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I remember when it happened:
The Director walked in and said, “Today’s minimum goal is 18 appointments.”
I remember when it happened:
The Coordinators complained, “That’s not really fair, we have to train!”
I remember when it happened:
The Trainers said, “We’ll make sure you all have an opportunity to get on the phones today.”
I remember when it happened:
We had a great training session, everyone was enthusiastic about learning.
I remember when it happened:
We picked up our phones and started dialing.
I remember when it happened:
We left message after message after message…and somehow, before we knew it; we had eleven appointments.
I remember when it happened:
We all were excited, “We’re two thirds of the way to the goal.”
I remember when it happened:
Someone said, “The contact ratio is unusually high today.”
I remember when it happened:
I took a T/O for a coordinator, hung up and signaled “Thirteen” but was promptly corrected…”Fourteen”…someone else had gotten an appointment while I was on the call…felt great to be wrong!
I remember when it happened:
This was UNBELIEVABLE! …could it really happen? ...only one hour had gone by.
I remember when it happened:
The energy was like a boiler room…you could literally feel it on your skin.
I remember when it happened:
Fifteen! Sixteen, Seventeen?
I remember when it happened:
The fight was on…everyone was dialing the phones. Assistant Director, Director, trainers, er’body!
I remember when it happened:
Eighteen…nineteen, we cheered; then got real focused.
I remember when it happened:
Someone asked, “What’s the record for appointments in one day here in this department?”
I remember when it happened:
The coordinators and directors answered in unison, “27!”
I remember when it happened:
Someone said “people…we just set twenty appointments in less than two hours; just imagine if we had all day.”
I remember when it happened:
Things slowed down…The trainers said, “I didn’t hear any bells…It’s not over, keep going!!!”
I remember when it happened:
Twenty-one…Twenty-two.
I remember when it happened:
It was time to go.
I remember when it happened:
They turned out all the lights. (as if that mattered to me)
I remember when it happened:
They were ready to lock the doors.
I remember when it happened:
The last coordinator hung up the phone and announced “We started just two hours ago, and I just set the twenty-third appointment of the day. Woohoo!”
I remember when it happened:
The owners of the Dealership walked by and said, “Dealer Synergy...WOW!”
“The Lord IS GOOD TO ALL…”
- Psalm 145:9 (New King James Version)
This is not a “maybe He might be good, if you do this or that” kind of answer. This is a definite, “The Lord IS…” kind of an answer! He is good to all. His goodness is not only to a certain type of person. His goodness is for ALL people. He is good to everyone. No matter their age, race, ethnicity, nationality, social status, income level or gender, God is good to all humanity.
“If you then, being evil know how to give good gifts unto your children, how much more shall your Father which is in heaven give good things to them that ask Him.”
- Matthew 7:11 (New King James Version)
This sounds like a good God to me. God will give you good things for you to enjoy in this life. He wants only good things for you.
“For the Lord God is a sun and shield: the Lord will give grace and glory: no good thing will He withhold from them that walk uprightly.”
- Psalm 84:11 (New King James Version)
Do you see that this is a God who does not withhold the good things He has for you? He does not dangle the carrot in front of you and pull it away as you get closer to it. He does not keep moving away from you as you approach Him. On the contrary, He draws near to you as you draw near to Him. He is not a bad God. He is a good God. He has only good things for you. This verse tells us that “…he will withhold no good thing to those that walk uprightly”. The word “uprightly” means “honesty and integrity.” This word comes from the root word that means “complete, whole and entire” (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). What does all this mean? This means that when you walk in total, complete, entire honesty and integrity, you will receive every good thing that God has for you to receive in this life! Not bad; it’s all good because God is all good!
“O taste and see that the Lord is good: blessed is the man that trusts in Him.”
- Psalm 34:8 (New King James Version)
The five natural senses can sometimes help us to know when something is either good or bad. We can see, touch, smell, hear and taste to help us know whether we like something or not. The sense of taste is awesome. When we eat something that is not good or may not be to our liking, the sense of taste tells you. Likewise, concerning the things of God, we have spiritual senses as well. One of which is the sense of taste. We can see this phrase used in Psalm 34:8. We can spiritually drink from the wells of salvation. We can spiritually eat from the bread of life. God wants us to taste His fruit. He wants us to get a taste of His flavor for our life. He wants us to bite into the life of God in Christ. He wants us to eat from the tree of life found in His Word. Why? Because when we taste the good things and the fruit of God, we will see that it is good. When you come in contact with the sweetness of God, you’ll have a spiritual sweet tooth for more. These are the sweets that will not decay your life or make your life rotten. These are the sweets that are good for you.
“Every good gift and every perfect gift is from above and cometh down from the Father of lights, with whom there is no variableness, neither shadow of turning.”
- James 1:17 (New King James Version)
Every good gift comes from God. This encompasses anything that is profitable, useful, and constitutionally good. (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). God is the source of all good gifts and all perfect gifts. This word “perfect” does not mean “free from fault” or “to be without deficiency.” This word refers to that which meets the need of a person (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). Every gift that is for you alone or a gift that meets the need of someone else is from God. He is the giver and source of every good thing, gift and circumstance in this world. Taste and see that the Lord is Good!
As you go through this life you will fight many battles, circumstances, people, feelings, emotions, physical barriers, pain, fear and exhaustion just to become you. Just to be heard. Just to do what interests you. Just to reach your dreams. Just to achieve your sales goals. Just to accomplish your God given purpose. If you ever want to succeed in anything in life you will have to fight to succeed. If you want to be a failure, do nothing. Always do what is easy and what doesn’t challenge you at all. Never stand up for what’s right. Never go against the crowd. Blend in to fit in and be accepted but don’t say what you really think. Only say what people want to hear and what they want you to say. Do this and you will without fail, be a successful failure! When you want something bad enough, you’ll fight for it. When you love someone enough you’ll fight to protect him or her. When you know it’s the right thing to do, you’ll fight for that cause.
The truth is we’re all fighters. A fighter is a person with the will, courage, determination, ability, or disposition to fight, struggle and resist something for a specific cause. Everyday we fight for others to hear us, accept us, love us and notice us. We fight for our ideas. We fight for our beliefs. We fight for our families and we fight for our friends. We fight to hit our goals and sales objectives everyday, every month and every year. In the midst of life, work and all that is happening outside of us; there is an unending war; a continuing battle that is taking place from within. This is a fight that only you can fight. You will have outside influence from people and circumstances but the decisions you choose and the choices you make will be the result of this fight. This is the fight for your will!
What is your will? It is the driving force of what you ultimately think, say and do. It is the combined makeup of your values, (what you like and don’t like), your thoughts, opinions, belief system, desires and pleasures. It is the mental faculty by which you deliberately choose a course of action. It is the power to arrive at one’s own choice and decision and to then act upon it independently in spite of anything that opposes you. It is the thing that causes you to lean towards that which creates joy in your life. Your will is that magnetic force that pulls you towards doing that which you like and want to do. Your will is also used to do what you don’t want to do. Your will is the final vote that allows the course of action to either take place or not. Your will has power. It is known as will power. Your will power is the strength and energy that is used to carry through your choices in life. Your will power is the ability to carry out one’s decisions, wishes and plans. Your will power is also known as discipline and self-control. When people break habits they try to do it with will power”. When people try to accomplish success in any area they do it through the exercising of will power. As you exercise your will power you are strengthening the ability of your will to make a choice. This will power is what you use to ultimately become you. Everything you are today is the result of your exercised will power.
George Allen
Nothing worth having in life is ever gained easily. If we want to achieve anything in this life we have to proactively fight for it. Too many people have fallen into the reactive fight stance in life. We’ve allowed ourselves to wait for something to come against us and than we fight back to make sure we don’t lose and get defeated. Now don’t misunderstand me. We will have to still do that at times. However, we should also put together attack plans to proactively go after our dreams, purposes and goals. We should fight on purpose, not just defensively.
Each one of us has been designed to live our life in this world for a specific purpose. There is no such thing as a worthless person. There is no such thing as a meaningless life. God handcrafted and fashioned each and every one of us. We are all unique and special for this world and His plan. No one else has the same finger print! No one else has the same DNA. Out of all the billions of people who have lived, are living and ever will live, you are “One of a Kind!” There is no one who is exactly like you. Even identical twins are not identical. You are “One of a Kind!” Don’t lose YOU! “One of a Kind” things are more valuable than copies. If everyone has it than the rarity and short supply holds no value.
For example: The Treskilling Yellow stamp from Sweden is the only one of its kind. It has a current value of more than $2 million (or $87 billion per kilogram, according to the site). (http://en.wikipedia.org/wiki/Treskilling_Yellow) The rarity and only one of its kind demands an extremely high value. The same is true with the Gutenberg Bible. Around the world there is an enormous amount of vintage books, but perhaps the rarest is the famous Gutenberg Bible: First appeared in a book printed in 1456. There are several hundred copies of the Bible itself, but the very first copy of the two-volume book will cost a collector of antique books around 20-25 million dollars. What to say if one page of the book goes under the hammer for 25 thousand dollars, but sold last year, a two-volume - not the first edition – to someone at 5.5 million dollars! Incredible!
This truth is not only consistent with these two items but also with you! Everybody is born an original, “One of a Kind” but sadly many end up dying a copy. Why is this? Because too many people have allowed others to shape, create, mold and fashion them into what they want them to be rather then fight to be who they really are.
It’s a fight to be you, but it’s a fight that’s worth fighting. Fight to be you! Fight to reach your purpose! Don’t settle to live someone else’s plans, purposes and life instead of yours! You’re an original. Be you to the best of your ability. Be who God created you to be in life, at work and in everything you do. Never stop fighting to preserve the individuality and uniqueness you are and you have to change this world for good!
“It's not who you are that holds you back, it's who you think you're not.” ~ Author Unknown
I’d like to start out with a story that maybe some of us in the automotive industry can relate to. This deals with the number one obstacle of the sale. You! The demo is completed, they love the car, they love you, they love the ease of everything so far and now it has come to this. Your so-called friend now sits across from you and tells you that they will take delivery of their new vehicle if the numbers are right. The customer is sold and wants to drive the car home today. You are pumped up; full of confidence and the adrenaline begins to flow through your body. You go to the desk and you tell the GSM where they need to be in order for you to seal the deal. You explain everything word for word and as you are talking the GSM begins to pencil you the numbers. It’s as if he’s not even listening. You feel like Charlie Brown’s parents, “WAH WAH WAH WAH WAH WAH!” It’s like everything you say doesn’t even matter. You look down at the up sheet to see if you’re in the ballpark and you notice that the number is way higher than where the customer wants to be. Not only are you not in the ballpark, but you’re not even in the same state. You than see that the customers trade that was explained to be a gem has 2 car accidents on the Carfax and is coming in thousands less than what they want for it. The GSM finishes writing the numbers, turns the paper to you and slowly slides the up sheet back into your hands and with a smile softly says, “let’s make this deal!” You think, “Ok I will if you’d just do the customers numbers!”
By this point your heart is racing, you have fallen into a deep black hole and feel like you are miles apart from where the customer is and where the desk wants to be. Your confidence doesn’t slowly disappear, but it has been shattered, blown up and destroyed. You put your head into your hands, look at the paper and start to try and close the desk on where the customer wants to be. You think, “Maybe he didn’t hear me so I’ll explain it again.” You finally come to grips with the fact that the desk is not budging so you peek over your shoulder to see what your customers are doing. As you look they see you look their way and smile at you as if you’re gonna come back and not only give them what they asked for on their trade but exceed that and give them a thousand more than they asked. You look back at the paper huff and blow out a deep breath. You get up, grab your paper, look at the GSM as if he’s the devil himself and with your head down looking at the paper, dragging your feet, in total disbelief and defeat you begin to walk back towards your customer. You sit down and as you’re shaking your head back and forth you say, “ Well, I have bad news. I’m so sorry to say that I CAN’T BLAH, BLAH, BLAH, BLAH, BLAH!”
Don’t Lose Confidence in Yourself
As exaggerated as this story is I believe it speaks to us in one way or another. The point of this entire case study is that if you lose confidence in yourself to close the sale you’ll never close the sale. We are the number one obstacles that obstruct the path of buyers saying yes and driving home in their new vehicles. When we lose the confidence in our-selves to present the customer the numbers that we are given, the customer can pick up on that and pull back their confidence to say yes. When you are confident in your presentation, demo, walk around, product and competitive knowledge your customer feeds off of that. The more confidence you display the more confident they will feel in making a major decision to purchase. A lot of your success in closing is dependent on your ability to empower your customers with the confidence they need to make a decision. How you speak, how you stand, the body language you show, the inflections and tone of your voice all have to do with the success and failure of instilling confidence into your customer. It begins with you. Be confident in your ability to sell, present numbers, deflect stalls and overcome objections in the sale. Practice your transition points of one word to the next. The more fluent and articulate you are with your words the more at ease people feel. The more you stumble, sigh, and trip through your words the more hesitant people feel. Your words and how you say your words are your tools that you use to be successful in what you do. We should take the time to practice using these tools.
“Whether you think you can or think you can't - you are right.” ~ Henry Ford
Always Think You Can
An unknown author said, “Success comes in cans, not cant's.” That is so true. Think you can close every deal. Think you can overcome every objection. Think you can be salesman of the month every month. Think you can be more productive than you’ve ever been. Think you can do the impossible and you will. Think you can reach your goals and you will. The ones who say they can’t usually end up getting passed up by the ones who think they can and just did. It’s more than just thinking you can in your mind but also in your heart. Your heart is the core of your being. It is the center of your-self. As a mirror reflects your face so your heart reflects back to you your true self-image.
Proverbs 23:7 (Amplified Bible) For as he thinks in his heart, so is he.
Whatever you think you are in your heart that is what will eventually come out in your character and words. Allow your heart felt thoughts to help govern your actions and words. The more confident you are in your ability to believe that you can be successful and achieve outstanding accomplishments the more you will begin to experience what you already thought you can do.
Think big! Think success! Think on good things! Think on things that instill a positive outcome!
"Before you change your thinking, you have to change what goes into your mind."
Zig Ziglar
As you think on things that empower you to be the best you can be and stay strong in your self-confidence you will overcome the hardest obstacle you’ll ever face in this life and achieve success, victory and promotions in all your endeavors. Please email me to receive a copy of an article to help strengthen your self-confidence.
I am GIVING AWAY $1,000 CASH… (AGAIN!!)
I am so thankful for being a Car Salesman. I can NOT imagine what my life would have been if I never stepped foot onto that showroom floor and took a chance selling cars. I went from being a BROKE College Drop Out to owning a Multi-Million Dollar Company in such a short time. I love this business because of how successful we can ALL be, if we applied ourselves. “Millionaire Car Salesman”, I would NEVER have thought it possible. This business is simple… What you put into it is what you are going to get out of it.
I recently have been giving CASH away to my clients who have been successful, who have applied themselves, who have earned it. As a matter of fact today I will be announcing a winner of $1,000 CASH to an Automotive Internet Sales Coordinator (An Appointment Setter / BDC Rep). There were NO strings attached. I simply wanted to see who was the BEST Dealer Synergy Coordinator in the country and the winner would (And will) receive $1,000 CASH!
So, I had ANOTHER idea… I spoke to Susan Givens, the Publisher of AutoSuccess Magazine and we have decided to create a FUN Contest for AutoSuccess readers. We are going to be giving away $1,000 CASH to a Lucky Reader! Why would we do this you ask? Simple… Because we can J We are blessed to be in this industry and to have achieved so much success. We want to spread the love.
Here is what we are looking for… We want to try to HELP Automotive Sales Professionals BE MORE SUCCESSFUL!!! So, we are looking for ideas, thoughts, tips, secrets, best practices, examples, websites, objections / rebuttals, mobile apps, habits, ANYTHING & EVERTHING you can think of to be successful in Automotive Sales, etc…
Please send your emails, videos, links etc… to seanb@dealersynergy.com Susan Givens from AutoSuccess and I will BOTH review every one of the entries and choose the “Best Success Idea / Strategy” and we will publish the winner in the following issue of AutoSuccess Magazine with an interview as well as their “Best Idea / Strategy” of course.
Please remember, we are NOT just trying to throw $1,000 cash away for nothing. We are not showing off, that money isn’t an issue. As a matter of fact, believe it or not but this is coming out of our pocket. There are NO Sponsors, No reimbursements etc… This is what it is. A real contest. We all know that out of the hundreds of thousands of automotive sales professionals in this country, some are truly successful and others are not so successful. There has got to be a reason, actually there are a lot of reasons but I want to FOCUS on JUST one of those reasons… Information! Some people truly might NOT know HOW to be successful. They were NEVER taught, they never believed they could, they were never trained, motivated, mentored etc… I want to help as many people as I can and I know Susan as well as the rest of the AutoSuccess team want to do the same. So, please when you submit your entry for a chance to win this contest please remember what the end result in mind is… Synergistic Success. Explain what your idea, strategy, secret, tip, best practice, website, resource, mobile app, objections / rebuttals, “What If” Answers, etc… is AND WHY you think it is so important, why it makes YOU truly successful. Please try to provide any examples, any validation you can for this.
I am honesty looking forward to all of the entries. This is going to be fun and purposeful!
Good luck everyone. Please call or email me if you have ANY questions about this contest!
Dealer Synergy Furthers Its Commitment to Assist the Blind Community
PHILADELPHIA, Dec. 23, 2011 /PRNewswire/ -- Aroga Assistive Technology and Dealer Synergy increase their vision by finally joining hands.
Dealer Synergy is very pleased to formally announce that we have been approved as an Authorized Aroga Reseller for Assistive Technology in the world of Apple computers and iPods.
For over 23 years, Aroga has been helping their clients attain a measure of independence. "Adding synergy will only elevate our clients toward interdependence," says Steve Barclay, BP of sales and marketing with Aroga. "We are Canada's premier Assistive Technology retailer; however, we really want to get our products in the hands of people whose lives will be enhanced because of them ... no matter their geographic location."
Dealer Synergy is also excited about adding to our award winning automotive dealer training, the ability to offer our visually impaired clients training on the Voiceover screen reader for Mac computers as well as Voiceover for iPhone, iPod and iPad.
Dealer Synergy has been blessed by the leadership of VP of Training, L.A. Williams in the area of the seeing impaired. L.A. Williams himself is Blind. L.A.'s lack of sight has not hindered his attitude, his capabilities or his success. He is a valued executive with the company as well as an inspiration. To watch the way L.A. has evolved the Dealer Synergy curriculum, training and delivery is amazing. His influence is so profound, Dealer Synergy clients have been so inspired to specifically seek out Blind candidates for employment in their Dealerships.
L.A. Williams III, VP of Training with Dealer Synergy says, "Here at Dealer Synergy, we want to influence the success of all our clients. Since that includes visually impaired individuals, how better to show our commitment than to offer them the best training and technology in North America. Aligning ourselves with Aroga gives us that very opportunity."
If you have questions about Dealer Synergy and their services for the blind, please call L.A. Williams III at 1-866-314-2553 extension 32 or Email Support@DealerSynergy.com.
SOURCE Synergized Media
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An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...
I was about to record a new audio series when I received her email, I was motivated to create this video for her. I hope you all enjoy too. There is a lesson here we can all learn from this 17 year old girl-
Sean V. Bradley CEO of Dealer Synergy goes over the RULES for his $2,000 FREE CASH Give-A-Way
Imagine you are blind, it's 9:00 AM and you just walked from the tarmac to witness the training of a brand new Automotive Internet Sales team. You're excited to meet the people and watch them learn as you learn. You've got your note taker all charged up and you get a phone call from the lead trainer saying he missed his flight and won't make it until the end of the day...but that he's done you a big favor and called the dealer and there on their way to pick you up. What do you do?
Quite naturally, you're terrified. Here you are in the airport, with zero agenda, thirty minutes away from the biggest moment in your career and you want your mommy. But of course you represent the number one training/consulting firm in your industry, so you gotta take this shot. You've been through the trainings, you know this stuff and you can teach it. You just have to let them get to know/like/trust and believe you. You make that your only mission...well, that's if you think like me!
I experienced this firsthand and let me tell you; it was exhilarating! Standing there with seven brand new Internet Coordinators, three more experienced ICs and an internet director with over fifteen years in the car business...it was the rock star stage spotlight all over again. We conducted preliminary introductions, then began to synergize!
Throughout the week, my goal was to show them not only how much I knew…but how much I truly cared about their success. We discussed the numbers, we talked about the minds of the prospective customers and even dove into how important their personal success is to the entire automotive industry. I had to show the entire place, that although I don’t have physical sight, I do have an amazing vision…and if they bought into it, they would reap the benefits. Wow, did they ever.
I felt the love and respect from the moment I walked in the door. From the managers, to the frontline employees, even a few customers expressed how they felt the excitement of change…an upgrade in quality. My career was completely altered by these encounters. I now have even more esteem for my company because I was privileged enough to come into contact with a dealer group that was tired of the old and ready to completely embrace the new. We…were able to introduce them to the “new” they were searching for and more. As per their testimony, it also changed the lives of the people with whom I interacted. This is what Dealer Synergy is all about, a new approach to doing business in the automotive industry.
More importantly, this experience inflated my self-confidence balloon. I already knew there was nothing I couldn’t accomplish, but the ability to transcend that belief into others was what I questioned. Honestly, I thought I lacked it. Well…I was proven absolutely positively wrong! If you're thinking there’s something you can’t do, you’re more than likely in the wrong column as well. Here’s the Bottom line…If I can jump on an airplane to a far away/strange land by myself and make out alright, then don’t tell me you can’t succeed at selling some cars over the internet!
http://www.facebook.com/dealersynergy
Sean V. Bradley, CEO of Dealer Synergy is giving away $2,000 CASH FREE (NO B.S.) to the Lucky Winner(s) - Automotive Internet Sales
http://www.franklincoveydealersynergy.com
Sean V. Bradley, Karen M. Bradley And... Dr. Stephen Covey (Author of the 7 Habits of Highly Effective People)
I was so happy to see you guys really take it to the next level and now you are on the cover of AIS!! Congrats to you all, and keep it up throughout the summer!
As many of you may know, I have moved and settled into my new home in California, and I am very happy to say that I will very much still be involved in the AIS website and helping people sell more cars, more profitably, more often!!
I am also working as a Finance Director here in Visalia, CA. and looking to help everyone excel around me and bring Dealer Synergy to more dealerships on the west coast. Remember (East Coast collegues) that I am 3 hours behind you in time, so feel free to ask any questions as I will be able to help during the later hours.
I hope everyone is having a great start of the month, and keep up the strong work phone ninjas!!!
Andy Fedo
Every day I am learning and growing with Dealer Synergy! My role here at Dealer Synergy is the Customer Relations Manager. I also do HR for most of our clients. As of today I have been with Dealer Synergy 1 Month, 18 days and 5 hours. I really like the family atmosphere I work in and how helpful my co-workers and Sean have been to me. So far I have been making huge progress to be a successful CRM Specialist. One of my many goals is to SYNERGIZE our clients so that they can also be successful!
Please feel free to ask me any questions. I am here to help you with any concerns or problems you may have!
Yours Truly,
Tishonda
