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We’ve already covered that it’s important to publicize and promote your business via social media. To date we’ve covered some of the more obvious social media platforms, but today we’re going to cover LinkedIn. While Facebook and Twitter are the mullet of social media (business in the front, party in the back) LinkedIn is pure business.  At its core, LinkedIn is a website for professional networking, but it can also be used to promote your business and brand!

In 2002, LinkedIn was launched by Reid Hoffman in a living room and less than a year later, the site was ready for its official launch on May 5th, 2003. The CEO Jeff Weiner crafted his LinkedIn management team with people who work for important companies such as PayPal, Google, Microsoft and more, this was crucial to the sites success.  Without strong names on the helm, there was no doubt that the site was constructed properly. According to LinkediN’s about us section(http://www.linkedin.com/about-us) the site is the largest professional network in the world and currently has members in over 200 territories and countries in the world. The site has 300 million users (1.7 million of which log in daily) and allows people to network on a professional level. A main profile page is created, which at a base level, reads as your resume. This profile includes a professional summary about yourself, your job history, education and a spot for people to endorse you for the skills you have self-identified.

Another component to LinkedIn are the groups you can join.  Each group has a purpose, whether it be to connect to people in your industry, or share relevant content to a specific culture, the possibilities are endless! Yet another use for LinkedIn, job searching; Companies continuously post job opportunities for both internal and external candidates.  Finding a job posting on LinkedIn is beneficial because you are in a great spot to check out the company before you apply.

To wrap things up, keep in mind that whether you are posting on your main feed or within groups, keep it professional. You want to promote content that is relevant to your company and share other relevant content as well. As with anything, people like credibility and do not want to hear about your company only, BE ENGAGING. LinkedIn is not your typical social network; You have the option to connect with people and message people. However, you are advised not to connect with people you do not know. It’s free to start, so get networking! 

Written By: CB & BL