. (Source: Michelle Morris, Google)
•Over 30% of all Google searches are on YouTube (= 50% of potential buyers)
Top Search Results.
•SiSTeR uploaded to YouTube 1,000,000 clips since 2008 (more than all other vendors combined).
•The fastest way to secure top search results that are never lost (utilizing vSHOC, see slide 10).
Increase Digital Presence
•Each YouTube page view is registered on Google index as a separate URL connected to the dealer’s URL – increases the dealer's overall SEO value.
National Dealer Group Study
•An A/B test by a publicly traded dealer group with 30+ brands and 100+ dealerships.
•12 weeks, 5 dealership.
•Over 10,000 unique visitors.
Results
•87% MORE email leads with video
•69% MORE phone leads with video
Controls
•Site visitors were presented identical inventory and pricing during the same time period.
•Only difference was the appearance of a “Play Video” icon on listing page.
Real Results
“…We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions…this was a key factor in our decision to select SiSTeR Technologies….”
Rachel Richards, VP of Retail Strategy, Sonic Automotive
“…We're excited to be working with SiSTeR Technologies…our customers prefer inventory listings that have videos…our testing shows over 10% leads increase on vehicles that included video ”
Ryan Soffa, VP of Product Development, FordDirect
By partnering with SISTeR, we have created 2,396 videos for this dealership CLICK HERE
These videos provide them with the top search results on Google CLICK HERE
In addition, the Premium Package that we discussed includes:
- Branding of your dealership with every video: CLICK HERE
- Videos include CARFAX vehicle history and OEM Certification: CLICK HERE
· Click for Price" directs clients to the Video Showcase (vSHOC): CLICK FOR PRICE
- What happens if the vehicle is already sold? CLICK HERE
- We bring your inventory and applications to 750 million Facebook users: CLICK HERE
- Email Signature – With every email communication your dealerships sends out, you are pushing your “live and searchable” inventory: "click here"
For more information Call or click
Terry Gibson
904-742-1693
tgibson@sister.tv
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