You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your area.
On this week's Think Tank Tuesday:
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.
Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.
Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We create habits even when it comes to serving. If we are going to blow our customer's faces off, we have to stop and think. We have to first identify what it takes to satisfy them, and then we need to seek a way to go further. We have to say. "In addition to ___, would you allow me to ___?" Customers understand that it is not a matter of 'if' you blow it, they just want to know that 'when' you do, you are going to respond in a big way. Our mistakes need to be viewed as opportunities to rescue and delight our customers. When you do this, don't keep it a secret. Shout it from the mountaintops! THIS is what keeps them coming back and becoming an advocate for your business.
We have to learn how to neutralize negative experiences by responding quickly and with some creativity. The image that I have attached to this article is an example of how an absolute bonehead move turned into a great story. We left off $1500 worth of incentives on a customer's paperwork. When the error was detected, we had a decision to make. First, I guess we could have just kept quiet. When I have to resort to this kind of thievery to get by, I'll fire myself, grow a long beard and play my ukulele on the street corner. Secondly, we could have dropped the check in the mail with a sticky note that read "oops". Instead, we decided to proclaim our greatness. How would I feel if I unexpectedly received $1500 in the mail exactly one month before Christmas? Let's turn this financial faux pas into a marketing masterpiece. Make no mistake, I have no doubt that anyone reading this would return money that belongs to the customer. The difference is HOW we returned it. Did you notice the playful language of the letter? When did we stop having fun at work? We do these types of fun things on ANY situation in which we owe customers money. Do you want to blow someone's mind? Send them $125 explaining that you were able to secure a little extra on their trade in from last month. Try to buy that kind of advertising for $125. I dare you. The point here is that we seek out an opportunities to set ourselves apart.
The budget on this marketing campaign was whatever the letterhead, envelope, and stamp cost. Under a buck, I suppose. Oh yeah, about two minutes of my precious time.
If you'll notice, I grabbed a really old letterhead that still had the Pontiac logo on it. See, when your heart in is the right place, little mistakes don't matter that much.
Who's your Danny?
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly series. The company has also launched both a Facebook and LinkedIn group for discussing latest episodes as well as current trends in digital marketing.
The live event will encompass all of the major digital avenues that Potratz currently offers for clients. These include search engine marketing, social media marketing, marketing automation, web and graphic design as well as content marketing strategies. The hosts will take on-air questions from a live online audience looking to gain insights into the latest trends in the digital marketing world.
Digital Marketing Dialogue will follow in the footsteps of Chief Operating Officer Paul Potratz’s web series, Think Tank Tuesday in delivering quality marketing tips and best practices for professionals seeking advice to improve their business and sales. “Think Tank Tuesday has become a staple in the field of automotive marketing; we hope to continue delivering quality information through our series,” said Benedetti.
Adamo and Benedetti have led trainings for Potratz’s current digital marketing apprenticeship program, a paid training that assists young professionals looking to obtain Google Adwords Certification. “We have an opportunity to improve the amount of qualified individuals in the area and to position our company as a resource for young professionals looking to gain experience,” said Adamo. The last group of apprentices all obtained certification and some were offered full-time positions as members of the Potratz team.
To keep up-to-date with latest episodes for the series, sign up for email updates at digitalmarketingdialogue.com. The team is also set to appear at National Automobile Dealers Association convention January 25-27 in New Orleans, and will be offering live demos and workshops on current products and services.
If you would like to make an appointment to speak with Paul or the team, please call 518-631-5505 or visit ppadv.com.
http://www.dealersynergy.com 856-546-2440
Why Ken Pollock Auto Group Is The #1 Dealer Group For All Of Your Automotive Needs - Pittston, Pa
Example Of A Dealer Group's "Why Buy From Us" / "Value Package Proposition" Video - Produced By Dealer Synergy
