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http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda part of the Atlantic Auto Group in #NewYork. Let me know what you think. If you have any question about a "Why Buy From Us" message or video, please ask away! 

Toni Anne is the eCommerce Director of the Atlantic Auto Group, a 1.1 Billion Dollar Dealer Group based in Long Island New York. She was recently the COVER Story for Auto Dealer Daily (Monthly) Magazine for December 2015.

Check out that Cover Story - http://www.autodealermonthly.com/article/story/2015/12/building-an-online-empire.aspx 

And please click this Video Review she did for Dealer Synergy - 

For information on Video Production or Consulting, please call or text 267-319-6776 

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http://www.DealerSynergy.com 856-546-2440

Most Up To Date Statistics State That Car Dealerships Need A Video Strategy - 2015 Video Is The Most Powerful Tool For A Car Dealership. A dealership or dealer group can utterly crush the competition and have an unfair advantage in their market by having a video strategy. This video has the most up to date video statistics. Most businesses do not have a video strategy. Here are the areas that a dealership needs to focus on for video: - Video Search Engine Optimization - Video Emails - Video Conferencing - Video for Website(s) - Video for Social Media - Comparison Videos - How to videos - Videos for CRM - and so much more!

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I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role in generating leads for them. It's just as important to follow through and help them with their processes so they can close the deal. At the end of the day, leads won't do much if the dealership doesn't handle them correctly.” 

In order to properly help our clients Kelly and our other Digital Performance Managers have instilled best practices, which they follow on a daily basis. “The big picture of best practices for digital is to have an understanding of what's important for each platform and how to implement an appropriate strategy for each. What works on Facebook doesn't necessarily work for AdWords. It is also key to differentiate clients. Much like the different platforms, what works for one may not work for another. Attention to detail is also critical. There are so many moving pieces in what we do and it's critical to not lost track of any of them.”

During their day they are faced with challenges, highs and lows, as well as misconceptions. Kelly let me know that the biggest high for her is “Making conversions and seeing successes. It's gratifying to notice a trend and capitalize on it to get more conversions. Seeing a strategy pay off is a good feeling. At the same time, seeing a successful campaign that a client wants to pull the plug on is a bit of a low.” Although it is a low for us, we move forward with what the customer wants, giving our suggestions and feedback along the way. Retargeting is great for our clients and us, we understand that it can be slightly creepy for someone who is shopping online and then they see an ad on their Facebook page for the car they were just looking at. It isn’t meant to feel like Big Brother watching you, simply a way to stay in the forefront to keep from being forgotten about. Customers are retargeted, or followed, so that the chance of making a conversion becomes higher.

The next time you are shopping online, then later see ads following you around the Internet, keep Kelly in mind and all the hard work she and her team members put into building these campaigns.If you would like to hear more about the campaigns Kelly puts into place, contact us today!

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You’ve invested in a website and you’re running a successful dealership. You’ve heard about PPC Advertising, but might be a little bit skeptical. It can be a bit scary to see the dollars start to pileup after as searchers click on your ads. Here are 7 key reasons your dealership simply cannot live without PPC.

 

You MUST be on Page 1

Studies have found that 93% of consumers begin on a search engine when looking for a vehicle. That’s HUGE. But what’s even more important is that 95% of people never scroll past the first page of search results. This means that in order to get that 95% of business, your site must fall on page one for all of the vehicles that you offer.

 

Immediate Exposure

Your ads can appear on page one of Google, Yahoo! and bing within minutes! Unlike Search Engine Optimization, it doesn’t take months of content generation and link building to show up on page one. PPC is immediate, and can get that website you invested thousands of dollars on in front of your potential customers as soon as it is turned on.

 

Increased Visitors

PPC ads provide 50% incremental visitors EVEN when your dealership is first in the organic search results. That’s 50% more opportunities to get a searcher to your site to buy a car from you. Of these visitors, 91% say that they found what they were looking. Simply put, your dealership needs these additional visitors in order to increase revenue.

 

Track-ability

If done with a professional PPC group, like ReachLocal, your online program will provide 100% track-ability. This means that you will know where each and every one of your dollars is going. We do this by tracking every search term down to the conversion – a phone call, email, form submission, booked appointment, live chat, etc. So unlike traditional advertising like print and radio, you will know exactly what your return-on-investment is.

 

Scalability

PPC is highly scalable. Once you find the right approach, you can open the flood gates for new leads and sales opportunities that you wouldn’t otherwise have had before. Your keywords and ads can, and will, become the blueprint to your dealership's success.

 

Geographical Targeting

So what if you only want to target a certain area? PPC has the ability to reach only your ideal geographical market, making your campaigns super targeted. Let’s say you own a dealership in Charlotte, but you also do work in cities in the Metropolitan area of Huntersville. PPC allows you to only show your ad only in the areas where you service, making each dollar you spend on PPC count.

 

Your Competition is Doing PPC

Dealerships are now spending more of their advertising budget online. It’s predicted that in 2015, online advertising will grow to be a 35 Billion dollar industry, up 14 Billion from 2011. And in 2012, online advertising surpassed all forms of print advertising. What does this mean for you? More and more of your competitors are spending their advertising budget on the search engines. Unless you shift your dealership's marketing to PPC, you’ll be missing out on that 93% of consumers who search online for a vechicle. What’s worse – your competitors will be getting their business.

 

Ready to learn more? Contact me today!

nicole.jobes@reachlocal.com

704.989.3710

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Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including Website Developer and Account Manager.

A Website Developer, for example, is able to run a series of tests while working on another set of coding. Which, in theory, should save them time and finish the project faster. However, if the search they are doing is for anything that says “!=false”, but, because they are too focused on saving time they forget that PHP could consider “0” a false and should have done “!==false”. This seemingly small mistake renders the search, essentially, pointless. Once they find this mistake has been made, they need to fix their search and run it again. This does not really shave off much time from their task list. Instead of managing their time in this fashion, sometimes it is easier to finish all the “small” tasks on their list at the start of their day and save the big project for later on, knowing it will take them more time.

Account Managers are often faced with questions and concerns from their clients, often times, on a daily basis. It will save you, and the client, more time if you respond to them as soon as you have an answer. Scheduling an email response for an hour or more may seem like the best idea. You have your response written, ready to go, now you are moving on to other tasks. Why not respond as soon as you have the answer for them? It may not feel urgent to you, but to them it is. A quicker response time gives the sense of urgency, importance and responsibility. You are my client; I value you and your concerns and will give you the time you require. This also allows ample time for any follow up questions they may have for you.

In short, pick and choose opportune tasks and times of your day to optimize. Can an hour-long meeting be shortened with time management skills? Perhaps instilling a strict time schedule can ensure the meeting stays on track. Is a meeting necessary or would a group email do just as well? To learn about these strategies and more, contact us today!

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When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take notes and start building links!

Sponsor Something Locally or Create Your Own Event

Local businesses are often asked to sponsor events, children’s sports teams, and school functions. And while many see some of these are charitable or simply promotional, most of the organizations looking for sponsorship would be happy to feature you on their website or already do it as a part of the sponsorship.

When looking for opportunity’s, check out the  organization or event’s website to see if they link to their sponsors.

Alternatively, you could create your own local event, which will attract plenty of link opportunities from local press, event trackers, and perhaps other local businesses.

Become a Source for Reporters

Local press is huge for small businesses, but there are other ways small businesses can utilize the press to aid in link building efforts.

One of the best ways is by signing up to be a source on Help A Reporter Out (HARO), a service that connects journalists and bloggers with sources that can help them craft the perfect story.

So if you run a car dealership and a reporter was seeking someone with experience in the automotive industry to comment on last month’s national car sales report,  you could reach out that reporter directly with an original comment. If the reporter likes it, they’ll quote you and often leave a link to your company.

Offer Products to Industry-Related/Local Bloggers

Bloggers love it when businesses reach out with free products/samples. Whether you’ve got a local shop or sell a retail product, reaching out to bloggers is a great way to get your brand in front of readers, get links, and build relationships.

Take some time to research blogs/bloggers in your industry or local area and simply ask for their shipping details or invite them to your shop at a specific time. When presented with such an easy answer, most bloggers will respond, which will give you an opportunity to pitch them.

Turn Non-linked Mentions into Links with Outreach

Most business owners are happy to receive mentions of their business in articles or on resource pages. Known as “citations” to SEOs, they offer some value on their own, but offer even more as links to your business’s website.

In this guide on getting sites to link these mentions, I break down my own personal method for discovering and reaching out to sites that have mentioned your business but not linked. It takes less than 15 minutes, but can add a ton of great authority that you might have otherwise overlooked.

Create Resourceful Content Using the ‘Skyscraper Technique’

Envisioned by Brian Dean of Backlinko, the “Skyscraper Technique” is one of the easiest ways to create truly amazing content that’s worth linking to more than any other similar piece.

Because one of the realities of content today is that there’s just way too much of it being created. If you’re just throwing more of the same onto the web, no one is going to value it, as it doesn’t bring anything new to the table.

To change this, many bloggers and businesses employ the Skyscraper Technique using these three simple steps laid out by Dean:

  1. Find content that has attracted links
  2. Make that content even more attractive by building upon the foundation
  3. Reach out to relevant sites that link to similar content

It’s that simple. You might not hit a home run on your first try, but the pay off of valuable links makes it more than worth the time and effort.

Taking Action

If you’re a small business owner with a few employees but no real marketing budget, turning these ideas into a reality can be tough. But you don’t have to do it all at once.

The order in which these strategies are presented is a great way to get started, meant to build up your comfort level and experience in link outreach.

Like most things in life, you’ll learn as you go. Good luck!

This post originally appeared on Wikimotive's blog on February 16, 2015. 

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The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors, marketing professionals in the automotive industry have been forced to alter their marketing strategies to adapt to the changes in technology. 

For lack of a better term, today's car shoppers have become lazy. They expect marketing professionals to read their minds and automatically address their needs. Although tedious and at times frustrating, having the ability to identify your customer's needs can be very beneficial to the success of your dealership. 

More Prepared - By identifying your customers' needs before hand, you will be more prepared to interact with them once they enter your dealership. Doing your research prior to meeting your clients, will help you to address their concerns and surpass their expectations. 

Shows you are listening - Having the ability to identify your customer's needs, shows that you are paying attention. If you take the time to consider your shopper's needs, get to know their likes and dislikes, and make changes that reflect their concerns, your customer will appreciate your efforts. Additionally, they will see that you value them as individuals, and will ultimately be more likely to make a purchase, refer your dealership to others, or be a return customer. 

While the changes in technology have forced marketing professionals to alter the way they do business, having to know your customer on a more personal level does have some benefits. Identifying your buyer's needs beforehand helps you be more prepared to serve them, as well as shows that you value them. 

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While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world.

The most powerful part of this is that everything is public. Meaning anyone has the potential to reach millions of people and grow an audience, if their content is worthy.

In this post, I'll give you the starter guide you need to use Twitter as a platform to grow in your industry through simply following and engaging with the right people.

Discover and Implement Industry Hashtags

One of the greatest things about Twitter is that, despite being a single giant community, it can be used as a way to connect with individuals with similar professional and personal interests.

The way this is achieved on a site with billions of public messages each day is through hashtags.

Hashtags are words (or an unspaced phrases) used to group or categorize messages on Twitter. (Other sites have since adopted the features. It was originally inspired by IRC networks, which used the hash symbol (#) to organize chats by topic.)

Let’s say you wanted to get involved in the SEO community on Twitter. The easiest way to do so would be to use the "#SEO" hashtag, but you might get lost in the noise, as it's a popular hashtag.

Using Twitter analysis tool, Hashtagify, we can find hashtags that are related to #SEO to stand out a bit more. A few examples might be #ContentMarketing, #Blogging, or #Content.

You can also explore these hashtags directly on Twitter to discover others that people are using. The more hashtags you integrate into your tweets, the more people you'll reach.

Once you've got a good list put together, start implementing them. If you tweet a post of blogging tips, be sure to add the hashtag #Blogging so the community can better discover your content. A user with zero followers can build from nothing by simply utilizing hashtags properly.

Start Following and Engaging with Related Users

Now that you've got an idea of how to get more involved in industry discussion on Twitter, it's time to start following influential and active users in your industry.

If you know a few of the most influential people in your industry, you obviously want to follow them first. But the next step is to see who they follow, and also who follows them. By doing this, you'll discover more influential people, and perhaps users who are looking to break into the scene.

Not every single person will follow back, but you can follow 1,000 people a day. The issue here is, if you don't have 2000 followers, Twitter won't let you follow more than 2000 people until you get to 2000 followers.

You have to follow the right people, engage, and get noticed.

Your goal should be to reach out to all types of users, not just the most influential. Those who get hundreds of messages each week aren't likely to notice you, but someone with only a few hundred or thousand followers will.

Make separate Twitter lists for influential and active industry users to ensure you're getting tweets from both sides. This also ensures their messages don't get lost in the noise of Twitter.

So go out and retweet their best links, reply to their questions, and generally make people notice you!

Take Time to Personalize, But Work on Automation

Twitter can suck up a lot of your spare time, if you let it. You could easily find yourself spending hours each day searching for great content to post and replying to other users.

Instead of spending a ton of time overthinking Twitter, work on automating as much of the process as possible. This means using a tool like HootSuite or Buffer to schedule tweets out in advance. 

Whether that means articles you've read, tips, quotes, or questions, it saves you the time and effort of having to interrupt your daily routine to tweet.

Of course, you should set time aside to retweet, reply, and follow new users each day. This should take less than 15 minutes of your time, so you can accomplish it consistently during a mid-day break.

Final Thoughts

Anyone can build a follower base on Twitter. But numbers mean nothing without engagement behind it. Don't let follower counts distract you from your true mission: networking.

You can build a name for yourself and rub shoulders with people you would have otherwise never been able to meet in person. It's a powerful tool when used correctly, and can open up opportunities you didn't know existed!

This post originally appeared on Wikimotive's blog on March 2, 2015. 

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Benefits of Blogging


There are many components that make up a successful digital marketing campaign. Website functionality, digital advertising, SEO, and social media are all major factors, but one piece of the digital marketing puzzle that is too often overlooked is blogging. Although many dealerships believe they do not need to blog, blogging has many benefits. 

First, it can be used as a marketing tool to attract new customers. When potential car buyers go online to browse, some of their keywords may be contained within your dealership's blog, which will lead them to your website.

Additionally, a blog can become the face of your dealership. Your blog can be the first look buyers get of business. Car shoppers may come across some of your original content online and decide to contact the dealership and learn more. 

Finally, a blog has the ability to establish employees as experts in the industry. A blog is the perfect space to showcase your employees' talents and areas of expertise. If shoppers are able to come to your blog and get answers to their questions, they will gain trust and confidence in your dealership and the capabilities of your employees. 

Although a blog may not seem like a vital part of a digital marketing plan, it is a great marketing tool with a vast amount of benefits. 

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4 Digital Marketing Tasks You Need to Automate NOW

Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work.

 

Finding ways to get tedious tasks done faster, such as using digital marketing tools, will save you from that stress and give you more time to concentrate on creative projects that drive results.

 

Whether you work in-house at a business, or manage many different clients for an agency, here are four examples of digital marketing takes you can automate.

 

Social Media Scheduling

 

Managing a business's social media activity might not be the most time-consuming task on your to-do list, but if you're not taking advantage of scheduling tools, you might be wasting time.

 

To improve your efficiency, use HootSuite or Buffer to avoid having to copy/paste messages that are going across multiple social networks.  These tools allow you to sync up accounts and schedule posts with one simple action.

 

And if you want to go the extra mile, try to set time aside to schedule at least a week's worth of social media content out at a time. This way you don't have to rush to fit it into your daily routine, you can create even better content, and you're better able to concentrate on other tasks afterward.

 

Reputation Management

 

While online reputation management is still in its early days, businesses do need to be taking advantage of their ability to monitor and respond to online reviews, feedback, and other comments. 

 

Online reviews are where people turn before making purchasing decisions, so it's important to take a proactive approach to managing what they find out about your business.

 

A study from Bazaarvoice reports that shoppers who see a business's response to a negative review are 116% more likely to make a purchase. That means five minutes of your time now could make a huge difference in sales later.

 

By using a review management service like ReviewPush, you can gather most of the major review sources into one place to make monitoring and responding a breeze.

 

Site Reports

 

For SEOs, reporting results can mean a lot of digging through analytics and time spent in Excel. But with the help of automated reports, which come as a part of services like Raven Tools, you can let software create those, and have them automatically emailed to any number of people.

 

So if you meet with your boss or client each month, you can set the report to be sent to them ahead of time in order to give them a chance to look it over and familiarize themselves with recent developments.

 

Once you set it up, you don't have to worry about it moving forward.

 

Citation Research

 

Successful local SEO campaigns rely a lot on citations. Finding new sources and editing outdated or incorrect listings, however, can take a lot of time if you're just doing searches for your business name, address, and phone number in hopes of uncovering everything.

 

Instead of going at it alone, sign up for WhiteSpark's Local Citation Finder. It allows you to quickly find listings that feature the information you provide so you can discover which sites have the right information, which sites have the wrong information, and which sites you need to create a listing on.

 

You can also do research on your competition to find out how well your citation profile is in comparison. That's also a great way to discover sites they've secured listings on that might have otherwise slipped through the cracks.

 

 

What are some of the tools you're using to automate your digital marketing tasks? Is there a certain task you're struggling with? Leave a comment below!

 

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http://www.GoogleopolyBook.com 856-546-2440

Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

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In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you want to test your theory.

The new concept Google introduced is called “E-A-T,” which stands for “Expertise, Authoritativeness, Trustworthiness.” In reality, this idea isn’t too different from what Google, search professionals, and digital marketing companies have been saying about quality content for years. But with an official abbreviation and plan laid out within the human rater guidebook, we now understand exactly how Google is thinking about these topics.

Getting to Know E-A-T

More and more, Google is placing emphasis on the quality of a website’s content. What this means is, the company understands how to rank pages better based purely on its content, rather than relying on inbound links, keywords, and other indicators that can easily be manipulated.

Expertise

As a user, when you search Google for information on a topic, especially one that may affect your life, such as financial, medical, or legal advice, you want to hear from an expert. Google understands this, which is why they’ve told human raters to consider the author of the content as a ranking factor.

How Google builds internal profiles for individual writers and tracks them across the web without fail is still questionable, but the basic takeaway here is that you want the information on your site to be backed up by facts.

But before you rush out to hire experts in your industry to produce your content, you have to understand that Google also tells its raters to keep an open mind as to what “expertise” entails.

Someone with no formal education could still, from personal experience, be able to provide sound financial advice to someone looking to get out of debt. Radio personality Dave Ramsey is a good example of someone Google would likely consider an expert in personal finance, despite the fact that Ramsey is not formally educated in any topic related to personal finances. His advice, however, is trusted by many, which we’ll delve more into later.

Authoritativeness

Authority has always played a large role in the way Google ranks websites and pages. But this new way of thinking about content weighs authority in a much different way than how many links are pointing to a page and where they came from.

Instead, Google wants its human raters to determine authority based on a website’s overall content quality, relevancy, and reputation. Keeping with the Dave Ramsey example, you’re likely to find a lot of useful, quality information that relates to personal finance on his website. The way that’s often packaged may be diverse, such as articles on budget-friendly family activities or how to properly sell your home, but they’re written around Ramsey’s financial principles.

Of course, Ramsey’s advice is often criticized, which could actually hurt his site’s ability to rank as an authority in Google’s eyes. Meanwhile, sites like CNN Money, BankRate, and DailyFinance are much more likely to rank higher because they’re less likely to post controversial advice or opinions.

Trustworthiness

From the information Google provided in its latest human rater guidebook, trust has a lot to do with your site’s reputation. If you’re a business, your site’s rating may be dependent on your business’s reputation.

Google tells its human raters to look for “reviews, references, and recommendations” to help them understand what experts and users or customers think about your business or your site’s content.

Awards are referenced as a way for raters to distinguish higher quality publications from others when thinking about news websites specifically. For example, if a publication won the Pulitzer Prize, it’s a strong indicator that the site’s quality standards are high and that those looking for quality news should visit that site over a less-reliable source. How Google values other awards that may be found on the web is not clear at this time.

What Does This Mean for the Future of SEO?

In the end, Google is looking for more and more diverse ways to distinguish good content from bad content, to make manipulating search rankings more difficult. To stay ahead of the curve and ensure future rankings, you have to work on establishing your site as a credible source of information.

Whether that information is related to your business or your site covers a specific topic like personal finance, the more work you put into your content, the more Google will reward you. It’s very basic advice, but that’s the direction in which Google is headed.

Originally posted on Wikimotive's company blog under the title "What You Need to Know About Google’s E-A-T Evaluation System."

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If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years ago when the digital spend was much smaller than the traditional spend at most dealerships. Today's modern marketing strategies combine rather than separate the messages that are put out on the different channels.

In fact, the only real difference between digital and traditional marketing is the difference in venue. Otherwise, a holistic approach is the right way to go.

This isn't a blanket statement that I'm making without understanding. I've seen the differences. Dealerships that have one message going out through television or direct mail and a completely different message on their website or through email campaigns are not seeing the level of results that are possible for dealers who are viewing marketing as a singular practice across channels.

I'm not saying that you don't have to position the messages differently. The type of messages are still venue-specific. However, that means that you don't want a "click here for more information" link on a direct mail piece. It means that you don't want to use print-ready stunning graphics and images on your email campaigns. It does not mean that you need the messages to be completely different and it definitely does not mean that you want two different departments at the dealership (or two different companies partnering with you) to develop messages that are not synced up.

There is a flip-side to this. A warning. There is a trend for traditional ad agencies to get into digital out of necessity and there's a similar trend for digital companies to start diving into traditional marketing. I only know a handful of companies doing it right out of the dozens of companies giving it a shot. Those dozens do not even included the local shops trying to get into the mix and stay relevant.

This isn't easy stuff, but it's not so hard that dealers can't tell the difference between good and bad. It really comes down to data and intent. You can see the difference. If they're using weak data, run away. If they're getting involved in their digital or traditional counterpart to stop the bleeding of business that they've been using over the years, run away even faster. Some people know what they're doing and others are just trying to keep their own business running by offering these other services.

If your instincts tell you that something doesn't jive, run away as fast as you can.

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Overview

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.

The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.

  • Understand how search engines return results
  • Design an effective, all-encompassing SEO strategy
  • Create the content that gets page views and improves rank
  • Optimize social media and video as part of an overall SEO plan

The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, andWinning the Game of Googleopoly can show you how to get there.

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