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'Do you know the average click-thru rate for the tweets your brand sends? If not, you can easily find out here. According to the research, the average rate is a little more than 6 percent. While this may seem low, it's still higher than the industry average click-thru rate for banner ads, which is between 1 percent and 2 percent."

However, there are three steps you can take to help improve the click-thru rate of your brand's tweets, which will ultimately drive more traffic to your website:

1. Use your headline to pique interest and prove the value of your article.

One of the best pieces of advice I received when it comes to using Twitter is, "Don't tweet boring stuff." While this may seem obvious, many brands aren't sharing content in a way that piques the interest of their audience. The best way to connect with your audience with social media is to share content that will add value and enrich their lives. By enticing your followers with a line helps them believe that by clicking on the link, they will learn something valuable, you'll make sure that the tweets you're posting are interesting, engaging and "click worthy."

2. Find the right time to tweet.

Once you've identified the kind of content that resonates with your audience, the second step is to find when they will be most likely to see the tweet. By identifying the optimum time to send your tweet, you can ensure that you're sharing your content during the highest traffic time for your audience. There are some great apps that can help you identify the peak time for your specific brand, one being Buffer. Along the same lines, don't assume that just because you shared a link once, your entire audience saw it. If you want to drive traffic to a particular blog post, share the link multiple times throughout the day, intermingling it with your other content.

3. Optimize by measuring.

The only way to learn is to experiment. Maybe there'll be a certain time which people are really receptive. Maybe there's a certain topic that isn't resonating with your audience. As with any marketing tactic, you can't improve what you don't measure. Almost every social media tool offers some sort of analytics for its users. By measuring, you'll learn and optimize. And you'll make your tweets and content more engaging.

What tools are you using to improve the click-thru rate of your tweets? How have you seen it improve your overall traffic and sales?

Source: Guest Blogger-Nashville Business Journal

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