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The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.

Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong the howgets easy.”

The Law of Attraction will bring to you what you think about. Your thoughts are impressed into your subconscious mind. “What you impress, you express.” All thoughts and actions will attract similar people and events that support your thought and action patterns. The Law of Attraction is an irrefutable universal law, supported by Meta-Physics and Quantum Physics.

Failure in goal setting comes in trying to get something rather than attracting it. Usually the obstacles anticipated when plotting to get something, rather than asking why you want it, create subconscious messages of struggle and difficulty. A person with the best of intentions can quickly tire of struggling and quit. This let down begins a pattern in the subconscious: struggle, frustration and failure. Reasons to lower standards or to quit can become a reality.

True power comes from knowing “you are who you decide to be at any given moment.” It doesn’t require jumping hurdles; it only takes deciding to become the person you desire. At that moment, by not seeing the how-to hurdles as obstacles, you will begin to think, act and become your desires. You may not know exactly how and when this is occurring, but you must trust that it is.

The root of the word “decide” means “to cut off.” Thus, to decide is to cut off from all other possibilities. This decision for your desires will propel your actions toward a much higher level. The people who succeed at such levels operate at greater consciousness than people who do not.

Understanding the power and process of your mind helps create exactly what you desire. Set goals and focus on what you want to happen, which will put into motion the energy, and through the Law of Attraction, will bring to you the people, things and events to match that energy.

The key to getting what you want is realizing the power of now. To get what you desire for the future, you must realize and accept that the creation and cultivation of your desire is this very moment. Decide, accept and act with the power of now.

“I want to think about it.”

Baloney. If you believe and allow this excuse from customers, you and your family will be eating Ramen Noodle soup your whole career. When customers tell you they want to think about it, they are really telling you they either have an unspoken objection or they are not convinced that you or your product and service is right for them.

The next time a couple tells you that they want to think about it, watch them as they get out of earshot of you. They will turn to each other and begin to talk about why they are not buying. Whether it’s an objection or a concern, it’s going to boil down to Money, Me or Machine. Money can be price, terms, payments etc. The ‘Me’ portion can be you, the business or service reputation or ability. The Machine segment is your product or service.

First you have to identify the customer’s possible thoughts and emotions. Customers have three forms of spoken and unspoken communication when they say, “I want to think it over.”

• What they are saying

• What they are trying to say

• What they really mean

To get past the smokescreen of “I want to think about it,” you must listen to and understand what they are saying and onto what the customer is trying to say and what they really mean.

When you hear the dreaded stall or objection phrase, don’t do what the majority of salespeople do. Do not ask the customer, “What is it that you want to think over?” With that phrase you create a “Turtle Customer.” They are going to feel threatened or embarrassed and pull into their shell. You will force them to feel scared, embarrassed or intimidated and they are going to run like rabbits.

When you hear the objection, the first step is to agree with them by saying, “Sure, I understand, it’s a big decision so you should take your time.” Next, move your customer to the future. The future does not carry the pressure that today does. “Mr. Customer, if it were a week or a month from now and you had given everything consideration and were ready to make a decision, do you think the No. 1 consideration or thing that had held you up from buying would have been the machine or the money?” Notice, I didn’t mention the “you” portion because the customer would usually be too embarrassed to say you were the problem. Most likely if they are still with you, the problem is the product/service or the money.

If it’s the product or service, it’s easy to suggest alternatives that might fit what they are looking for. A salesperson without alternatives fails by a lack of alternatives. If money is the issue, then break the money portion down — Price, Payment, Down Payment, Monthly Payment, Term, Rates etc. Ask, “Mr. Customer what part of the money is the most important to you?” and then give the possibilities.

Next you must move them to close. “Mr. Customer, in the future, when you are making your decision to purchase and feel good about the payments, would the payments be ____, ______ or ______?” Give stair stepped based options on whatever it is that is their main concern. Customers feel less threatened about options and feel like they are in control. The customer will feel less embarrassed in sharing with you what they can and are willing to do.

When you get the answer from the customer, use the “Up to” and “No more than” phrases to raise the customer’s thinking and commitment. Example — “$500 up to?” “Now if you really had to, no more than?”

Notice that the art of closing this sale is not about closing, but about opening possibilities. You must open to be able to close. To get past the “I’ll think it over” objection, you must listen closely and try to really understand what the customer is communicating. You must move the customer forward in a manner that lessens the customer’s anxieties, rather than increases them. All of these steps must be performed with confidence and with an attitude of TLC – “Think Like a Customer.”

2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on it but that is ok. And do you know why? Because it’s a truck. And you’re a man. And together you are Maximus Meridius from Gladiator. And while women may swoon at your kind hard heart and gentile touch, underneath it all you are a BAMF who doesn’t back down from a fight and you have the scars to prove it. Because you sweat pure gasoline, and bleed oil and all you need is your 360hp Vortec chariot to get you to the promise land.

Your boats and snow machines are nothing but a light snack for this 6-speed auto, HD, demon-powered towing machine. With its Z71 Off-road package, you can enter dirt track races while towing your 17,800-lb life-size robot collection and a hot tub full of topless super models, and still win. All while outrunning the cops and mowing down zombies with your Mack truck-resembling chrome front bumper.

More technologically advanced than the Starship Enterprise, this truck will transport you in style while trusting you with all of its secrets. Wondering what your oil pressure is but don’t want go outside to check? Simply consult your smartphone and unveil everything you desire to know. Tire pressure, engine temperature, gas level, oil pressure, can all be summoned and accessible to you alone at the touch of your fingertip. Your friends will start to wonder how you became so wise and the Oracle from the Matrix will be calling to ask you for advice.

With its 6.0 liter V8, this truck will transport you to your destination faster than you can say Bad Mother Fu@#er and will arrive with about the subtlety of a tectonic plate shifting during the 1964 earthquake. Yes people will stare, my friend. Because you are always the winner in the reaux sham beaux that is your life; because rock trumps scissors, paper trumps rock, but a swift kick to the balls trumps paper, every time.

The rear automatic sliding glass window allows you to make sure that the grizzly you killed with your bare hands hasn’t come back to life. Or the sled you loaded up to high mark Mt McKinley hasn’t budged an inch. Since your 6 1/2′ bed is Rhino Lined with ¼” of near bullet-proof rubber, your big boy toys will be safely transported to the fiery inferno’s of hell and back, because that is where you go to play.

But what about the interior you ask? Hundreds of lambs died an honorable death to effectuate leather soft enough to make-up this hulk’s supple interior. The climate can be controlled to subliminal perfection by the shear omnipotent power in your callused right hand. The perpetually-complaining-about-the-cold woman in your life will be happy to know that heat can be generated at the touch of a button that will literally light a fire under her ass. In addition to heated (and cooled) seats, it’s power can be summoned from anywhere on the planet; it’s 8 powerful pistons coaxed into roaring to life for you alone, because you are the Lone Ranger, but Silver has nothing on this faithful steed. Sitting in the command center of this 2013 batmobile black, panty-dropping stallion, you will have more features at your fingertips than that kid David in “Flight of the Navigator,” but you will look like a lot less of a douche, because you aren’t flying a talking space ship 3 yards from the ground. You’re Han Solo, flying the Millennium Falcon, and The Force is for pussies.

Yes, this truck may have more options than a menu at Village Inn, but don’t let its Babylonian luxury fool you. It may have you feeling richer than a Russian Czar but it is about as tameable as a rogue wave and will chew you up and spit you out if you do not give it the respect it commands. But command it you will, and respect you will have because this truck is intimidating. Corvettes, Challengers and other gutless vehicles scurry out of its way, even when it’s in the slow lane. The pilot car in construction sites escorts it through immediately, even when it’s the only vehicle in line. It can out run the cops in 2nd gear, and does. It will park in a handicap space, then tow the tow-truck away. It will be the best man at your wedding, sleep with your bride, and never call her again. Yeah, it’s that bad.

If you like the looks of this truck but don’t think that is worth every bit of $45,000, then do not bother calling. Because this truck is the lovechild of Optimus Prime and Kit from knight Rider and if you don’t recognize its true potential, than you do not deserve to be at the helm of such an almighty machine.

Skip the dealership, all you will get there is a long-winded sales pitch. . …

For more information email, call, or text Caitlin xxx.xxx.xxxx

Who's Your Danny?

I know most of you hate wasting hours on a prospect that is already at your dealership.  You show the car, go for a test drive, they ask for numbers, you get ready to close the deal and you think you have them...then they say that they aren't ready to buy today...How about this for an approach close:

You start this close when you are about to show the car to the prospect at your dealership..your walking with them and you turn and say, " Mr. prospect, if I can show you the perfect vehicle that meets and accommodates all of your needs, as well as getting you the absolute best price, are you in a position to buy today?" 

http://www.internetsales20group.com 856-546-2440

Karen & Sean V. Bradley Discuss the Panels at the Internet Sales 20 Group - Atlantic City, NJ

 “Work harder.”

“Work more hours.”

“Put your nose to the grindstone.”

“You have to pay your dues.”

“Climb the ladder of success.”

Do all of these sayings sound familiar? These common phrases often espouse ideas that become anchored as limiting beliefs in your brain. Here’s the shocking news; these phrases often put into motion a cycle of struggle and failure. These common teachings may have kept you from having the kind of success you desire. The missing ingredient is not your work; it’s your thoughts.

Just reading that first paragraph may have made you mad. You may disagree so strongly that your emotions may cause you to disregard the possibility of truth from the message intended. If so, this is a direct reflection of those often well ingrained lessons. Dwell upon this for a minute: If these commonly held beliefs were true, why aren’t more people happy, successful and rich?

The answer to the question is those beliefs by themselves are wrong and harmful. People who dig ditches work hard. Salespeople work lots of hours. Corporate people try to climb the ladder of success. People who manage you often want you to pay your dues. How many of these people do you know that are wildly happy, successful or enjoy their success? The answer is often few, if any.

What you generate in your brain is the key. More hours and more work with misguided thoughts will only speed up your frustration and failure. The first step is to throw away and clean the slate of all the damaging sayings, lessons and beliefs that you have been taught. Start by writing down your 20 earliest thoughts about money. Do the same with work. When you are finished you may notice that most of these memories are negatively based or entrenched in scarcity based thinking.

Those memories and beliefs are exactly why when people tell you to just think positive that they are not only wrong but potentially harmful. Until you erase the negative programming that you have acquired, you will not be able to truly have positive thoughts that are believed and lasting. Everyone has a tremendous amount of negative programming that you have acquired from parents, teachers, bosses, newspapers and books.

When you are programmed over and over with those messages, you begin to buy into those messages and accept them as universally true. Over a period of time this leads to negative cycles occurring repeatedly and you don’t know how to change them. So what do you do? You revert back to your programming. You work harder. You work more hours. You put your nose to the grindstone. You pay your dues. You climb the ladder of success.

I have a little saying, “Stop the train.” If you aren’t getting to your destination, you have to change something. The most critical thing to change is your thoughts. Thoughts create action and action creates habits and habits create results and results create your destiny. It’s that simple.

In Robert Ringer’s book, “Winning through Intimidation,” he talks of the “Leapfrog Theory.” His idea is that you can leapfrog your way to success. You don’t have to climb the ladder rung by rung. He is absolutely correct. However, if your subconscious has been bombarded by messages your whole life that teach you that you must pay your dues and you have to work harder, you will either disregard the message or sabotage your actions. Everyone either has at one time or knows someone who when they were experiencing success began to take actions that lead to the demise of that success.

Most people chalk those experiences up to fate or bad luck. That belief will forever keep you in a cycle of frustration and repeated failures. Sheer luck by itself is a rare thing. Success and failure are almost always created in your mind first. Any other belief is simply allowing you to be lead by other’s beliefs. When this happens you are now in bondage and slavery. Slavery of the brain and spirit is the worst possible fate.

There is a saying, “Pray, but move your feet.” You can pray and you can move your feet and get going, but if you control and guide your thoughts you will learn to attract more success than you ever would have before dreamed. The amusing thing is that much of the success you attract will seem to come effortlessly and the phrase “Hard Work” will not even be a part of your thoughts.

http://www.internetsales20group.com 267-319-6776
Co-Creators Of The Internet Sales 20 Group, Karen & Sean V. Bradley Invite You To Join Them In Atlantic City In April

One idea to improve sales that most people don’t want to talk about is the ability to recharge your batteries. Salespeople who run on low batteries don’t perform as well as when they are charged up. Recently, I went with my family on a cruise and had a fantastic trip. We went scuba diving in Grand Turks and, during the dive, had three dolphins come up to us and play with us for most of the dive. The dive masters on the trip said it was a once in a lifetime experience to not only see the dolphins but to have them play with us for so long.

What if we had decided not to take the trip? What if our fears had kept us from becoming certified divers years ago? I have never left a vacation saying I should take less vacations. I have forgone vacations before because of business or other concerns. I think that’s shortsighted thinking. Vacations allow you to have those great experiences and recharge your batteries. You seem to have a different perspective after a vacation.

Have you ever skipped taking time off because of a lack of money or time? Consider the mindset that creates a perception of a lack of time or money. To replace a mindset of scarcity and lack, you must first take the time to step back, evaluate your thoughts and actions that have caused the scarcity and begin to change those thoughts and actions. Often, I think we all get so caught up in day to day actions and challenges that we lose our best perspective.

Proper rest is one of the key ingredients to good health. Proper rest includes the mind as well as the body. A few years ago, I made the choice to get one more hour of sleep a night. The difference in my vitality of mind and body was remarkable. Waking up with a clear mind and body can change your appearance and first perception of you by a customer. When you recharge your batteries, you allow your mind to give and receive answers it cannot do when you are tired.

So often our culture promotes the theory of hard work. I believe you don’t have to associate work with being hard. The connection that links up in your mind about work being hard and a grind can be counterproductive. Every salesperson will say there are times when they are on a roll and in the flow and everything they touch turns to gold. I don’t believe those times are accidental. I believe those periods of seemingly easy success are attributable to previous thought and actions. Those successful thoughts and actions are easier to achieve when you are rested and clear of anything blocking your mind or body.

Our culture tends to lend a great amount of macho to the theory of hard work. The theory of resting, thinking and recharging your batteries is looked at as weakness by many. In the last several years I have found the quality of work is more important than the endurance. Bad thoughts and actions done over a longer period of time can never be as productive as good thoughts and actions over a short period of time.

Parkinson’s Law theorizes that work fills up to the time allotted. The more time you allow, the more you find to do. The question is what are you really doing?

I would invite you today to analyze your time in one hour time slots and observe your most dominant thoughts and actions. Secondly, I would advise you to be very careful to look out for time wasters. Time wasters can be people, processes and normal activities you may not be paying attention to.

How much time do you spend answering cell phones, checking e-mail and doing redundant tasks? You might be amazed at what you find. Create a plan to eliminate the things from your life that are not productive and add to your stress. Never forget to recharge your batteries. Maybe even go swimming with the dolphins.

Customer service is false propaganda.

Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.

People like to have nice things said about them. Every business owner and their employees would like to feel like they give good customer service. We all love the customer testimonial letters that praise us. How much time do you spend with the customers who don’t like you? How much time do you spend trying to cultivate ongoing relationships and purchases from your best customers?

The customers who don’t like you have a story to tell that can’t be told in numbers. If you want to really find out what your marketplace feels about you, ask the people who work at the gas station, local hotels and anyone who does not know where you work. One hour in a local eatery or tavern may give you more solid information about your dealership than all the surveys ever concocted in history.

When you find people in your marketplace that don’t like you or have a negative perception of your business, you must dig deeper to find out why. Remember that perception is reality to your marketplace. Discussions with your people in your marketplace can lead to simple changes that can lead to massive improvements — “Small holes cause big fl at tires.”

On the other hand, the old phrase that the customer is always right is bunch of baloney. The customer is not always right. Some things that make people upset with you may not only be acceptable for you but part of a purposeful plan. You cannot and should not try to be all things to all people. Define who your marketplace target is and begin to work towards them. Speak directly to them and treat them in a way they want to be treated. There are riches in niches. Targeting your primary audience and your best customers will pay you handsomely.

Your marketplace should be divided into five categories: 1) Active customers 2) Inactive customers 3) Customers of your competitors that own your brand 4) Customers of similar brands 5) General audience.

Write down three ways you currently contact and reward your current customers in an ongoing and even automated manner (and, by the way, three ways is not nearly enough). There is rarely a saturation point to customer contacts and rewards. Do you have a VIP Program for your best customers? Ten to 20 percent of your customers will reward you more than the other 80 percent combined. Your goal should be to take customers that do business with you — let’s call these customers supporters — and convert them to Advocates, who continually buy and service with you and refer you to your marketplace.

Do you have a written, automated campaign to convert inactive customers — ones who buy from you but don’t service with you? Do you have a three-stage letter campaign planned for inactive customers? Do you have an automated campaign involving e-mail, postcards, regular letters, dimensional mail, voice broadcast, phone calls, appreciation dinners/gatherings, special inducements, etc.?

Any dealership can have an intensive and automated process that involves all the necessary media, volume and correct copywriting that utilizes emotional direct response marketing methods that are necessary to retain their customers, reward their best customers and learn from their lost customers.

You must make a commitment to spending resources on the most important thing of all — your most important customers.

SIGN UP NOW: http://internetsales20group.com/registration/ 

Best Selling Author, Dr. Willie Jolley Will be The Keynote Speaker For The 5th National Internet Sales 20 Group In Atlantic City, NJ April 8th -10th

Folks, you DO NOT want to miss the upcoming Internet Sales 20 Group! We have an ALL STAR Line-Up of Speakers, Trainers & Experts! (www.internetsales20group.com). We are updating the roster of speakers as well as the event schedule. Please book mark the page and check back to see updates. 

About Dr. Willie Jolley...

The Attitude and Achievement Expert

"Helping People Worldwide To Do More,  Be More and Achieve More!”

• Named "One of the Outstanding 5 Speakers in the World" - Toastmasters International

• Success Magazine Says That Willie Jolley was Ford Motor Company's "Secret Weapon" 

• Dr. Willie Jolley was instrumental to Ford's MAJOR Comeback and part reason why they didn't take a Bail Out! 

• "The #1 Inspirational & Motivational Speaker-Singer in America!" - The Business Ad Hoc Committee
• "Inspirational / Motivational Speaker of the Year" - 175,000 Members of Toastmasters International

• Has his own Radio Show on Sirius Satellite Radio 

• Hall of Fame Speaker, Best Selling Author, Award Winning Singer and Media Personality...who holds a  Doctoral Degree in Achievement!

If you would like MORE information on this event or if you would like to REGISTER for this event BEFORE we sell out, please call me on my cell phone at 267-319-6776. 

*** This event will SELL OUT, there is no doubt. So please register early. This is the event of the year! 

Here is a SNEAK PEak inside the #IS20G Event! 

And just in case you were possibly thinking about the Digital Dealer Event. Please watch this video: 

And here are a couple Dealer Principals / General Manager Reviews: 

(MAJOR KIA Dealership in Pennsylvania… Delivers 200+ Units per month and 75% from the BDC)

General Manager of MAJOR Honda Dealership in Ohio…

General Manager of Greg Lair Buick GMC in Texas

(Indépendant Dealer)

In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees.  That statement is not ground-breaking, we've all heard it.  In most cases, providing what I call "Ridiculous" Service does not come naturally.  As a matter of fact, it's quite un-natural.  We create habits even when it comes to serving.  If we are going to blow our customer's faces off, we have to stop and think.  We have to first identify what it takes to satisfy them, and then we need to seek a way to go further.  We have to say. "In addition to ___, would you allow me to ___?"  Customers understand that it is not a matter of 'if' you blow it, they just want to know that 'when' you do, you are going to respond in a big way.  Our mistakes need to be viewed as opportunities to rescue and delight our customers.  When you do this, don't keep it a secret.  Shout it from the mountaintops!  THIS is what keeps them coming back and becoming an advocate for your business.

We have to learn how to neutralize negative experiences by responding quickly and with some creativity.  The image that I have attached to this article is an example of how an absolute bonehead move turned into a great story.  We left off $1500 worth of incentives on a customer's paperwork.  When the error was detected, we had a decision to make.  First,  I guess we could have just kept quiet.  When I have to resort to this kind of thievery to get by, I'll fire myself, grow a long beard and play my ukulele on the street corner. Secondly, we could have dropped the check in the mail with a sticky note that read "oops".  Instead, we decided to proclaim our greatness.  How would I feel if I unexpectedly received $1500 in the mail exactly one month before Christmas?  Let's turn this financial faux pas into a marketing masterpiece.  Make no mistake, I have no doubt that anyone reading this would return money that belongs to the customer.  The difference is HOW we returned it.   Did you notice the playful language of the letter?  When did we stop having fun at work?  We do these types of fun things on ANY situation in which we owe customers money.  Do you want to blow someone's mind?  Send them $125 explaining that you were able to secure a little extra on their trade in from last month.  Try to buy that kind of advertising for $125.  I dare you. The point here is that we seek out an opportunities to set ourselves apart.

The budget on this marketing campaign was whatever the letterhead, envelope, and stamp cost.  Under a buck, I suppose.  Oh yeah, about two minutes of my precious time.

If you'll notice, I grabbed a really old letterhead that still had the Pontiac logo on it.  See, when your heart in is the right place, little mistakes don't matter that much.

Who's your Danny?

www.dannybenites.com

http://www.internetsales20group.com 

Sign Up Now… http://internetsales20group.com/registration/ 

Internet Sales 20 Group is BETTER Than The Digital Dealer Convention - Atlantic City - 2014 

Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the time to meet with and listen to employees--as much as they need or want.

#3 Provide specific feedback about performance of the person, the department and the organization.

#4 Strive to create a work environment that is open, trusting and fun.  Encourage new ideas and initiative.

#5 Provide information on how the company makes and loses money, upcoming products and strategies for competing in the marketplace, and how the person fits into the overall plan.

#6 Involve employees in decisions, especially as those decisions affect them.

#7 Provide employees with a sense of ownership in their work and the work environment.

#8 Recognize, reward and promote people based on their performance; deal with low and marginal performers so that they improve or leave.

#9 Give people a chance to grow and learn new skills; show them how you can help them meet their goals within the context of meeting the organization's goals.  Create a partnership with each employee.

#10 Celebrate successes--of the company, of the department and of individuals in it. Take time for team- and morale-building meetings and activities.

The Top Ten Employee Demotivators

#1 Organizational Politics - An environment in which the competition for power, influence, resources and promotions is based on subjective or hidden criteria.

#2 Unclear Expectations - Employees need to understand what to expect from a recognition program. What are their roles and responsibilities?

#3 Unnecessary Rules - Keep programs simple. Too many rules mean too much bureaucracy.

#4 Poorly Designed Work - Poorly engineered work gets in the way of satisfying internal and external customers and frustrates employees.

#5 Unproductive Meetings - Employees often leave meetings exhausted, battered and bored.

#6 Internal Competition -The healthiest organizations compete against their competition, not against themselves.

#7 Lack of Follow Up - Promise only what can be delivered. Deliver on all promises.

#8 Constant Change - Changing the rules of the game is demotivating. If they do change, make them better – adding new opportunities. If change is necessary or the bar needs to be raised, consult with your employees.

#9 Dishonesty - Employees hate being lied to

#10 Hypocrisy - Do not say one thing and then do another. Be consistent.

Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I said, "You know what would be cool? (In a Joking Matter) If some company like H&R Block or some other company could just set up their services right in the dealership and when someone says they're waiting to get their return we can say, no need to wait, you can get them done right here!" The dealer then said to me, that's exactly what we're doing! I was like WHAT????? So they went on to say that there is a tax service that is specifically set up to help dealers maximize the "Tax Return" objection. I thought this was an AWESOME idea! This may not be a fit for your store but if it is and it can help I wish you the best results possible! 

Here is the website if you're interested. View Website Here! 

“I’m Waiting For My Tax Return” Rebuttal

Customer on the showroom while working a deal:

Customer: We're going to wait until we get our tax return?

Dealer Synergy Partner: I understand. So based off of your experience today, would this be the vehicle you're considering to purchase after you receive your return? 

Customer: Yes it is.

Dealer Synergy Partner: And based on the numbers we were able to work out, will this vehicle fit your budget as we discussed?

Customer: Yes it does.

Dealer Synergy Partner: So other than wanting to wait to receive your tax return, is there anything else holding you back from making a decision to move forward with the purchase of this vehicle today?

Customer: No, we just want to wait until we get our return so we can use some of if not all of the money towards this purchase.

Dealer Synergy Partner: I understand. So were you thinking you’d put all of it down or a portion of it towards the vehicle?

Customer: We’re not really sure yet, but when we see how much we’re going to get we want to look everything over to decide.

Dealer Synergy Partner: That makes total sense to me. So if I was able to help you not only keep some of your tax return & maybe even all of it to use towards anything else other than this purchase, and still keep this purchase affordable to your budget, would it be safe to say you’d like to move forward with the purchase of your new vehicle?

Customer on the phone not wanting to come in:

Dealer Synergy Partner: What will be the best time for you to come in today, the afternoon or evening?

Customer: We're going to wait until we get our tax returns.

Dealer Synergy Partner: I understand. So in waiting, what would be the difference between if you came in now versus waiting till after you receive your tax return?

Customer: We just want to wait until we get our return so we can use some of it if not all of the money towards this purchase.

Dealer Synergy Partner: That makes total sense to me. So if I was able to help you not only keep some of your tax return & maybe even all of it to use towards anything else other than this purchase, and still keep this purchase affordable to your budget, the money is better in your pocket then it is ours, wouldn’t you agree?

Customer: Absolutely!

Dealer Synergy Partner: So then would this afternoon or evening work best for you come in and receive your maximum savings?