Google AIS Custom Search

digital marketing (45)


http://www.internetsales20group.com
http://www.dealersynergy.com 856-546-2440
Digital Marketing & Social Media Trends "2014 - 2015" - Car Dealerships

This is a great video / info graphic for Digital Marketing and Social Media trends for not only 2014 but also going into 2015. This is some powerful information that you can use for your car dealership's marketing and advertising initiative.

Read more…

Are You Still Trying To Be Traditional?

The Internet is the largest source of information known to man, and is the most accessed “product” in the entire country, with that in mind, it is no wonder people in business all over question whether they should stick with traditional forms of marketing like print and television, or if they should focus more heavily on the internet. I’m not telling you to abandon all forms of traditional marketing, as long as people spend even the briefest moment looking away from their smart phone, there will always be a place for print advertising, but it’s important to remember, you aren’t reaching as many people as you used to. To reach a larger audience, you do need to
Read more…

Mobile Video is Next!

People are spending more and more time on the internet, most people are "connected" over 65% of their day, almost 100% of their day if you count having a cellphone in your pocket as being connected.  However, what you might not be aware of is just how much of the internet's focus is shifting towards digital video content. If someone were to produce digital video content, wouldn't they want it to be accessible 100% of the time? This is why the latest trend in digital video content is the optimization for mobile devices. The average person consumes just under an hour of video daily and over 50% (33 minutes) of this video is spent on Mobile. While 33 minutes may not seem like a lot of time in someones day, you have to take into consideration the number of people that are in the U.S. To give you a little perspective on how much video is consumed daily we need to multiply the US Population (2.1 million) by the average number of minute watched per person (33) and we know that daily in just the US 69,300,000 minutes of video are consumed. 

Before you make the jump to invest in video production, it's important to keep in mind that most of the mobile consumption is done by the millennials!  So make sure you're targeting your efforts to their demographic needs and wants. Are you watching digital content or using it for your business? Let us know your thoughts.

For the entire report check out the source of this article here -  Video Content Roundup

Read more…

The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report, “The US Automotive Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

SHARE THIS

2
9
0
3

eMarketer also expects growth in the sector’s share of total US digital spending through 2018. By the end of the forecast period, automotive will rank as the second-largest industry segment in the US for digital ad spending after retail, keeping it near the forefront of digital marketing for at least the next several years.

More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year, eMarketer predicts, accounting for $2.15 billion of the $6.15 billion total. This will put the auto industry in line with the US industry average when it comes to mobile’s share of digital ad spending. Investment should continue to shift into mobile advertising, accounting for a larger percentage of total spending each year, although the pace of this shift is likely to be tied to advances in attribution and targeting on mobile devices.

Even without those advances, mobile-based branding and upper-funnel advertising efforts are increasing in response to evolving consumer research behavior—which has shifted to mobile.

For the past two years, eMarketer’s US automotive industry digital ad spending data has shown budgets split 60% on direct-response tactics and 40% on branding—in line with the cross-industry average. Put simply, digital marketing strategies have solidified mainly around tactics that entice new-vehicle buyers to take action while they are in-market.

It’s a delicate balance given the long buying cycle associated with new vehicles. Brands must remain well considered and top of mind among consumers who are not yet in-market in order to win a place on their shopping lists once they are. Original equipment manufacturers with a slate of new product launches also gravitate toward branding campaigns as they attempt to drive awareness with native advertising or social media pushes.

Clearly, however, the baseline automotive industry digital strategy is weighted toward investing even more to win sales in the final weeks of a consumer’s shopping process using tactics like search and programmatically purchased, targeted ads. A major reason is the measurability of return on investment for direct-response tactics, which provides an easy case at budget time for further funding.

The effectiveness of such tactics has helped redefine how auto marketers approach branding campaigns. These too are becoming more targetable to specific consumers, blurring the line between branding and direct response.

2014 DIGITAL AD SPENDING

BENCHMARKS BY INDUSTRY

  • Retail
  • Financial Services
  • Automotive
  • Telecom
  • CPG
  • Travel
  • Consumer Electronics
  • Media & Entertainment
  • Healthcare & Pharma

The complete series by

eMarketerDownload the free executive summary today

- See more at: http://www.emarketer.com/Article/Digital-Ad-Spending-US-Auto-Industry-Racing-Ahead/1010872/1#sthash.YHopfFtm.dpuf

Source: http://www.emarketer.com/Article/Digital-Ad-Spending-US-Auto-Industry-Racing-Ahead/1010872/1

Read more…

Why Long Tail Search Will Change Automotive SEO and Paid Search Forever

October 5, 2013

In SEO or paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization. This is an important automotive aftermarket trend for 2013 and beyond, if you sell online.

long tail SEO, paid search PPC resultsAuto SEO and long tail search keywords defined

First, let’s define what long tail searches are and why they’re important for automotive SEO and paid search, especially in the aftermarket.

Long tail keywords are phrases used in search using three or more words, such as “Audi performance parts” or “Acura Integra GSR turbo kits.” Long tail search keyword terms and phrases are important because they make up as much as 70% of all searches according to Moz.

Long tail search terms are the opposite of “head” search terms, or the one- and two-word search terms that are most commonly used. Head terms are estimated to account for around 19% of all searches, leaving the rest of the two-word search terms in the “chunky middle.”

As of a couple of years ago, Google reported about 1 out of 6 searches were new and had never been seen before. Considering the trillions of searches done every year, it is astonishing there is such a wide variety of searches…but you’ll see why there are so many a little farther down this page.

How long tail search is used by automotive aftermarket shoppers

Now that we know about 70% of searches are for long tail keyword phrases let’s dig into how automotive parts and accessory shoppers use these phrases. Long tail searches can be divided into two groups: pre-purchase and post-purchase.

Pre-purchase long tail searches show purchase intent and are used by consumers when making buying decisions: “turbo kits for Acura Integra” or “Audi A4 suspension upgrade.” These searches are looking for reviews, specifications, recommendations, prices, availability, and technical information.

Post-purchase long tail searches are done after the consumer bought a part, or after the decision has been made on what or where to purchase: “install Integra turbo kit B18B” or “installing Bilstein PSS10.” These searches are more technical in nature and are looking for how-to instructions, videos, or reviews.

Why long tail automotive search terms are important for paid search and SEO

Automotive parts and accessory shoppers are increasingly using long tail search terms and we’ll explain that trend at the bottom of the page. The main point about long tail search is, because it is increasing, many online retailers are missing out on their share of these long tail searches which instead send consumers to discussion web sites, magazine web sites, or to YouTube.

There are two reasons for this missed opportunity. One is because many online retailers  do not have their paid search campaigns optimized to capture these long tail searches. The other, in the case of organic search, is they do not have their websites structured with correct search engine optimization (SEO) to show up for these search results.

Many pre-purchase searches, where shoppers are looking for technical information, or are using verbs like “buy” and “purchase,” or use very specific combinations of year/make/model, take shoppers to enthusiast discussion sites. Many shoppers want to end up on discussion sites anyway but online retailers can get more traffic by showing up for some of these long tail searches.

This why it is so important to understand the concept of year/make/model, or automotive part types, in automotive paid search and SEO. It’s also (…shameless plug since we’re experts at this…) why campaigns set up by agencies outside the automotive aftermarket are often ineffective.

Post-purchase long tail searches end up at YouTube, magazine web sites, or sites where enthusiasts have posted a lot of installation-related content like videos or photos. Here again, online retailers can get more traffic after the sale by optimizing for these searches, where there’s an opportunity to sell related parts.

Long tail search trend explained

Google and automotive social media trends

Google recently rolled out Hummingbird, the first major complete replacement of their search algorithms since Caffeine in 2001.

Google recently announced their new Hummingbird algorithm, designed to produce better results for “semantic search,” which tries to understand searcher intent and the contextual meaning of search terms. You can see an example of this today by searching for “Chinese restaurant” on your phone and computer at the same time and looking at Google’s autocomplete phrases. Google’s suggestions for your search on your computer might include “Chinese restaurant near me” while suggestions on your phone might include suggestions for your city or surrounding cities since mobile searchers are probably on their way to a restaurant.

Google is obviously working hard to not only improve search results for us, but they’re anticipating the future increase in verbal searches from mobile devices and cars, spoken in natural language. As natural language and verbal search increases in the future, consumers will increase their use of long tail search phrases making this a more important trend in 2013 and beyond (and natural language search is a big reason why around 1 out of 6 searches have never been seen before).

Long tail searches produce more conversions: true or false

Many blogs on the Internet show a correlation between long tail search visits and higher conversion rates. Is the correlation true?

The answer is yes and no. It isn’t unusual to have lower conversions and higher bounce rates for long tail searches, if your site is not structured to take full advantage of these long tail visits. If you strategically plan with your digital marketing agency how shoppers should find your site today and in the coming years, and combine that with appropriate site content, you should be rewarded with an increase in qualified traffic as well as higher conversion rates and more sales.

It is important that you analyze your own site statistics to see if you are getting higher conversions for long tail search traffic. If you’re looking at long tail traffic from AdWords, make sure you know if you’re including your own brand term in your analysis and if your brand is one, two, or more words on its own, that will skew your analysis.

Source: http://hedgescompany.com/blog/2013/10/why-long-tail-search-will-change-automotive-seo-and-paid-search-forever/

Read more…

SPONSORS