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Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.
http://www.dealersynergy.com 856-546-2440
Introducing Geno Kyle, Chevrolet Automotive Sales Manager Of Andy Mohr Chevy - Indianapolis, Indiana
Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on it but that is ok. And do you know why? Because it’s a truck. And you’re a man. And together you are Maximus Meridius from Gladiator. And while women may swoon at your kind hard heart and gentile touch, underneath it all you are a BAMF who doesn’t back down from a fight and you have the scars to prove it. Because you sweat pure gasoline, and bleed oil and all you need is your 360hp Vortec chariot to get you to the promise land.
Your boats and snow machines are nothing but a light snack for this 6-speed auto, HD, demon-powered towing machine. With its Z71 Off-road package, you can enter dirt track races while towing your 17,800-lb life-size robot collection and a hot tub full of topless super models, and still win. All while outrunning the cops and mowing down zombies with your Mack truck-resembling chrome front bumper.
More technologically advanced than the Starship Enterprise, this truck will transport you in style while trusting you with all of its secrets. Wondering what your oil pressure is but don’t want go outside to check? Simply consult your smartphone and unveil everything you desire to know. Tire pressure, engine temperature, gas level, oil pressure, can all be summoned and accessible to you alone at the touch of your fingertip. Your friends will start to wonder how you became so wise and the Oracle from the Matrix will be calling to ask you for advice.
With its 6.0 liter V8, this truck will transport you to your destination faster than you can say Bad Mother Fu@#er and will arrive with about the subtlety of a tectonic plate shifting during the 1964 earthquake. Yes people will stare, my friend. Because you are always the winner in the reaux sham beaux that is your life; because rock trumps scissors, paper trumps rock, but a swift kick to the balls trumps paper, every time.
The rear automatic sliding glass window allows you to make sure that the grizzly you killed with your bare hands hasn’t come back to life. Or the sled you loaded up to high mark Mt McKinley hasn’t budged an inch. Since your 6 1/2′ bed is Rhino Lined with ¼” of near bullet-proof rubber, your big boy toys will be safely transported to the fiery inferno’s of hell and back, because that is where you go to play.
But what about the interior you ask? Hundreds of lambs died an honorable death to effectuate leather soft enough to make-up this hulk’s supple interior. The climate can be controlled to subliminal perfection by the shear omnipotent power in your callused right hand. The perpetually-complaining-about-the-cold woman in your life will be happy to know that heat can be generated at the touch of a button that will literally light a fire under her ass. In addition to heated (and cooled) seats, it’s power can be summoned from anywhere on the planet; it’s 8 powerful pistons coaxed into roaring to life for you alone, because you are the Lone Ranger, but Silver has nothing on this faithful steed. Sitting in the command center of this 2013 batmobile black, panty-dropping stallion, you will have more features at your fingertips than that kid David in “Flight of the Navigator,” but you will look like a lot less of a douche, because you aren’t flying a talking space ship 3 yards from the ground. You’re Han Solo, flying the Millennium Falcon, and The Force is for pussies.
Yes, this truck may have more options than a menu at Village Inn, but don’t let its Babylonian luxury fool you. It may have you feeling richer than a Russian Czar but it is about as tameable as a rogue wave and will chew you up and spit you out if you do not give it the respect it commands. But command it you will, and respect you will have because this truck is intimidating. Corvettes, Challengers and other gutless vehicles scurry out of its way, even when it’s in the slow lane. The pilot car in construction sites escorts it through immediately, even when it’s the only vehicle in line. It can out run the cops in 2nd gear, and does. It will park in a handicap space, then tow the tow-truck away. It will be the best man at your wedding, sleep with your bride, and never call her again. Yeah, it’s that bad.
If you like the looks of this truck but don’t think that is worth every bit of $45,000, then do not bother calling. Because this truck is the lovechild of Optimus Prime and Kit from knight Rider and if you don’t recognize its true potential, than you do not deserve to be at the helm of such an almighty machine.
Skip the dealership, all you will get there is a long-winded sales pitch. . …
For more information email, call, or text Caitlin xxx.xxx.xxxx
Who's Your Danny?
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.
http://www.internetsales20group.com 856-546-2440
NADA 2014 Interview With Keith Shetterly Of CAR-Research - Automotive Internet Sales - CRM
AIS Interviews Pete Lazic, Sales Manager Of BMW Of Orland Park (20+ Years As An Automotive Professional)
I recently was onsite at BMW of Orland Park conducting Showroom Sales & Internet Sales training with the entire dealership as well as some of their sister stores from the Zeigler Auto Group. After training I had the opportunity to interview Pete Lazic, Sales Manager of BMW of Orland Park. Pete has over 20+ years in Automotive Sales and is a great car guy. You will enjoy Pete's wisdom!
http://www.automotivedigitaltraining.com 856-546-2440
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly series. The company has also launched both a Facebook and LinkedIn group for discussing latest episodes as well as current trends in digital marketing.
The live event will encompass all of the major digital avenues that Potratz currently offers for clients. These include search engine marketing, social media marketing, marketing automation, web and graphic design as well as content marketing strategies. The hosts will take on-air questions from a live online audience looking to gain insights into the latest trends in the digital marketing world.
Digital Marketing Dialogue will follow in the footsteps of Chief Operating Officer Paul Potratz’s web series, Think Tank Tuesday in delivering quality marketing tips and best practices for professionals seeking advice to improve their business and sales. “Think Tank Tuesday has become a staple in the field of automotive marketing; we hope to continue delivering quality information through our series,” said Benedetti.
Adamo and Benedetti have led trainings for Potratz’s current digital marketing apprenticeship program, a paid training that assists young professionals looking to obtain Google Adwords Certification. “We have an opportunity to improve the amount of qualified individuals in the area and to position our company as a resource for young professionals looking to gain experience,” said Adamo. The last group of apprentices all obtained certification and some were offered full-time positions as members of the Potratz team.
To keep up-to-date with latest episodes for the series, sign up for email updates at digitalmarketingdialogue.com. The team is also set to appear at National Automobile Dealers Association convention January 25-27 in New Orleans, and will be offering live demos and workshops on current products and services.
If you would like to make an appointment to speak with Paul or the team, please call 518-631-5505 or visit ppadv.com.
http://www.dealersynergy.com 856-546-2440
You are going to be BLOWN AWAY by the NEW Automotive Digital Training Platform!
http://www.automotivedigitaltraining.com
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent.” This trend is not just for small businesses. Brown continues, “Google and Facebook have now begun to shift more of their revenues to mobile devices.” Your digital strategy should have a robust digital presence. With competition on AdWords becoming increasingly competitive on mobile devices, you must tailor your campaigns to appeal to mobile searchers. An example of this can be editing your keyword list to include terms more likely searched on mobile devices (short terms & abbreviations.)
Let’s face it: mobile advertising is beginning to sweep the marketing world. Due to its convenience and accessibility, it is now the preferred way to do business. Before you know it, this inevitable change will be here in full swing!
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com
Automotive Sales Manager Trains With Sean V. Bradley - Objections / Rebuttals / Word Tracks
Sean V. Bradley had the opportunity to train objections, rebuttals (Word Tracks) with a very advanced Sales Manager from a Chevy Dealership in Indiana.
Watch this video and re watch this video and learn from Geno how to master the CLOSE!
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com
Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans
Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401
We will have SPECIAL Guests at our booth like James A. Ziegler Debbie Ziegler Peter Martin Danny Alkassmi as well as some Dealer Synergy Team Members like Joe Cala Chary Rodriguez & of course our President, Karen Uriarte-Bradley
We look forward to seeing you in New Orleans!!
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
http://www.automotivedigitaltraining.com 856-546-2440
Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales
Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:
* Process
* Qualifying
* Objections / Rebuttals
* Words Tracks
* Communication
* Tone / Inflection
* Confidence
* Cadence
* Content
* Flow
* Style
*** You can NOT master communication / phone sales / Internet sales / showroom sales by reading an article or a book or watching a video. You have to PRACTICE and MASTER it through hard work and dedication!
http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com 856-546-2440
Mid-Week Motivation with Joe Cala - 'What We Neglect, We Will Eventually Lose' - Automotive Sales
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of reasons why this works best for the industry, but here are three that are key to remembering the importance of thinking ahead:
1. You can analyze your current marketing strategy and decide whether it is bringing you the results you desire or if you need to go back to the drawing board and adjust your approach.
2. It is more cost efficient when it comes to media buying. Many reps offer a discount for buying months in advance. Buying in advance also could open up more attractive placements considering how few spots have been reserved.
3. You will avoid making rash decisions that could end up costing you money. These are the end-of-the-month panic moments, the quick decision sales events that go awry, and the poorly crafted E-Blast that's riddled with mistakes and missing information.
When it comes to dinner plans or mall purchases, a little spontaneity is harmless. When it comes to achieving business goals though, you must put a schedule into place that manages your planning. Each of these points above helps explain why circling dates on the calendar three months down the road can get you where you'd like to be, but recognize it could take awhile for the results to show. If you are starting from scratch, your marketing strategy can take some time to lift off the ground. In addition to a little forward-thinking, you need to build a presence on Google, find the right media for your market, build a presence on social media, set up marketing automation sequences, and optimize your website. All of these outlets coincide with each other create the perfect marketing blend. Thankfully, the automotive industry is predictable when it comes to incentives and sales events so we can take that into consideration when planning ahead.
In general, you will never regret taking the time to carefully plan. Mapping out the future will leave you time in the current month to analyze the results of the past and will relieve you of the stress that comes with scrambling for ideas. A little less stress and more carefully executed projects? These results may just be enough reason to change my ways.
