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Sean V. Bradley Will Be An NADA / ATD Convention Speaker & Dealer Synergy Will Be Exhibiting At Booth #4401

http://www.automotivedigitaltraining.com 856-546-2440
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Make Money Mondays with Sean V. Bradley - 'Value Package Proposition' - Automotive Sales - Car Sales

Dealerships and individual sales professionals NEED to differentiate themselves... you MUST identify what is different and better about you and your organization!

http://www.automotivedigitaltraining.com 856-546-2440
Mid-Week Motivation with Joe Cala - 'Failure!' - Automotive Sales - Car Sales

I think at one time Digital Dealer was relevant, just as MySpace was relevant. But that time is over. The Automotive Internet Sales, Business Development, Digital marketing... "Digital Dealer" will be better served at the Internet Battle Plan.

*** I want to make this crystal clear. I am NOT a partner of Jim Ziegler's Internet Battle Plan. I do NOT make ANY money from Internet Battle Plan. I don't even get paid to speak at the Internet Battle Plan. I have been asked by numerous Dealer Principals and GMs about my thoughts of sending their employees, managers and sales consultants to the Digital Dealer Conference. So I decided to shoot this quick video. I DO NOT think Digital Dealer has any relevance anymore. I think it was relevant back in the day but Dealers need to evolve and find education and information that is relevant today. The quality of the Speakers and the instructional design is superior at the Internet Battle Plan. PERIOD

http://www.dealersynergy.com 856-546-2440

Mid-Week Motivation with Joe Cala - Encourage One-Another - Automotive Sales - Car Sales 

http://www.internetsales20group.com 856-546-2440
Jim Flint, President Of Local Search Group Reviews the Internet Sales 20 Group in Los Angeles, Ca

http://www.automotivedigitaltraining.com 856-546-2440 

http://www.automotivedigitaltraining.com 856-546-2440 

Mid-Week Motivation with Joe Cala - Baking A Cake - Automotive Sales - Car Sales 

http://www.dealersynergy.com 856-546-2440
Mid-Week Motivations with Joe Cala - Thermostats vs. Thermometers - Automotive Sales / Car Sales

http://www.automotivedigitaltraining.com 856-546-2440

Mid-Week Motivations with Joe Cala - Keep Planting Seeds - Automotive Sales - Car Sales

http://www.autoedcenter.com/education/seminars/13-11-20-how.php

"How To Sell 30+ Cars & Make OVER $130,000 Per Year" Workshop For The Greater New York Auto Dealers Association

www.dealersynergy.com 856-546-2440
Re: Internet Manager Best Practices (Aaron Harris Question) - Sean V. Bradley & Joe Cala

Hi, my name is Johnny Dealer.  I spend my mornings listening to incoming sales calls from the previous day.  I then, go into a deep depression.  I guess I am like most dealers, but today, I'm going to do something about it.  I am going to create a system that will eliminate missing all of these opportunities.  I am about to create a Lean, Mean, Lead-Handling Machine.

Here is how I'm going to do it.

First, I'm going to TOTALLY commit to my new lead department.  I am going to commit finances, facilities, training, equipment, and most importantly, PEOPLE.  I am going to hire a real-life Manager to run this department and I'm going to pay this person just like the rest of my managers.  After all, this department is every bit as important as the others in my dealership.  I know that the future of this department is wholly dependant on MY buy in.  I AM IN!

What am I going to call this department.  BDC?  Internet Department?  I think I am going to call it the Appointment Department.  That is the most accurate name I can think of, plus, calling it the Internet Department only makes me feel more techno-ignorant.  I want these employees to know that the appointment is the objective.  We'll hand them of to specialists when they get here.

I want to make this Lean, Mean, Lead-Handling Machine to run smoothly and most importantly, be reliable.  I can't have it breaking down at inopportune times.  I think I'll begin with my people.  I'm going to take my time and only hire the best and pay them well.  Training?  Of course.  I think I'll do this in two stages.  First, I'll get my hands on the best phone scripts and email templates in the industry.  We will train them relentlessly until they can recite them in their sleep.  After that, I will teach them our incoming lead concepts.  1. We got what you want. 2. You got what we want. 3. You're special, we're special. (see my article, "Incoming Calls are as Easy as 1,2,3.)  I want my people to not only memorize the word tracks, but I want them to UNDERSTAND the content and CONVEY the motivation to the customer.

This machine is beginning to take shape.

Now, I must set up a process that works for everyone.  Everyone in my store needs to know this process, inside and out.  When a lead comes in, who takes it?  At what time do they turn it to a Manager?  Can they discuss price?  If not, who then?  How about follow up?  When and how often do they get back with a customer?  Do they do it by phone, email, video, or in person?  When do they stop trying?  I will make sure that ALL of these questions are answered in my process.....my WRITTEN process.  How can I expect my people to perform if they are not clear on my vision.

I spend a fortune on tools in my service department.  Every time I turn around, my manufacturer has generously shipped and billed a new piece of equipment that is now needed to work on the new models.  In my new Appointment Department, I'm not going to cut corners on their tools.  They are going to need their own area, with fast computers, great phones with headsets, and a great CRM.  The equipment and resources they have are a reflection on my commitment to this department.

How can I make this machine consistent?  If I dump a specific number of leads into my machine, how can I be sure of exactly how many car deals will come out the other side?  This will boil down to tracking and expectations.  I have learned over the last 30 years, that if you want to see numbers increase, simply track them.  What are my expectations?  I guess I will leave that to the experts.  I want to set appointments with 60% of my fresh leads and 40% of my leads that are a week old or more. 50% of them will show.  I want to sell 45% of the appointments that show up.  I know everyone has different numbers that work for them, but these work for me.....for now.  That leads me to "expectations".  I know that my people will perform to their expectations.  It is MY job to not just manage people, but manage their expectations.  I promise make my expectations so clear that they become their expectations.

When my machine is built and running effectively, I vow to soup it up.  You know, like a turbocharger.  I can start getting innovative with video appointment confirmations, fancy .pdf proposals, bringing in trainers, hiring phone coaches, data mining, lead screening, video search optimization, email marketing, social media promotions, and the like.  Heck, my new machine will even be able to handle service leads!

If is a big two-letter word.  But...

• IF I manage this department with the same vigor that I manage my Finance Department, Sales Department, or Service and Parts Departments, it will succeed.
• IF I dump 300 fresh leads into my new Lean, Mean, Lead-Handling Machine, then, it will produce 180 appointments, 90 of them will show up, and 40 of them will buy.  This does not even include re-hashing my lost opportunities from the last several months!
• IF I continue to commit to my new department, every time I dump 100 new leads into my machine, I will get 13 more sales.

My mission is simple now......Find more leads to feed the machine!

Who's Your Danny?

PS - My apologies if your name is, in fact, Johnny Dealer.  Any negative references to this name is strictly coincidental, especially if you actually live on 123 Elm Street, Anytown, USA. or work at ABC Motors.

http://www.internetsales20group.com 856-546-2440

The Internet Sales 20 Group's VIP Networking Party Will Be Held In Hollywood's #1 Nightclub, The Emerson Theatre

The 2013 Internet Sales 20 Group in Los Angeles California will have its VIP Networking event in Hollywood's #1 Nightclub, The Emerson Theatre!!

The VIP Networking event is being sponsored by TrueCar & Trade-In Velocity

In addition, DealerTrack will be GIVING AWAY $1,000 CASH for the "Best Idea Contest"!!

You do NOT want to MISS this event!!!

http://www.dealersynergy.com 856-546-2440
Internet Director / Internet Sales Manager Responsibilities Part 4 - Automotive Sales - Car Sales

Day 4 of my on-site training  from Dealer Synergy. What can I say? When I first saw Sean V. Bradley on the websites, Automotive Internet Sales, YouTube etc. I was in awe, shocked, overwhelmed and a bit..scared. Who is this young guy, fronting like he's all that and then some. Millionaire mogul, motivational speaker, music industry entrepreneur, and he owns so many businesses, on covers of magazines, internationally renown speaker and member of NSA and Covey trained..Omggg too many to name!
But when I actually met him, and over the two days that he was here, I realized that he is every bit of everything I read and saw of him online.. BUT, he is knowledgeable, kind, HUMBLE and sooo passionate about ALL aspects of his life, and he doesn't look down on anyone! He motivates, teaches and encourages you to do your best! I was in awe to meet and shake the hand of a millionaire, but now I'm in even more awe because he is so humble, and willing to help anyone achieve their dreams and be the best they can be.
I pretty much have the same background as him and I felt an enormous amount of relief, when he spoke about himself, his background, where he has been, how he became what he is now, gave me hope that I too can achieve my dreams. He has inspired me so much in the short time he was here with us. I just needed someone to guide me. He said something profound, that made me pause, well he said many things, but two things that got me was: he doesn't compromise, he comes to a agreement with whomever, so everyone can have a win-win situation, one doesn't have to feel like they lost a little to agree with one another, and he also said, there was a reason I was guided to come here to RC Lacy, because if I didn't accept this job. I wouldn't have ever met Sean  and I wouldn't have ever been motivated.
I have been feeling lost, drowning, but I feel like Sean is my buoy and if I follow him and his advice, I believe I can achieve everything I ever wanted..and more! I know he came to us to teach us about the automotive business and how to be a better BD Agent, but I feel like whatever he taught us, It can be utilized in life, and I will use it in my life! I hope I get a chance to attend another one of his workshop.
If you are feeling low, and feel like life has nothing more to offer or you think you have done everything possible in life and you still cant achieve anything, I beg you, go to one of Sean V. Bradley's seminars, and I can guarantee you 100% you will come away feeling motivated and KNOWING and DOING everything to achieve everything you always wanted. GUARENTEED!
Thank you Sean...

http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley has 15 years Automotive Internet Sales experience selling over 110 INTERNET units per month when he was an Internet Director at Pine Belt Automotive in NJ 

Joe Cala was the Internet Sales Manager at Nelson Mazda in Tulsa Oklahoma that took their department from 7 units - 80 units per month online. Joe then went on to Gateway Toyota, a Penske store to become the Internet Director for 6 years. Joe was delivering 150 INTERNET units per month. Cala also worked for Autotrader.com for a year.

Both Cala and Bradley have extensive Automotive Internet Sales experience and have created a 5 part Internet Director responsibilities series. 

If you would like more information please go to www.automotivedigitaltraining.com or call them at 856-546-2440