With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.
How do you set yourself apart from the competition and stay in the customer's mind?
USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of mobile Auto Shoppers intend to buy within 24 hours. Rather than debating intention, let's talk about how you can capture the attention of most of these customers.
Get their attention and keep it with TOUT
#2 - Make sure you get the customer's mobile phone number or email address when you meet with them. Obviously you can't send them a message if you don't know how :)
Tout gives you the ability to record a 15 second video for anything in the world and since it's so short it FORCES you to make your point fast!
Here are some Follow Up Video Ideas you can try. Please share your feedback and let everyone know how it works for you :)
First follow up video: (Just a video of you in any spot at the dealership - NOTE: SMILE) "Hi Bob & Sue this is Mat at ABC Motors saying thanks for stopping in to see the CTS. Call me at XXX-XXX-XXXX if you'd like to take another peek at that or any other vehicles. I'd really love the opportunity to show you why our customers love us."
Second follow up video two days after they were in: (Offer an incentive or some other reason to come back) "Hi guys. I wanted to say hello and invite you back for another look at the CTS you drove. You can get a special savings coupon this week if you text the code AC to the phone number 71441. Call me at XXX-XXX-XXXX if you'd like me to bring it by, or if you'd like to stop back in.
Third follow up video if you haven't heard from them within another 2-3 days: (Alternative Vehicle Offering) "Hi Bob & Sue, I was walking our inventory and saw this (alternative vehicle - maybe a 3 series or C Class) and wanted to give you a quick peek at it. I have a few other vehicles that you may like to see so give me a ring at XXX-XXX-XXXX if you'd like me to bring one over."
Every one of these little scripts are just over 14 seconds so they are perfect for a TOUT!
Chances are, if you haven't heard from them by the time you send the third video, there may have been something that turned them toward purchasing elsewhere but don't give up hope! By sending these quick videos will make you different than everyone else by actually sending personalized follow up PLUS, it will keep you at the top of their mind.
Will this work with everyone? Of course not, but it will take a total time investment of 15 seconds to make and another 15 seconds to send to your customer so invest 90 seconds with your next customer and see if it will help you sell a few more vehicles :)
My name is Mat Koenig, and I was born and raised in Western Michigan. I'm VP and Partner of AutoOption and the CEO and Founder of KonigCo, the best mobile marketing company for Automotive Dealers, located in Kalamazoo, MI. Learn more here: www.konig.co