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I just wanted to say thank you to Dealer Synergy for the great event that happened in Chicago last week. I have attended a number of corporate training sessions in my life prior to the car business and this was the best. The information gathered was well beyond my expectations.

I must admit, I went with some reluctance since past experience has taught me that these events can be lengthy and boring. I now have to re-think what my expectations are prior to attending anything in the future. We came home from the event with a plan of three items we wanted to implement. We have already started to use our Facebook page differently and we have hired the company called "hirethewinners.com" which was suggested by Ralph Paglia and endorsed by one of the other attendees. hirethewinners is an awesome tool if you want a great tool for pre-interviewing employees.

I now set at my desk entering this blog with an understanding of the phrase, "you don't know what you don't know". I walked away from Chicago (actually flew in my case) realizing as a BDC director, that there is still quite a bit I just don't know and yet, we are having our best month in history. So my question is, where can this thing go if I have a better understanding of what I don't know.

In closing, I want to thank Dealer Synergy and all the vendors and speakers that put such a beneficial and successful event together. I hope everyone got as much out of it as i did.