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Brand Yourself "Sales People"

Posted by Robert Wiesman on February 23, 2013 at 11:00pm


While the other sales people at my dealership were freezing, chasing fresh ups outside on the blacktop, I was warm and cozy, tucked away in my office - glasses first into my MacBook building my personal brand.  It's not that I don't enjoy following customers around in the cold at a 20% closing ratio, it's more so that I wanted to focus on customer loyalty and presenting myself to the general public in a manner that would bring them directly to me…without all of the chasing that is.  So why did I choose to build a personal brand?  What made me feel that this was the best course of action?  

Every time you turn around, you see marketing techniques for DEALERSHIPS to differentiate themselves to the consumer and make their dealership really "stand out." Why, as sales people, would we not want to use these techniques to our own personal advantage?  You ARE the dealership.  You do the business.  You are the business.  The business is You.  So why not market yourself like You, yourself, are the dealership?  Simple and selfish - maybe…But definitely effective.    

These days, consumers are more educated than ever.  (Thank you Google.)  They are looking for a fast, efficient, and easy way to their product and service provider.  They want an expert that is knowledgable, trustworthy, and professional.  They won't stop their search until they feel that they have absorbed enough content to feel like they can make an educated decision with the professional that they are the most comfortable with. The objective of personal branding is to turn yourself, literally, into a brand just like any other popular item or service. You want them to feel as comfortable buying a car with you, as they do when they are at the super market buying their dependable every day household items.  Think about it..When you find a certain type of toothpaste, laundry detergent, cleaning product, or deodorant that works for you, what do you do?  As long as that product consistently meets your needs the same way every time, you'll stick with that brand.  What's even better, is that you'll tell others about that particular brand that has never let you down.  And they'll tell their friends.  And their friends will tell their friends.  Fortunately, these days, that happens faster than ever due to social media platforms. 

So how do you get started? Well, start with YOU.  Sounds simple, but you have to do it right.  Be yourself.  People want to rely on a real person, not a man-made marketing tool.  Like I said, just be yourself.  Easier for some people than others, but if you have to, just spend some time getting to know yourself and who you really are.  Being genuine goes a long way, especially in this business.  Next, you need to understand exactly what it is that your brand does.   Chances are, your dealership has a  "Mission Statement," and this simply your individualized take on that.  It defines what makes you different from every other sales person in your market.  What do you have to offer that makes you stand out about the rest?  i.e. Speedy process, free vehicle delivery to the customer's residence or place of business, 24 hour customer help line, etc.  Find out what is most sought after by the customers in your target market and figure out a creative way to offer it.  

What is the first thing that pops into your head when someone mentions a common, popular brand?  Their logo.  Is a logo absolutely necessary when developing your own personal brand? No, but I think that they are really a lot of fun, and they definitely set you apart from the rest of the competition.  People love and recognize logos.  Like I said, it's the first thing that pops into their head when they think of any brand.  Choosing your logo can be tricky considering it is what ultimately represents you as a brand and service.  It can be something as simple as incorporating your name or initials into something, or as elaborate as the carpet in the Taj Mahal.  

That all sounds great and pretty easy, right?  But here's where it may get a little bit tricky.  CONSISTENCY. Your mission statement and what you decide to offer has to be done THE SAME WAY.  EVERY TIME.  EVERY DAY.  TO EVERY PROSPECT.  NO EXCEPTIONS.  WITHOUT FAIL.. FOR AS LONG AS YOUR PERSONAL BRAND IS YOU.  If you don't follow this rule, there is no brand called you.  You'll still be outside chasing fresh ups just like "every other" salesperson.  You also have to be patient, this doesn't happen overnight; however, if you do execute this rule correctly, you will have an inbox full of prospects, and customers lined up out the door to see you.  Keep exercising this rule, and you will become the brand that they (and all of their friends and relatives) depend on.  As long as you are as dependable and have the same consistency as that favorite household product, the customer will return again and again and again.  In the business we all know that return customers have the highest closing ratios, pay the most gross, and give the best CSI.  Still thinking about taking your chances standing in the huddle, outside in the cold, waiting for the "up bus?"  I didn't think so.  

Robert Wiesman is an automotive professional at Massey Hyundai, in Hagerstown, MD.  Learn more at www.robertwiesman.com and www.yourhyundaiguy.com -or- (888) 815 9409.

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Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?

Posted by Sean V. Bradley on February 18, 2013 at 9:30am

 

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?

Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified" properly.

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Do You Really Want To Make Money...? Then Listen To A REAL Millionaire, Not Someone PRETENDING To Be One.

Posted by Sean V. Bradley on October 19, 2012 at 12:00am

Http://www.seanvbradley.com 

Lets keep it as "real" as possible... We are in the car business for one reason... TO MAKE MONEY!!  If you want to hug trees and save the earth, you are in the wrong industry. Don't get me wrong, you can make a ton of money and DONATE it to those charities... but as far as anything deeper... a Car Dealership is not the place to "change the world". So, lets be honest with each other... PLEASE. 

Now, that we got that out of the way we can focus on the issue at hand here... MAKING MONEY. If you are NOT interested in making money, then please LOG OFF NOW. 

Let me start by introducing myself to those of you who do not know me... I am Sean V. Bradley, CEO of Dealer Synergy and I am a Millionaire Car Salesman! There are numerous people in the Auto industry that are Millionaires but few who who have come from the places I have come and achieved what I have achieved. 

Let me give you a little background. I came from a HORRIBLE Child Hood, Psychotic Family, Terrible Abuse, Tortured both physically and mentally. Dead Beat Father... He was NEVER around. Everyone HATED me as a kid. I was sent to a boys home when I was 12 until I was 15... 3 years in an institution as a kid. 

I came home put myself in College. I put my self in the ARMY ROTC, I put myself in Zeta Beta Tau Fraternity... I worked for every cent I had. It was hard, but it was MINE.

(I had SOME TRULY SUREAL EXPERIENCES THAT I WILL OutLINE iN THE FUTURE) But... Long Story Short, I dropped out of college and got a "JOB" at a car dealership... mostly because they gave me a DEMO LOL!! 

I then went from being DEAD broke to being salesman of the month... salesman of the YEAR (Weisleder Lincoln Mercury Mazda). I was a REAL 30 Car GUY!! 

I went through EVERY training the dealership gave me, every training from the OEM, EVERY training from the  Internet Sale Companies... Hell, I studied EVERYTHING AND ANYTHING I could! 

** I actually studied website design. I read books on HTML, Dynamic HTML, JAVA, Macromedia FLASH, Front Page, Dream Weaver etc...

I studied the VERY early Search Engine Optimization... utilizing software like "Web Position Gold". 

I went to workshop after workshop... I even got certified at the International Academy of Search Engine Optimization & Wordtracker...

I spent YEARS chasing and FINALLY getting the partnership with FranklinCovey... I spent another 3 years flying all over the United States getting CERTIFIED as a Facilitator and Instructor of the "7 Habits of Highly Effective People" AND... "The 5 Choices Of Extraordinary Productivity". I even got the opportunity to meet Dr. Stephen Covey!! 

I even managed to get accepted into the National Speakers association (NSA). 

I went from a College degenerate, broke and desperate to... successful.

Because, I was gaining knowledge, I started gaining success.... because I was successful, I started to MAKE MONEY. 

***People, I left Cherry Hill Nissan in 2003 making approximately $170,000 as a BDC Director!! 

I had ONLY been in the car business 5 years... 5 friggen years!!! From BROKE to FLUSH... $170,000 at age 26 

I was 26 making almost $200,000 per year, driving a Lexus etc... And then I gave it all up to "roll the dice" and start a consulting company. 

You have NO idea how many people told me I was crazy giving up that Salary, that demo, that security, everything... 

I didn't care! I felt I was destined for something BIGGER... I felt I had it in me to do something even bigger. I had NO official business education or skills yet I decided to "roll the dice" and start a national company with NO MONEY... LOL! 

Well people it worked! I have generated OVER Ten Million Dollars. ($10,000,000+) Not Bad for a "Piece of Shit" "project kid"... 

I LOVE this industry. I really do... I BLEED Gasoline. I am a "Car Guy". I LOVE this industry, because you can EARN as MUCH as you want! 

Do you REALLY want to make money? Are you tired of the "carats"? Let me HELP YOU FOR FREE! 

Why should you listen to me...?

  • Well for starters I am a Millionaire
  • I have generated over 10 Million... actually $11,000,000+ for MYSELF! 
  • I Own Millions of Dollars in Real Estate 
  • I have Porsches, Mercedes, Motorcycles, ATVs and other Motor Sports 
  • I have security... Millions in Life Insurance, 401Ks etc... 
  • Hundreds of Thousands in Jewelry....
  • Assets, Assets, Assets and MORE Assets... 
  • Married to a BEAUTIFUL Woman with 3 AMAZING Kids and Boxer Puppy Named "7". 

*** I know how to make money

I have EVERYTHING that a Human Being can possibly want or NEED!

Everything I have is BECAUSE of the Car Industry... Everything I am, Everything I have is because of the Car Industry.

You have NO IDEA... I am FIRST GENERATION in this country. My family was and some are STILL VERY POOR. They live in the "Hood", They live in the projects of New York City and London... 

I have realized the American dream. I am able to give my children things I ONLY saw on TV... Things that I only fantasized about as a kid. These things are my everyday reality. 

How crazy is it that I own a whole national company with over 20 FULL time employees (not to mention part timers, interns and general contract agents...) that depend on Dealer Synergy to feed themselves and their families... It is surreal! It is an honor to have this responsibility and it is crazy that I went from destitute to BOSS... But it is all thanks to the CAR BUSINESS! 

I am tremendously grateful for being in the BEST INDUSTRY in the world. In an industry that can take a "piece of shit nobody and make him into a Millionaire BOSS that can change lives all over this country! 

Guess what... YOU CAN TOO! Seriously if I can do it... YOU CAN TOO! I have literally trained THOUSANDS and THOUSANDS of people! I have seen fledglings become successful, I have been blessed to have mentored  countless entrepreneurs and Automotive Professionals...

Do you REALLY want to be successful...? Do you REALLy want to learn how to MASTER YOUR CRAFT and BECOME a Millionaire Car Sales Man?  

I can help You and I will help you... As a matter of fact, it is MY RESPONSIBILITY and DUTY to HELP YOU! 

I have been Blessed by having some AMAZING Mentors in my life that took the time to teach me, motivate me, inspire me... be PATIENT with me. And thank GOD they did... Look at me now! 

I want to help as many people as possible. All you have to do is EMBRACE ME and my philosophy.

You might ask "Why"... Why do you want to help me? 

Great question! 

Here is my Answer... Life is too short! We ONLY have 86,400 seconds in a day and when they are gone they are gone! 

A VERY dear friend of mine, an inspiration of mine, a friend of mine and a business associate of mine just DIED at age 42 years old. WTF?? He was a beautiful human being... hell, a BETTER person than ME and he is gone. As an Automotive Professional Would Say "It Is What It Is"! But I think of Karry EVERY DAY. I DO... I realize that life is TOO SHORT. I sincerely want to help people. I want to see people EVOLVE, I want to assist people with their "work / life balance". I have been blessed with more than I could have EVER hoped for. I want to GIVE BACK. 

If you are seriously interested in learning from me, if you are serious about evolving, if you are serious about SYNERGY ... let me know. It would be my pleasure to share in your success! 

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An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...

Posted by Sean V. Bradley on December 5, 2011 at 12:21am

 

http://www.dealersynergy.com 

An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...

I was about to record a new audio series when I received her email, I was motivated to create this video for her. I hope you all enjoy too. There is a lesson here we can all learn from this 17 year old girl-

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