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What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.

We'd love to hear what you have to say. Comment below and follow us on Facebook.

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Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels, increasing the likelihood of conversion.

Watch the video to learn about Ringless Voicemail Drops and how you can start putting them to use for you business.


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Are You Missing The Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.

We'd love to hear what you have to say! Comment below and follow us on Facebook.

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Are You Being Responsible?

Let's get serious.

Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.

Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.

We'd love to hear your ideas! Contact us below:
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Dealership Consulting

To stand above competitors,  to perform position above industry benchmarks &  to make people use services of the dealership, every owner has to think about variety of stuff: inventory management, sales processes, finance area, personnel management etc. And here is when every dealership faces the question: manage all the aspects by themselves or hire consultants for help? There are a lot of discussions on this matter. But it's always better to trust the deal to professionals.

Consultants can help dealerships to increase productivity, provide optimized solutions & add value to the company. There exist a lot of areas where dealerships can benefit from hiring consultants. Take a look at the examples:

- Automotive market analysis & statistics. Knowing your market, analysing data & statistics play is a key role in adjusting with ever changing market and advertising strategies. Consultants can advise you on how to better utilize new trends, review marketing budget & define dealership strategy and structure according to market direction.

- Sales Management. Sales area is the pulse of any dealership. To increase closing ratio consultants can help with developing lasting relationships with your customers, increase not only the quality, but the quantity of generated leads.

- Personnel Management. People are one of the most valuable assets in every company. Consultants can provide effective training programs for employees as well as innovative tools to increase not only customer satisfaction index, but employee satisfaction index too.

- Marketing. By knowing your target audience & advertising on all suitable marketplaces, dealership ensures that they don't just spend money on ads without results. Consultants can help you with getting maximum from your advertising dollars.

- Inventory Management. If dealership doesn't have well-established procedures, it could cost thousands of dollars per month. Consultants will examine current inventory situation & resolve every issue without dumping a huge loss.

- And much more.

If you have decided to try & contact dealership consulting firm, here are some of usual consultant's work steps to help you understand the process:

1) Establish goals of the company. Consultants meet with the dealership representative & find out assuming areas for necessary change & improvements required from the client's point of view.

2) Evaluation. Consultants look on general company processes, day-to-day operations of the dealership, observe management team, sales team or any other required team at work, staff performance, make financial & data analysis across multiple departments within your dealership etc.

3) Develop action plan. After reviewing all dealership's aspects consultants create a plan to fix what is not working, using the best practices & find opportunities that were not detected by owners.

4) Review. Consultants meet the dealership representative & provide them with written report. Together they develop implementation plan & realise it.

5) Follow up. Consultants are available for follow up contacts and visits if required.

 

Of course, these steps can be changed a bit in each case, there can be less or more procedures but in general all consultants work in a similar way. It's better to make a profound research before you make a decision to work with a particular dealership consulting company. Some consultants have never worked in an automotive dealership & they may not align with the specific needs of dealer’s operations. Find a firm that will focus on your unique challenges in automotive industry. 

It's up to every dealership  to decide whether to face market fluctuation by their own or to find consultants who will engage dealership in developing solutions, that probably won't even on dealership's radar before. 

 

 

 

 

 

 

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Does Facebook Actually Give You Value?

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.

Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.

We’d love to hear from you! Here’s how you can contact us:

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How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! 

We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email marketing campaign. Watch for more info!

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Are you making this mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.

If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.

On this episode, Paul explains how you can start utilizing the full power of email marketing in your strategy.

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The Need-to-Know Stats of Social Selling

Everything we do generates data. Data that can be interpreted, analyzed, visualized, scrutinized, and lauded over. We can then apply what we learn through that data to distill an activity down to a precise science with specific and measurable statistics.

As sales and marketing departments become better integrated, they look to these statistics to run their business more efficiently. But what stats matter most? Organizations can quantify just about anything, and a quick search of sales or marketing stats renders hundreds of results. Layer in social selling and social media statistics into your search and the results only increase. So what social selling statistics matter and why should sales leaders care? Here’s the top three stats you need to know.

Social Selling Statistic #1:

73% of sales reps that practice social selling outperform their peers and 64% of teams that practice social selling hit quota.

Yes, these are technically two statistics, but they prove this point: social selling works. Reps and teams that leverage their social channels throughout the sales process close more and win more than those that do not. Want to go to club? Want that promotion? Want to be the number one rep, district, or region? Start social selling. People buy from people they know, like and trust. Social channels are the perfect space to start and build relationships with prospects away from sales emails and sales calls. When used effectively, social selling can help warm a lead, earn a sales call, nurture that lead, and help close the deal.

Social Selling Statistic #2:

92% of buyers will delete emails and voicemails from people that they don’t know.

If your sales team is just cold emailing and cold calling prospects, then they are missing out on one of their most important channels. Leveraging social media can help you learn about your prospects and engage with them around a shared topic of interest, answer a question, or provide a valuable insight. Using social allows you to start a conversation and remove “cold” from your initial emails and calls. Sales reps and teams that leverage social to become a person that buyers know, like and trust are more likely to succeed.

Social Selling Statistic #3:

82% of prospects can be reached via social media.

As a sales rep or sales leader, having access to your target market is one of the first steps toward success. If social media is where your prospects are, then that is where sales reps need to be. On top of that, reps need to be visible, searchable, and accessible. Social allows you to build your personal brand, build your product and services credibility and build the relationships that will help you close more business. The social sphere gives reps unparalleled information and access to their target prospects. Leverage it!

Social selling provides sales teams with countless data points that can all yield valuable insights and statistics into their social selling strategies and tactics. By focusing on the a few key statistics, it’s easy to see why market leaders like Oracle, IBM, ADP and BMC are investing resources into social selling training and strategy—because it works.

Source:  https://insightpool.com/the-need-to-know-stats-of-social-selling/

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September 22, 2015 // 8:00 AM 

12 Surprising Social Selling Statistics That You'll Want to See

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Maybe you think your buyers aren't active on social media. Maybe you're not sure if your boss would approve of you messaging prospects on LinkedIn. Maybe you don't even have a LinkedIn, Twitter, or Facebook account, and frankly, don't get what all the fuss is about.

Whatever the case is, you haven't started incorporating social media into your sales process. And why should you? After all, you haven't heard of anyone crushing their quota thanks to a social network. The day you see results is the day you'll look into social selling.

Well, that day has come. Salespeople skeptical about social selling need only to look at the 12 statistics in the infographic below to start coming around to the practice. A few choice data points sure to raise eyebrows:

  • Social sellers surpass quota 23% more often
  • The average cold-call-to-appointment rate is under 3%
  • 77% of buyers don't engage a sales rep until they do their own research

Convinced? Thank Sales For Life, and get social selling!

Source - http://blog.hubspot.com/sales/surprising-statistics-on-social-selling#sm.0001nj4ot6g6nfgqz8i21tlpfifgf

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Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all devices, the better your open rate and click-to-open rate will be!

Comment below to list some of your ideas for the next Hard Facts!

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Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is different than any other company or competitor without comparing price?

After you've figured this out, you'll move on to the next small pieces of advice Paul will give you that make a huge impact.  Change your marketing strategy and advertising techniques by watching the rest of this week's Think Tank Tuesday.

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Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!

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It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.

What do you want to hear for next week? Leave your ideas in the comments below.

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How To: Capitalize on Your Blog

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

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