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If you want to turn your CRM into an ATM, you need to integrate it with your BDC. In order to do this, you should make sure that all processes are mapped out in all of your departments. The reason why most CRM's fail is because the CRM is not set up properly. If you want your BDC to be successful, then you should be focusing on making your CRM successful as well. Make sure that your CRM is mapped out for Internet lead management, set up proper inbound and outbound action plans, map out outbound, video emails, and texts. You want to make sure that all communication points are integrated, including social media. Now, what should you be doing with dead leads?

You should redirect your dead lead to a service opportunity or a referral. You should do this because NADA say that if someone buys a car today, someone else in their household will buy a car within 90 days. On the service side, a customer is seven times as likely to purchase a vehicle from where they service their car. Just because you lost a sale, doesn't mean that you lose a service deal or a referral. Remember that the R in CRM stands for relationship. You need to have your CRM mapped out with birthdays, anniversaries, service appointments, holidays, etc. Think of your CRM as an ATM. In order to make withdrawals, you need to make deposits. Understand that your BDC and your CRM are synergistic and dependent upon each other. 

If you want more virtual training check out http://www.BradleyOnDemand.com

For more information on the Automotive Industry check out http://www.AutomotiveInternetSales.com

Sean V. Bradley,CEO of Dealer Synergy wrote an article for Auto Success Magazine about Why BDC's fail. A BDC can handle unsold showroom traffic, data mining, campaign management, equity mining, expiring warranties, aftermarket products, special finance, Internet sales, phone sales, cross promotional marketing, fleet, etc. One of the main reasons that BDC doesn't work is because most dealerships put untrained people together to do everything. Your Internet department should not be a big cluster of people doing a bunch of different things. You should scale into the BDC, and start with the biggest opportunity to be successful. The best thing for you to do is to start with the Internet because 92-99% of Americans go online before stepping into a dealership.

Your Internet department should be your anchor. Secondly, the Internet is predominately a phone sale. Email sells the phone, phone sells the appointment, and the appointment builds the relationship, product, presentation, demo, drive, and delivery. Your Internet department should be trained in the Inbound and Outbound phone call process, Qualifications, Objections and Rebuttals. If they are trained in these fields, they should be able to take inbound phone ups as well. So, the anchor of a BDC should start with Internet leads and inbound phone ups. After, you could increase to the next module. Depending on what your goals are, will dictate what module you implement next. Stop playing checkers with your BDC, and start playing chess.

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

Sean V. Bradley, CEO of Dealer Synergy and author of Win The Game of Googleopoly created a presentation to show how YOU can Win The Game of Googleopoly for your dealership! Covering topics including onsite SEO, offsite SEO, Video SEO, Social Media, and more, you will be sure to dominate the first page of Google! Check it out!

On February 11th, author of "Win The Game of Googleopoly",‬ Sean V. Bradley, CSP went to Outloud Audio Studio in ‪ New York to begin recording the audible copy of his book. Check out some of the footage and order your hard copy of the book that helps you dominate search engines today! http://bit.ly/1zROdIL

Sean V. Bradley, CEO of Dealer Synergy talks about how Dentists are accurate with appointment setting, follow ups, and setting the next appointment. Dentists are also dependent on their appointments. You need to change your BDC, Internet Department and Dealership into a dentistry type appointment machine. In order to have a good BDC, you have to be better than your dentist! If you sell an automobile, you should schedule your customers first service appointment. In addition, you can use that appointment to call your customer and remind them. This will build an emotional bank account with the customer. Though the deal is over, you need to continue to build a relationship with your customer. Remember, being better then your dentist will create an amazing BDC department at your dealership!

If you like Make Money Mondays, than you will love Bradley On Demand: http://www.BradleyOnDemand.com

Do you want more information on the automotive industry? Visit http://www.AutomotiveInternetSales.com

http://www.GoogleopolyBook.com Sean V. Bradley, CSP was recently interviewed on the Dr. Willie Jolley show "Wealthy Ways" on Sirius Satellite Radio. This is the FULL Audio of the interview for "Win The Game Of Googleopoly"

Wealthy Ways Interview Of Sean V. Bradley, CSP On SiriusXM Radio (Full Interview)

FOR IMMEDIATE RELEASE

Dealer Synergy

131 W. Merchant St.

Audubon, NJ, 08106

Phone: (856)-546-2440

                                                                                                                   Fax: (856)-546-2445

Author of Win The Game of Googleopoly, Sean V. Bradley CSP, will be meeting fans and signing books at Barnes & Noble in New York City

February 3, 2015, Audubon, NJ – Sean V. Bradley, CSP, author of Win The Game of Googleopoly will be at Barnes and Noble’s flagship store, 555 Fifth Avenue New York, NY, this Wednesday, February 4^th, 2015 at 12:30pm to sign books, take photos and meet with readers.

Win The Game Of Googleopoly was released earlier this year in January, and is specifically designed for anyone trying to sell a product or service, in order to gain success in their online standing in search engines. 80% of all transactions start online. People literally find their cars, pets, husbands, wives, and more within an online search. Only 5% of Google users click past the first page of Google results. This means that if you do not appear on the first page of Google search results, you are essentially invisible.

“The Google search results page is just like a Monopoly board,” Bradley said. “Each result is a property, and just like with monopoly, you can’t win with just Boardwalk or Atlantic Avenue.”

Win The Game of Googleopoly is a road map for any business owner, professional, or entrepreneur. The book unlocks the secret holistic strategy to dominating search engines with more than just a website. Win the Game of Googleopoly will show you how to properly utilize video search engine optimization, social media, web development, search engine optimization, mobile, focus sites, micro sites and more in order to successfully build your online presence.

Sean has nearly 16 years experience in the automotive industry, and has trained over 11,000 automotive sales professionals. Sean is also responsible for the success of major label recording artists and professional athletes. It has always been a dream for him to be a published author, and this book has given him the opportunity to accomplish that dream, and add to his already outstanding success.

“I have always wanted to be a published author, and to have the opportunity to write about one of the biggest companies in the world has been a truly amazing experience,” Bradley said. “I am humbled and excited to have my book on the shelves of the number one business book store in the country, and can’t wait to meet with everyone on Wednesday.”

No tickets are required to be a part of this event, and you are encouraged to come meet Sean, and get a personalized signed copy of Win The Game of Googleopoly at 12:30pm.

Sean V. Bradley, CSP: Sean V. Bradley, CSP is the founder and CEO of Dealer Synergy, a marketing and consulting firm for the automotive industry. He is a certified FranklinCovey trainer, and a member of the National Speakers Association where he recently received his CSP designation. Sean is an influential public speaking figure with over a decade of experience in search engine optimization, video search engine optimization, and dominating digital marketing and online reputation strategies.

For more information about the Win The Game of Googleopoly, and the book-signing event, about Sean V. Bradley or about the event, contact Brittany Lights at Brittany@dealersynergy.com or by phone at (856)-546-2440 ext. 23.

For more information on Win The Game of Googleopoly, and to order your copy, visit www.googleopolybook.com

Congratulations to our CEO, Sean V. Bradley, CSP! “Win The Game of Googleopoly” is ranked  # 1 on Amazon’s new releases; this means that his book was the top seller in the retail section. This is a HUGE deal and could not be more of an honor for Sean V. Bradley, CSP and our team.

Sean has achieved some major career milestones throughout his life, both inside and outside of the automotive industry. He has provided exceptional service to the automotive industry as a trainer, international speaker, and consultant; personally training over 10,000 automotive sales professionals.  Sean’s expertise goes beyond training individual dealerships and dealer groups. He has had the honor of providing training and consulting regarding Internet Sales and Digital Marketing initiatives for high powered publicly traded companies. Some of his current clients include Carsdirect.com, TrueCar and Autobytel Inc., to name a few. He has seen success in the music and sports industry as well, and now he’s taking the book world by storm.

Sean’s main objective for this book was to share his digital marketing expertise with all sales professionals, regardless of industry type.  The rules of SEO (Search Engine Optimization) are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile.  

The higher you are ranked, the more visibility you have. Optimizing your content whether it be written or visual can help you rank higher in search engines. If you are not on the first page of Google, then you are essentially invisible. This book will change how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. If you want to dominate search engines and find out what all the buzz is about, order your copy of “Win The Game Of Googleopoly” today!

Thank you again for making this book such a huge success! We truly appreciate your support and appreciate you sharing this tremendous experience with us.

I am proud to announce January's Vendor of the Month award winner, Todd Dearborn at Carsdirect.com.  The site is the basis for 130 different websites, providing content to consumers.  They were able to create an automotive community that is second to none. This was done through holding the consumer’s hand all the way through the car buying process.

Since its founding in 1998, no one else has been able to do what carsdirect.com has done for consumers and dealerships to the caliber to which they’ve done it. What started just as a site for consumers to utilize for research and pricing has become a resource for dealerships as well. The site allows dealerships to be put right in front of the consumer through internet branding. This allows dealerships to target their audience for the vehicle they are trying to move.

With 110+ million visitors a month, their goal is no longer SEO (search engine optimization) because they have the exposure. Their focus is the experience for site users. Carsdirect.com is constantly up to date with trends, such as the rise in mobile. They are consistently updating their site to benefit users, by doing things like making sure it is easy to access their site via mobile.

Through their basic principle of selling cars more often and more profitably, they are able to focus on the needs of consumers and dealerships. All of the provided reasons and genuine care for dealerships and consumers are why they are second to none in the automotive community and why they are Vendor of the Month. Learn more about the Vice President of Carsdirect.com in the interview below.

http://www.GoogleopolyBook.com 

Sean V. Bradley, Author Of Googleopoly Interview On SiriusXM Saturday 1-31-15 At 4PM 

Tune in this Saturday, January 31st Eastern time to SiriusXM Satellite Radio for ‪#‎WealthyWays‬ hosted by Dr. Willie Jolley! I'm being interviewed about my ‪#‎GoogleopolyBook‬ !! This Radio show is the #1 rated success, and motivation show on ALL of SiriusXM Satellite Radio! It's CRAZY that Millions of people subscribe to SiriusXM! I'm just so honored to be invited on Dr. Willie Jolley's hit show!!

Sean V. Bradley, CEO of Dealer Synergy talks about "How to Bridge the Gap between the Internet Department, and the Showroom Sales department. There should not be any segregation between the internet department / BDC and the showroom sales department. There is ONE team; the dealership team. The internet department team are not secretaries, receptionists, or handymen. The Internet team's purpose is to drive traffic to your dealership. Show the Internet department some respect and gratitude for giving you opportunities to do business! Now, the Internet department needs the Showroom sales department in order to close the deal! How can you work together? The showroom sales department should use their expertise to teach the Internet department more about the vehicles. There should always be sales people in the Internet department to help assist leads. Work together for the most positive outcome! 

Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

This week, Anthony Alagona talks about "Building Value." How do you build value in yourself, your vehicle, and your dealership? Building value in yourself starts with identifying yourself to the prospect and establish a clear channel of communication. Building value in the vehicle starts by telling the prospect about the vehicle and selling the prospect on all of the special deatures that make the vehicle stand out. Building value in the dealership starts with passionately selling your value package to the prospect and explaining the benefits it can offer. Remember: People do not buy what you sell, they buy what you believe. 

For more training check out http://www.BradleyOnDemand.com

If you're looking for more information on the automotive industry visit http://www.AutomotiveInternetSales.com

http://www.googleopolybook.com

Auto Dealer Live Interviews Win The Game Of Goolgeopoly Author, Sean V. Bradley

http://www.GoogleopolyBook.com 

Win The Game Of Googleopoly Book Signing At Barnes & Noble 5th Avenue NYC February 4th

This is BEYOND HUGE NEWS! It is official, "Win The Game Of Googleopoly" will be featured in the store front (BIG POSTER of my book) of the #1 (LARGEST) BusinessBook Store in the United States!! Barnes & Noble on 5th Avenue New York City, starting February 2nd 2015!! I am so excited and honored. I am planning to do a video production shoot with friends, family, fans at the B&N store and a "Book Signing". February 4th I will be onsite with my Dealer Synergy Video Production team! I am hoping that you all will meet me in NYC to share this AMAZING experieince with me! Afterwards I am taking everyone to lunch! THANK YOU so much for your support and friendship!

Joe Cala, General manager of Dealer Synergy will be speaking at the NADA convention, This January, 2015. Joe will be speaking about the importance of focusing getting better before getting bigger. If you focus on getting better, your customers will demand that you get bigger! After watching Joe Cala, you will walk away knowing that better is not a final destination, but that it is a continuous journey full of stop's and go's. You will also walk away knowing that in order to get better you must evaluate, educate, and elevate your results. Joe Cala is going to teach you how to be better, so you can do better, and achieve better. You will leave this event with a solid action plan that you'll be able to implement immediately. Don't miss out on this awesome opportunity. Sean V. Bradley, CEO of Dealer Synergy will also be speaking at the ATD convention this January 2015!

http://www.DealerSynergy.com
http://www.BradleyOnDemand.com
Sean V. Bradley Is a Featured Speaker For The 2015 NADA / ATD Convention In San Francisco

http://www.autoedcenter.com/education/seminars/14-11-18-sales.php 

November 18th GNYADA Workshop "The Sales Process Redefined", Selling To Millennials 

This seminar will finally answer the question:

How do I sell cars to Millennials? Learn the motivations, opinions and behaviors of this unique new generation of car shoppers. As their purchasing power increases and they continue to drive consumer demand, it’s necessary to reevaluate your sales process and redefine strategies to engage them.

The Sales Process – REDEFINED will teach attendees: Who are Millennials? What do Millennials think about cars and driving? What motivates a Millennial to buy a car? Ways to enhance the Millennial buying experience. How to redefine your sales process to entice Millennials to buy a car from you?

About the Instructor: Sean V. Bradley, Dealer Synergy. Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability results within each department. Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register here

http://www.zieglersuperconference.com
Sean V. Bradley Will Be Speaking at the Sales Management Super Conference - Nov 11-13, 2014

Sean is going to teach how a dealership can DOUBLE their sales in 30 days with these 10 steps! You do NOT want to miss Sean's presentation.