You’ve invested in a website and you’re running a successful dealership. You’ve heard about PPC Advertising, but might be a little bit skeptical. It can be a bit scary to see the dollars start to pileup after as searchers click on your ads. Here are 7 key reasons your dealership simply cannot live without PPC.
You MUST be on Page 1
Studies have found that 93% of consumers begin on a search engine when looking for a vehicle. That’s HUGE. But what’s even more important is that 95% of people never scroll past the first page of search results. This means that in order to get that 95% of business, your site must fall on page one for all of the vehicles that you offer.
Your ads can appear on page one of Google, Yahoo! and bing within minutes! Unlike Search Engine Optimization, it doesn’t take months of content generation and link building to show up on page one. PPC is immediate, and can get that website you invested thousands of dollars on in front of your potential customers as soon as it is turned on.
PPC ads provide 50% incremental visitors EVEN when your dealership is first in the organic search results. That’s 50% more opportunities to get a searcher to your site to buy a car from you. Of these visitors, 91% say that they found what they were looking. Simply put, your dealership needs these additional visitors in order to increase revenue.
If done with a professional PPC group, like ReachLocal, your online program will provide 100% track-ability. This means that you will know where each and every one of your dollars is going. We do this by tracking every search term down to the conversion – a phone call, email, form submission, booked appointment, live chat, etc. So unlike traditional advertising like print and radio, you will know exactly what your return-on-investment is.
PPC is highly scalable. Once you find the right approach, you can open the flood gates for new leads and sales opportunities that you wouldn’t otherwise have had before. Your keywords and ads can, and will, become the blueprint to your dealership's success.
So what if you only want to target a certain area? PPC has the ability to reach only your ideal geographical market, making your campaigns super targeted. Let’s say you own a dealership in Charlotte, but you also do work in cities in the Metropolitan area of Huntersville. PPC allows you to only show your ad only in the areas where you service, making each dollar you spend on PPC count.
Your Competition is Doing PPC
Dealerships are now spending more of their advertising budget online. It’s predicted that in 2015, online advertising will grow to be a 35 Billion dollar industry, up 14 Billion from 2011. And in 2012, online advertising surpassed all forms of print advertising. What does this mean for you? More and more of your competitors are spending their advertising budget on the search engines. Unless you shift your dealership's marketing to PPC, you’ll be missing out on that 93% of consumers who search online for a vechicle. What’s worse – your competitors will be getting their business.
Ready to learn more? Contact me today!