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In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is critical. Wouldn’t becoming a Certified Women-Drivers Dealer be a great first step?
 

7-Ways to Leverage and Merchandise your Certification to Increase Sales and CSI
Leverage your Women-Drivers Certification by distinguishing your dealership from others in your city! Advertising the Certification like this shows women that you are serious about their business and treat them exceptionally. Over one-third of women buyers feel that the dealership website that they visited was not helpful. So that is an excellent place to start!

1. Integrate the Women-Drivers Car-Buying and Service Guide into your website. The WCBSG is a micro-site within your site that contains an abundance of content and tips for women on many areas of shopping and servicing vehicles and is a clear indication that you appreciate their business. CLICK HERE for more information. Make sure you include the WCBSG in your navigation and main site rotator.

2. Incorporate the Women-Drivers logo into your website. Include it in main navigation items such as About Us, New Cars, Used Cars and Service and Parts. Provide a link to your reviews.

3. Be a ZMOT practitioner. Incorporate W-D Reviews on your VDP’s to take advantage of that Zero Moment of Truth when the shopper is trying to determine if you have the Right vehicle and if you’re the Right dealership for her!

4. Improve your Women-Drivers conversion ratio by including your Certified Logo and status in every lead response to female shoppers. Let them know that you are the only, or one of few, W-D certified dealers in your town and provide them a link to your reviews.

5. Make your reviews more engaging. With our mobile platform and photo upload system, you can get a positive review AND take a picture of your happy customer with their new vehicle, right at time of delivery. This will make your reviews much more engaging and more likely to be shared by your women buyers. Remember all Women-Drivers positive reviews are automatically pushed to Facebook.

6. Targeting your Digital Advertising. One of the best ways to reach women these days is on Pandora radio. Its unique format and technology allows you to target JUST women. One of the neat aspects of Pandora radio is your radio ads come with “companion” digital display ads. So you could create a digital ad specifically targeting women and link the ad to the WCBSG on your website. Pretty cool!

7. Traditional Advertising still strong among women. As you know, there are certain TV and Cable shows geared specifically towards women. Your rep can show you the research and put together a buy to target women. Using your W-D Certified Logo, produce a commercial specifically designed to reach women and leverage your certification and desire to make their shopping experience both pleasant and productive.

Want to Sell More Cars and Distinguish your Dealership to Women?
Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

Read more…

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.

The Good News?
Women are having very good experiences on the front end of the dealership. 93% of women report it was easy to schedule their service appointment. Furthermore, a stellar 95% of women report being satisfied with the way they were greeted by the service advisor. Better yet, 96% were completely satisfied with their dealership experience. Bravo!

The Bad News?
There is a drop off at the end of the interaction. How so? Only 69% of women report receiving follow-up communication from their dealership… a huge miss! Why not send them a personalized email for a free car wash? A free tire rotation or oil change? Additionally, 13% of our reviews report the service was not completed correctly, on time or at the estimated price. This is more troubling, as over one in 10 women can be leaving your dealership, and because you don’t even know it , you can’t resolve the issue and retain that customer.

Want more information on this all-important topic? Click here to read

Want to Sell More Cars and Distinguish your Dealership to Women?
Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

Read more…

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly optimize sales to women. And, it’s leaving other dealers unsure as to exactly how to do that!

Women Walkouts: A $4 Million Cost Analysis
Dealerships don’t even know that they can increase their sales another $4 million dollars a year. How? Most walk 10-15 women out their door each month and don’t even know it. By paying more attention to women and providing critical respect + trust the whole way through the sales engagement process; those browsers can be converted to buyers. Easily.

Did You Know?

Today, when a woman walks out your store dissatisfied without making a purchase, it’s a matter of concern, because:

  1. If she isn’t buying from you then she IS going to buy from your competitor
  2. If she isn’t buying from you then there is a good chance she will be writing a review on a car dealer review platform about that experience
  3. If she isn’t buying from you, you not only lost the sale, you lost the RESIDUAL REVENUE
  4. RESIDUAL REVENUE = Vehicle + (Service Drive Visits X 3-6 years)
    + Future Vehicle(s)
  5. THIS is happening at your store EVERY DAY; It's what you DON’T KNOW THAT YOU DON’T KNOW

Double Check Your Automatic Response, “That Doesn’t Happen Here, We Treat Everyone the Same”
Women shop at 1.9 dealers before buying a vehicle, or the equivalent of 30% more dealerships than men. Why is that? They want to get it right, and avoid getting it wrong. Don’t be so quick to think she is not leaving your store. An unhappy potential car shopper walking out of your store costs you a fortune - literally. Here’s what is put on the line when this happens:

1. You Lose the Opportunity to Make a Quarter-of-a-Million Dollar Sale
Women buy or lease an average of 8 cars in their lifetime. At today’s average price of $32,500 that money adds up quickly. Plus service drive visits over the long haul; that is a huge chunk of gross profit and sales, too.

2. You Lose a Customer for Life, or at least a Long time
Lose the loyalty that this woman and family + friends bring. Not to mention, her many referrals. Huge miss!

3. You Lose More Potential Buyers
Women are influential. This can work in your favor or against you. So, whether she is just looking around and browsing, you need to offer the ultimate shopping experience so that she walks out your door feeling content. If that happens, she’ll spread the word and - return to buy. If it doesn’t, she will walk and talk. It’s a pretty simple formula. Which side of the $4 million will your dealership be on? In today’s hyper-competitive market, its time to pay much closer attention.

Want more information on this all-important topic?  Click here to read

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

Read more…

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a dealership make that emotional connection with women? Rattle off horsepower numbers? Well, sure that’s one way. Another innovative way dealerships can connect is through the discussion of UV damage through windows and the windshield. Melanoma is on the rise and women’s hands bake in the sun while driving. As Americans, especially Californians, spend more and more time on the road (up to 600 hours a year), that’s more time spent exposed to the deadly powers of the sun.

Did you know that skin cancers occur more commonly on the left side of the body because that is the “driving” side (www.skincancer.org). A woman’s left arm and hands are constantly exposed. With hundreds of hours spent in the sun every year, her skin is increasingly at risk for skin cancer. Additionally, her skin is significantly aging (and let’s face it, the hands always give away a woman’s age).

The Skin Cancer Foundation provides guidelines for preventing skin cancer. The first, and best, line of defense is covering up with clothing, preferably UPF-rated clothing—not sunscreen. While sunscreen is the second best alternative, it must be applied every two hours to work. Rarely is this done; sunscreen is messy and reapplying is inconvenient when a woman is driving to and from work, picking up the kids from school, or running errands.

Beyond health concerns, think of it from a marketing perspective. Your concern regarding UV damage shows that you care. As buyers, women want you to care about them as people, not just the safety factor of the car. They would love it if you left a pair of fashionable UPF driving gloves in the car as a “safety precaution” and thank you gift. They would tell all of their friends about that and you would have a friend for life!

This is why you should meet Sundriven UV Apparel. After having lost relatives to melanoma, the founder was determined to create safe, fashionable products for women that prevent against sun damage. The result was the perfect driving glove with a UPF 50+, the highest rating. There is no sunscreen on the market that can protect like these eco-friendly, sustainable, and luxury driving gloves can.

For more information to assist with information for your women clients, sharing more information on your social channels, or offering this innovative type clothing when driving, contact Sundriven. Women’s Month is just around the corner!

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In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.

It may be no surprise that car buying is an emotional purchase for women. Even on the heels of a recent survey showing women are comfortable with negotiation than men, there is still a huge upside for dealers to create an empowering buying experience for women.

Did You Know?

Every other woman in the United States purchases a car by herself. While many women are confidant and excited, others walk in with different emotions. Consider, that 3 in 10 women report being apprehensive about their visit while 20% are nervous and overwhelmed. You don’t know which woman coming in your door is feeling what. Nonetheless, it is vital to encourage and boost women's confidence, respect and trust from the get-go. Establishing trust-based relationships and assisting them in a considerate, flexible, non-intimidating manner is the equation for having a browser convert to a buyer. Anything short of that, she walks.

Tips to Empower Women and Increase Buyers + Retention:

  1. Respect and Trust are the building block to every car sold today. It begins with greeting her in a timely and friendly manner. Eye contact is locked in and the smart phone is put away.
  2. Invite women to use your wifi or child play area. Would they like a cold or warm beverage?
  3. Have them lead the conversation, but it's your job to ask questions. What distance does she drive to work? Does she have children? What type of activities does she do? Talk to women like you are having coffee with her. Don’t be in a hurry to get her into the car for a test drive.
  4. When asking about features, be sure to use full sentences with women, not “leather or cloth.” Our senior trainer friend, Vicki Parker, provides these tips that make a difference when engaging with prospects. Women don’t want to be rushed, they want to build and create a sense of relationship.
  5. The four-corner-around-the-block-11-minute-test-drive doesn’t serve all customers anymore. Let women make their own trail. Bring the car to their work place to test drive when needed. Better yet, let her take it overnight so the family can give it a true road test. That is one way to surprise and delight your customer.
  6. The average length of time it takes a woman to buy a car is 3 hours and 30 minutes. How about a “Buy a Car in 120 Minutes or Less”? Women love saving time.
  7. Have an open door Car Wash Policy.
  8. The #1 concierge item requested by women is an overnight vehicle. It is no mystery women do not want to have to wait for someone else to pick her up, be dropped off by a van, or — have to pay for a rental car. Make it easy for your customers.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

Read more…

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female

Aug. 20, 2014 6:52 p.m. ET

Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with
Connie Hicklen. Shawn Poynter for the Wall Street Journal

On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a stranger approached and began asking questions.

What kind of car did she drive? Why had she chosen that automobile? What did this choice say about her identity?

The stranger, it turned out, was Chris Lezotte, a Ph.D candidate at Bowling Green State University, in Ohio, who was doing ethnographic research for her dissertation on the relationship women have with cars.

Ms. Lezotte is one of a small army of researchers trying to get inside the heads of women who need transportation—"to uncover the various meanings women ascribe to cars in a variety of contexts," as she puts it. The University of Michigan Transportation Research Institute put out a study in 2012 showing that the number of women drivers in the U.S. had surpassed that of men, 105.7 million to 104.3 million, as of 2010.

Ever since, researchers have been wondering why the car-shopping and buying experience is still such a man's game. The National Automobile Dealers Association says last year some 91% of car salesmen at franchised dealerships were men.

Women accounted for 39% of car purchases in 2013, up from 37% four years earlier, according to J.D. Power. That may not seem like a big change, until you consider that Americans bought almost 15.6 million cars last year. A 2% shift represents more than 300,000 vehicles.

When a man buys a car, there is often a woman behind the decision, according to the buzz in auto circles. Globally, women are "making the final decision on more than 60% of new car purchases," said Carlos Ghosn, president and chief executive of Nissan Motor Co, in a speech in July.

Chris Lezotte, a Ph. D candidate studying women's relationships
with their cars, in her 1949 Ford Coupe. Alan Kalter

Melody Lee, director of brand and reputation strategy for General Motors Co.'s Cadillac division, says she believes women wield influence in anywhere from 85% to 95% of car purchases. "That's what we're seeing in our showrooms and that's what our dealers are telling us," she said.

Here's another statistic, culled from her research: "If 74% of women feel that they are misunderstood [by car marketers] but they're influencing up to 95% of our car purchases—that's a huge missed opportunity there," she says.

Researchers say demographic shifts offer more reasons for auto makers to refine their sales pitch to women. Women earn more, marry later and divorce more often than they used to. And both women (and men) can be formidable customers, arriving at the dealership armed with research found online, so they aren't at the mercy of a salesman.

At the same time, social media give women "a voice that can impact brands like no other time in history," says Jody DeVere, chief executive of AskPatty, a women's automotive-advisory website.

AskPatty.com is a kind of automotive matchmaking website for women. Its panel of female experts, from automotive executives to magazine editors to race-car drivers, give women advice on buying, maintaining and insuring cars. At the same time, it sells services to automotive companies who want to attract more women customers.

By completing Web-training modules, retailers can be certified by AskPatty.com as "Female Friendly." AskPatty also offers webinars on how to reach women buyers who are Hispanic or baby boomers.

A newer company with some similar aims is Women-drivers.com, which serves as a forum for women to discuss experiences at specific car dealerships. It also offers support for dealers with feedback from women, content for social media and its own market research. Even before Chief Executive Anne Fleming founded the company in 2013, she had begun compiling her own research on car buying, by sending a questionnaire to some 500 women. The company's continuing research has found that women visit an average of 1.9 dealerships before buying. And 47.5% of women who bought a new car went to the dealership by themselves.

Experts have found women are more likely to rely on online customer reviews and friends' opinions when shopping, while men are more likely to turn to expert reviews.

Ford Motor Co. has created a program called "Live.Drive.Love," which offers women 24-hour test drives. Chantel Lenard, director of U.S. marketing for Ford and Lincoln, said, "It's an opportunity [for women] to experience the product on their own time, in their own environments, so they can show it to friends."

What's down the road? Consider this statistic, Ms. Lenard says. Among millennials—the young adults all industries will soon be fighting for, if they aren't already—53% of car buyers are female. A 2013 Autotrader.com study also projects U.S. millennials will be the wealthiest generation ever.

"We're seeing a shift where females are becoming the majority," Ms. Lenard said. "It's an important market and we want to make sure we're delivering on their needs."

Read more…

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by distinguishing your store as a women+family friendly marketplace? Why is this important? Let’s take a closer look.

Men shop at 1.4 dealerships while women visit 1.9 dealerships prior to buying a car. One-third of women are apprehensive about the buying experience and 20% report being overwhelmed. In fact, a recent poll shows that women are 50% more likely to rely on car dealer reviews than their male counterparts. Why? They want to get the purchase right and avoid getting it wrong. Elite dealers leverage reviews in advertising to mitigate any negative emotions of some customers and to showcase that their dealership is a pain-free company with which to do business.

A brilliant way to distinguish their store from the competition.

Did You Know?

JD Power reports women are more generous than men when rating their dealership experience

Women relate to other women and trust these reviews more than ones written by men

Certified Dealers Upside is in the Million$
Let’s be frank. Women can buy a car anywhere in your city for within a couple of hundred dollars from another dealer. Distinguish your store from the others by using your certified logo in your advertising and branding yourself as a Certified Women-Drivers Friendly Dealer. Benchmark with your sales team how many cars you sell to women each month and keep track of it.

By selling just 5 more cars each you will add $2M to your sales at your store.10 more cars will add an average of $4M in sales and 15 more will bring in $6M more in sales annually! Get your team on board and turn those women browsers into women buyers by having them walk into your dealership as a destination store they have come to do business with because of your stellar reputation with women+families.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!

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Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality experience to women customers. Today we are focusing on low cost, positive and quiet changes that can make a big difference in showcasing transparency to women.

1. Provide Email and Direct Number Details: Make it easy for your women prospects to locate and contact the people that they are working with. Email addresses, direct phone or even a cell number is ideal.

2.  Professional Photos of the Staff on the Website: By posting professional pictures of your staff with their names and titles, it is easy for customers to give a face to the voice they have spoken to. Or, at least, it will lower any anxiety or mystery about whom they will be working with during the car buying process

Did You Know?

The #1 online destination for women shoppers is your website? That’s right, dealer’s websites are the top on-line source women visit when in the car buying funnel. Yet, one-third of women report that their dealer’s website was NOT helpful. Making the access, usability, color, content and design appeal as user-friendly as possible is paramount to YOUR business success.


3. The New Standard: No AOL or Yahoo’s in emails: A Hotmail or AOL email address on the dealership business card does not cut it today. Simply put, it comes across as unprofessional and dated. Certainly an Apple, Nordstrom or Lulu Lemon Sales Advisor doesn’t hand out their business card with an “aol” or “yahoo” email. When giving cards to women clients, make sure the email is professional and customized according to your dealership name.  

4. Quick Access to the GSM or Sales Manager: Lastly, customer delays on hold can be inevitable when trying to reach the GSM, Sales manager or ISM. Still, it may be frustrating for women customers to wait and then interact with a receptionist because a voice mailbox is full.
Allowing customers to get through in seconds without long hold times can make a big difference to your women customers calling. Even if it means taking the call and saying hello just to set up a time to call them – it sends a message of transparency, interest and availability. 
 

For more "Small Changes in Your Digital Footprint Create Easier Access for Women," Click Here.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here.

Good Selling!

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What's the NEW TOP Reason Women Buy?

Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.

R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.

The top 5 reasons women buy from their sales consultant are ranked as follows:

1. Respectful
2. Trustworthy
3. Likeable
4. Knowledgeable
5. Understanding

Did You Know?

The 6th reason women buy a car from a salesperson is price. Of course, it doesn’t mean that price is not important to women. It means that having a personable, empathetic, real, approachable, open, and friendly engagement is paramount first and foremost. Pretty much like a first date. Nothing can happen before she sums you up. You have to pass the first test - then, and only then will there be a discussion regarding the price of the vehicle.

 

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here.

Read more…

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedez-Benz - 4.98
2. Volvo - 4.96
3. Lincoln - 4.89
4. Dodge - 4.88
5. Mitsubishi - 4.87
6 & 7. Chrysler & Jeep - 4.86
8. Buick - 4.84
9. Volkswagen - 4.83
10. Lexus - 4.82
11. Chevrolet - 4.80
12. Ford - 4.79
13. Audi - 4.78
14. Toyota - 4.74
15. Mazda - 4.72
16. GMC - 4.71
17. Honda - 4.70
18 & 19 & 20. Hyundai & Nissan & Subaru - 4.68

Did You Know?

3 in 10 women are apprehensive about their car dealership visit when buying a car. In fact, 20% feel downright overwhelmed. Top rated dealerships get the critical importance of establishing trust with their female clients the moment they walk onto the showroom floor or reach
out digitally. It is the only thing that matters to her. Price is secondary.
If rapport and respect cannot be immediately established, she will buy a vehicle elsewhere.

Congratulations to dealers that are using the Women-Drivers.com Certification to distinguish and market their store! They are selling more cars and their WSI® shows how satisfied - how happy - women are when buying their car.

Our model goes beyond reputation management to an expanded level of really understanding your women clientele. Dealers with 50 reviews and more receive their own customized WSI® Dealer DATA Report that helps take guesswork out of marketing to women. Click to view Demo.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here.

Read more…

Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also know that women account for over 50% of all vehicles purchased and influence up to 80% of those purchases. It would seem important that a dealer’s website cater to this substantial segment of the market.

Did You Know?

A new report by Women-Drivers.com shows a huge upside still remains. One-third of women buyers report that the dealership website that they visited was not helpful. What can you do to improve your website?

A. Understand the Target Market
To make your website more female friendly you need a better understanding of women buyers, their online research behavior and buying habits. A global leader in measuring the digital world, comScore Inc., has released a new study that sheds some light on this topic, which includes highlights:

1. Social networking is central to women’s Internet experience: Integrate social tools into your website that allow for photo viewing and sharing. Show vehicle models that appeal to women.

2. Community and Lifestyle sites attract women: Create a community page on your website. Women relate to family activities. Create a Lifestyle page showing vehicle in various settings.

3. Women have different preferences when it comes to online search. They prefer Bing in a way that men don’t” – When running BING PPC campaigns, use female centric search phases like “Most Popular Cars For Women” and link to a page featuring those vehicles.

4. The rise of online solitaire, card and board games has generated a new audience of gamers: women.

5. Women tend to consume less video overall than men but show more of a propensity for YouTube. Develop “How To” videos, host on You Tube and have links on your website. Ah…. a real plus for SEO.

B. Other Areas to Increase Women’s Engagement & Sales
1. Women are style conscience: Maybe it’s time for a modern site “makeover”. Hold the pink.

2. Quality + Informational Content: Another way to keep women hooked is to post quality and informational content on the site. Make sure it’s relevant and valuable for women+families. Be her trusted advisor 365/24/7 – not just the 3 days a year she is in your store. How? Visit here.

3. Chat feature: Is a nice way to start interacting and is a safe, non-threatening feature.

4. Create a staff page where customers can see who they are interacting with; can put a face to the name and include email links.

For more on Engaging Women on your Website Click here.

Want to Sell More Cars and Distinguish your Dealership to Women? Click here.

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here.

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Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti Spam Legislation will go into effect, enforcing strict regulations on the way emails are sent, as well as how lists are collected and maintained. For most businesses, this means rethinking the way they structure their email marketing strategies to be in compliance.

Whether your business is located in Canada or not, these new regulations are good practice for email marketing in any country. Canada is not the first country to impose regulations on unsolicited emails. Several European countries have been enforcing email spam laws for quite some time, and with electronic media taking off, it’s a matter of time before new legislation is passed in the United States. 

On this episode of Hard Facts, Samantha details exactly what’s in store for Canadian businesses facing these new laws, and how to best prepare for the coming changes. Learn how you can make the transition as painless as possible when legislation goes into effect, and how your business can avoid hefty penalties and fines.

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Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.

As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of this?

Did You Know?

1. Women rely on and use car dealer reviews 50% more than men. This makes sense as they don't want to get it wrong.

2. JD Power reports that women leave higher scoring dealer reviews than men.

3. Women go to 2 dealerships before buying a car. If they leave your dealership and don't buy - 70% of them will NOT return.

4. The top reason women buy from your dealership is NOT price. The way she is treated is paramount.

Market your trust and transparency via the positive reviews you have received. Women especially trust other women reviews and experiences. This helps them narrow down their choices on where to buy a car.

How to Be the Go-to-Dealership for Women

  1. Dealers that market reviews have women walking into the store with an expectation of trustworthy and respectable service. And they get it.
  2. Stop marketing on price alone. Advertise your CERTIFIED logo in TV ads, classifieds, and lead gen sites (AutoTrader, TrueCar, Cars, etc.)
  3. These dealers are report selling 10 – 15 more cars a month – a huge increase to monthly sales performance.

So stop selling exclusively on price alone.

Begin advertising to women+families on what matters to them: they are treated exceptionally and are provided a tremendous value in the product they are buying. And, reviews reinforce that your shoppers can count on that.

Want to Sell More Cars and Distinguish your Dealership to Women? Click here to learn more.

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download.

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Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s important to understand how to handle both positive and negative reviews.
 
On this episode of Hard Facts, Samantha discusses:
  • How to tackle negative reviews from customers
  • Client experiences with negative reviews
  • Actionable items for building a response strategy

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