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The Car Colour Trends on the Rise for 2021

If there’s one thing we can be sure of even in times filled with uncertainties, it’s that people will never stop trying to find the perfect colour for their car. This year has been tough on all of us, and it’s certainly affected our lives to a greater degree than we’re even aware of, so we can’t help but wonder what kind of changes we will experience in 2021. Concerning car colours, some professionals predict they will be much more colourful and refreshing than anything we’ve seen before. Keep the wheel steady, and let’s drive through some of the most interesting facts about car colour trends for the next year.

What have we seen so far this year?

Everything slowed down significantly this year, but white, black, and grey cars have not lost any steam. You probably wonder what attracts us all to these colours and why do we tend to buy everything, not just cars, in these simple, even plain, colours. Some experts say that we connect those hues with technology and that we’re just fascinated by it. Also, they accentuate the edgy design of luxury sports vehicles, and who in the world doesn’t like that? However, this year has made some space for changes and innovation that we maybe didn’t anticipate.

It’s not just about colour, pay attention to textures as well

Together with new colours, different textures will also make their entrance onto this stage and bring something new that car enthusiasts will enjoy considering. Some companies are working on improving false fluorescence and colour travel on their vehicles as well, which can give them a completely new look. However, to make that fresh look last, you can protect your car with some DIY ceramic coating products. Your car will be grateful for the attention it’s getting, and the colour will remain as dazzling as it is.


Painting it in rainbow colours 

Influenced by a US company’s music player of the 2000s, the trend of simple colour and design has continued all throughout 2010s. That’s why this new decade is bound to add some more colour and chromatic hues to our lives, especially after the stress and uneasiness that the pandemic has caused. We will probably see more and more cars painted in red, orange and blue hues, according to some researchers. To make colouring even more unique and personal, Elon Musk revealed his new favourite car colour to be deep crimson. This is a good sign that 2021 will give us novelties and new dynamics when it comes to car colouring.

Why will we turn to these colours?

If years could be assigned a colour, this one would most likely get a dark one, like grey or black, something mournful and depressing. With hopes of finding our way out of those kinds of situations, we usually turn to something cheerful and ecstatic. This is why designers predict that new vehicles will be painted in colours that project a positive mood. If we turn to colour theory, we can see that, for example, red symbolizes strength and power, and in some cultures, it’s the colour of happiness and wellbeing.


How do people predict something like this?

It’s not just a social framework that researchers take into account when making such predictions, but also colour popularity and industry developments, as well as other factors like urbanization and digitalization shifts. They also pay attention to the industry and development of e-cars and new technologies. Besides that, thinking about colours that were popular in the past can help designers make predictions with a stronger assertion. This year proved to be quite challenging in many areas, thus making predictions of any kind has never been this difficult, as everything has to adjust to these rapid changes that occur on an everyday basis.


All in all, 2021 will bring a lot of innovation to our lives, and we should be ready to accept and embrace them, no matter how different they might be compared to what we’re used to. Younger generations will continue to have their say in setting new trends, but they’ll also always respect individuality and uniqueness. New technologies will certainly open new possibilities when it comes to finding the right fit for your taste.

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If you were thrown off by the title just now I think it is safe to say you have no clue what this article is about, which is great and you are about to learn something! Our social media team found this article while researching content and found it to be very interesting. Social Media Today explained this complex topic in a semi-simple way, and I’m going to simplify it even more, AND it’s extremely important to your brand!  Colors play a huge role in marketing and can help evoke emotions in your customers.  The key is to use the right colors that you feel should be associated with your brand. You do not want your children’s clothing business to be branded in dull mono-tone colors! According to the research in the above article, dull and mono-tone colors (like gray) can make a customer feel blah. No one is going to want to spend time feeling “blah”

It’s all about making colors work for you and your brand. Think about it, there are reasons certain sites draw you in more than others and after a while, people begin to associate a specific color with a specific brand. Most people can pick the “Facebook Blue” out of a line up, wouldn’t it be cool if people could pick your brands color out of a collection? Color is actually a way to communicate without communicating verbally. Using the right colors can make a big impact on how your brand is viewed and the “taste” it leaves in a customers mouth. Customers are 85% more likely to give your brand / company the time of day if they enjoy the colors used in the logo and in-store! Companies that used a consistent color pallet in print, digital marketing and social media had their brand recognized  80% more often then stores that stuck to primary and basic pallets. Those are high percentages! So, according to Social Media Today this color chart below explains emotions based on colors. Do any of these trigger your emotions according to the chart? Check them out. Also, consider what colors could possibly improve your marketing efforts. Best of luck to you with your branding and have an orange day! (Or you know cheerful and confident day)

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