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Just Google "How To Buy a Car" or YouTube "How To Buy a Car" and what you see on the FIRST page is THIS video (The Original One). This video is from 2007, its HORRIBLE, ITS Filled with lies and misconceptions. The speaker is obviously NOT an Automotive Sales Expert...
What seriously disturbs me is that NO ONE is doing anything about this... NO ONE? No OEMs, No Dealer Groups, No Dealerships, No Automotive Managers, No Automotive Sales Consultants... No one.
There is this stupid propaganda video LOCKED online and it just sits there without challenge? I am not sure about you but this video offends me, it has always offended me. Because it is so one sided and so filled with mistruths and straight out lies...
What is sad is that the PUBLIC sees this as REAL, as the TRUTH. Why...? Because it is on the FIRST page of Google and the First Page of YouTube!!! Most people are NOT subject matter experts. They are going online for some information, some direction and then they stumble into this type of trash... What is SAD is that they actually believe it. And why shouldn't they...? Its not like there are other, more compelling videos that tell the REAL story.
So, if you are watching this video or reading this post with distain... DO SOMETHING ABOUT IT!
Here are a bunch of ideas of articles, blog posts or VIDEOS you could write, record and POST all over the internet:
* How To Buy a Car?
* How to Buy a New Car
* How to Buy a Used Car
* What to expect from Car Dealership
* What makes a GREAT Car Dealership
* How Do you Choose a specific Car Dealerships
These are just some basic ideas. The point is CREATE CONTENT, INFORMATION to the PUBLIC. Stop just thinking the internet is a "Point of Sale" resource... You need to capture people at "Point of Interest" and CULTIVATE the opportunity.
If you are as pissed as I am when watching this video... Let me know your thoughts-
**ORIGINAL Video is titled "4.1.5 Rob Gruhl - How to Buy a New Car - Ignite Seattle 2007.mp4"
And this COMPLETE Idiot! "Automotive Executive Breaks Code of Silence" (Way Too Many Mafia Movies Dork)
Schedule your priorities, Not prioritize your schedule
“Things which matter most should never be at the mercy of things which matter least.”
— Johann Wolfgang von Goethe
Have you ever looked at the clock and seen it was the end of your shift and you thought to yourself, “Wow — where did the day go?” Or worse, “Uh oh, I got absolutely nothing done today.” Well, you are not alone; most people in our industry feel the exact same way. Automotive professionals sometimes describe working at a dealership as “chaotic,” “a constant fire drill,” “not organized,” “overwhelming,” “stressful,” etc.
A lot of dealerships feel like they are grinding to sell cars, but wonder why they constantly fail to hit their objectives. They are confused why they are not selling as many units as they need to, even though they have their team working bell-to-bell most of the month. There is a logical reason of course: They have no understanding or training when it comes to proper time management. Remember, there are only 86,400 seconds in a day. When they are gone, they are gone. For the most part, most dealerships just “react” versus being “proactive.”
You can get up and have a positive attitude and want to work really hard, but if you have no plan, you can’t expect to be tremendously successful. Don’t get me wrong — I am sure you can have some success. It will only be short lived, however, or not at the full magnitude that you are capable.
Here is an example: If I said to everyone reading this AutoSuccess article that I am giving away $1,000,000 to anyone who can drive from Houston, Texas to Philadelphia, would you be in? Of course you would be. But here is the catch: You can only use this map that I give you. Are you still in? Of course you are. But there is more to the catch. The map is of the city of San Francisco. Uh, oh. That changes everything, because the rules of the $1,000,000 giveaway is that you have to use this map and only this map.
So how in the world are you going to get this easy million dollars? Oh, I know: You can have a great attitude. You can think positively, and you can be happy about the opportunity. Is that going to help you accomplish that goal? No. A positive attitude is great, but it is not enough in this example, and it is not enough in the real world at your dealerships.
OK, how about working hard? If you work really hard at looking at this map of San Francisco, maybe you can unlock some secret rout to Philadelphia from Houston? No, you can’t. So, working hard is important, but it is not the sole answer. You need to have a map; you need an internal global positioning system (GPS). You need to begin with the end in mind. Car dealerships are awesome, but they are hectic; there is a lot going on. Plus, it is a month-to-month business. I get it. You need, though, to take control of what you have control of — yourself.
We all have multiple roles in our life. We are not just automotive professionals. Some additional roles that you might fall into include:
• Parent • Son/daughter • Brother/sister • Manager
• Leader • Owner • Trainer • Motivator
• Analyst • Friend • Volunteer • Veteran
• Paramedic • Athlete • Pet owner • Community activist
• Baby Sitter (which can have multiple meanings…)
So, now take into account how busy your day is, how hectic a dealership is, how intense our industry is and now add all of the roles you play in life. How are you juggling everything? Are you even trying to juggle or are you neglecting important things?
There is a better way.
Internationally respected leadership authority Dr. Stephen Covey says that the most effective planning is weekly planning — not monthly or daily. It is truly best to pick a time once a week (my wife and I prefer Friday, after work) and map out the following week. The key is not to overload or “pack” as much as possible into a short amount of time. Rather, you want to identify your priorities — a.k.a. “must do’s” — and schedule them first. This should include your different roles. You want to make sure that you put first things first. Here are some examples:
• Showroom appointments
• Training sessions (can be from the dealership or on your own)
• Phone call and follow-up time
• Breaks, lunch, etc. (it is important to refresh yourself and “sharpen the saw”)
• Any days off
• Clients anniversaries, birthdays or other important dates
• Personal friends’/relatives’ anniversaries, birthdays or other important dates
• Special time with family (and or friends)
• Health appointments (doctors etc…)
• Relaxation time
If you have any questions about this article or would like some advice on how to create a powerful weekly planning road map, please feel free to call me or e-mail me.
Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 267-319-6776, or by e-mail at sbradley@autosuccessonline.com.
http://www.dealersynergy.com
Autotrader HIRES Sean V. Bradley / Dealer Synergy to Train ALL 75 Van Tuyl Dealerships at Their Annual VIP Training Conference in Dallas Texas
Sean V. Bradley Explains The "Orange Tie" Phenomenon
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it one!
http://www.dealersynergy.com
I truly believe that anyone can teach; not everyone can truly inspire.
On Monday, January 9th, after only two months on the sales floor of a car dealership, I had come dangerously close to falling into such a negative mind-state that I put in a soft resignation with the sales managers, and had almost completely decided to head in a different employment direction. With literally one foot out the door, the finance director pulled me to the side and asked if I would hang back for a minute while he checked on transferring me into the internet department... which, about a half hour later, he came back and told me to head upstairs for the training that was starting in 15 minutes.
For the next two days, I listened to Mr Sean Bradley talk with such passion and charisma (even through his cold and broken voice) about his company and the achievements that I decided maybe he was right -- maybe the Laws Of Attraction were more than just a "sales pitch", and there was validity to the science and chemistry behind it: similar elements attract, polar opposite mindsets repel... much like magnets. If I was to be successful, I had to get my mind right and radiate such a positive beacon of energy that negativity would deflect and glare at my success from a distance.
The message didn't thoroughly sink in, though, until Mr Anthony Alagona arrived at the dealership on Wednesday, January 11th. If anyone had asked me what I thought about positive people (even as recently as a week ago), although I would have loved to believe otherwise, my prior experiences would have led me to reply that positivity was a salesman's spin on reality; however, Anthony exceeded my expectations with far more than the right words... I saw, for the first time, positivity in another man's FACE. Belief in himself, and confidence in the future for everyone in his life, radiates off of Mr Alagona like nothing I've even encountered before. He made even the tedious task of running phone scripts enjoyable, taking on any challenge the group could throw at him -- flashing a charismatic smirk and dropping his characteristic "game on!" at anyone who came at him with a curve.
Neither Sean nor Anthony are salespeople; they both exude the same energy, as if they were made from a far greater mold. They're both incredibly positive and intensely passionate men who believe so deeply in a better tomorrow that labeling them with anything besides their given names is almost insulting. After only one week, they've both inspired me and made me stronger as a person... they just happened to be teaching me something about automotive sales.
Dealer Synergy is a powerful program; however, it's only a drop in the bucket of what the staff that run it are capable of. To the car dealerships who use them, use them wisely; to those that don't, you should probably come up for air before you sink; and to anyone NOT involved in automotive sales in anyway... I suggest figuring out another way to get acquainted with both Mr Bradley and Mr Alagona. They both have hearts of lions.
I owe my renewed faith in the possibilities of my personal success and the future of my career at the dealership to their presence and inspiration. Thank you both so much.
Just finished my first Dealer Synergy Training workshop week which was run and lead by "the great" Anthony Alagona! We had a blast throughout the entire process. It was intense and repetitive, but always progressive and positive boot camp like training. The 1st day Anthony was here was literally my 1st day in the Internet Sales Dept. I was a complete blank slated newbie who had no idea what the steps even were for any of the formats and protocols. And thanks to Anthony's help along with a great networking team of all of my colleagues here at Jim Ball, I am now able to recite the Inbound, Outbound, and Rebuttals Scripts and word-tracks backwards, forwards, and side-ways word for word while being able to inject my personality into it during the process. Anthony is by far one of the most driven, optimistic, positive, and inspirational people that which I have ever had the honor of meeting. From telling us to chase our dreams and not ever let anyone tell us what we can't accomplish in our lives, to encouraging us to actually make the commitment to ourselves and to hold ourselves accountable for such promises. I love the "Time is running out" as well as the "How bad do you want it" videos that he introduced us to as well. I now watch each video right before leaving for work each day on my laptop to get myself pumped up and ready for the day! I also loved the idea that Mr. Bradley came up with in the "3 minute book", I think its an ingenious idea to literally look at and focus on the representation of your goals each day before you even make that 1st call in the morning, thank you for that and this tremendous program you have created for all of us Mr. Bradley. And I digress, but in conclusion, Anthony was definitely a phenomenal team leader, motivator, and friend during his stay here. I look forward to the next time that we will have the pleasure of seeing him so that he can see just how much all of his training has paid off and helped all of us here at Jim Ball, thanks Anthony, you rock brthr!!
-Joe Latona
I am GIVING AWAY $1,000 CASH… (AGAIN!!)
I am so thankful for being a Car Salesman. I can NOT imagine what my life would have been if I never stepped foot onto that showroom floor and took a chance selling cars. I went from being a BROKE College Drop Out to owning a Multi-Million Dollar Company in such a short time. I love this business because of how successful we can ALL be, if we applied ourselves. “Millionaire Car Salesman”, I would NEVER have thought it possible. This business is simple… What you put into it is what you are going to get out of it.
I recently have been giving CASH away to my clients who have been successful, who have applied themselves, who have earned it. As a matter of fact today I will be announcing a winner of $1,000 CASH to an Automotive Internet Sales Coordinator (An Appointment Setter / BDC Rep). There were NO strings attached. I simply wanted to see who was the BEST Dealer Synergy Coordinator in the country and the winner would (And will) receive $1,000 CASH!
So, I had ANOTHER idea… I spoke to Susan Givens, the Publisher of AutoSuccess Magazine and we have decided to create a FUN Contest for AutoSuccess readers. We are going to be giving away $1,000 CASH to a Lucky Reader! Why would we do this you ask? Simple… Because we can J We are blessed to be in this industry and to have achieved so much success. We want to spread the love.
Here is what we are looking for… We want to try to HELP Automotive Sales Professionals BE MORE SUCCESSFUL!!! So, we are looking for ideas, thoughts, tips, secrets, best practices, examples, websites, objections / rebuttals, mobile apps, habits, ANYTHING & EVERTHING you can think of to be successful in Automotive Sales, etc…
Please send your emails, videos, links etc… to seanb@dealersynergy.com Susan Givens from AutoSuccess and I will BOTH review every one of the entries and choose the “Best Success Idea / Strategy” and we will publish the winner in the following issue of AutoSuccess Magazine with an interview as well as their “Best Idea / Strategy” of course.
Please remember, we are NOT just trying to throw $1,000 cash away for nothing. We are not showing off, that money isn’t an issue. As a matter of fact, believe it or not but this is coming out of our pocket. There are NO Sponsors, No reimbursements etc… This is what it is. A real contest. We all know that out of the hundreds of thousands of automotive sales professionals in this country, some are truly successful and others are not so successful. There has got to be a reason, actually there are a lot of reasons but I want to FOCUS on JUST one of those reasons… Information! Some people truly might NOT know HOW to be successful. They were NEVER taught, they never believed they could, they were never trained, motivated, mentored etc… I want to help as many people as I can and I know Susan as well as the rest of the AutoSuccess team want to do the same. So, please when you submit your entry for a chance to win this contest please remember what the end result in mind is… Synergistic Success. Explain what your idea, strategy, secret, tip, best practice, website, resource, mobile app, objections / rebuttals, “What If” Answers, etc… is AND WHY you think it is so important, why it makes YOU truly successful. Please try to provide any examples, any validation you can for this.
I am honesty looking forward to all of the entries. This is going to be fun and purposeful!
Good luck everyone. Please call or email me if you have ANY questions about this contest!
