Google AIS Custom Search

training (145)


http://www.dealersynergy.com - 267-319-6776
Sean V. Bradley Will Be Speaking at the Greater New York Automobile Dealers Association - June 19

If you are in the Greater New York Region, you do NOT want to miss this workshop from the GNYADA, taught by Sean V. Bradley "How To Sell 30+ Units & Make Over $125,000 Per Year".

Read more…

DealerSynergy

Just had Anthony Alagona come in and do 5 day of intense training.  Both Sean and Anthony were the best.  Got great help with scrips, inbound, outbound, special finance, price, availability you name it they had it.  Also got a lot of help with the motivation.  Thanks for Sean and Anthony I pulled a book out of closet that I got years ago and never gave much thought to.  The Secret.  I'm deep into it now and just within the last couple of days have experience a change in my attitude.  This is all thanks to DealerSynergy. 

Read more…

DealerSynergy Training

This was such a great experience! Sean Bradley and Anthony Alagona did such a great job at training us and motivating us to better ourselves. Anthony was an awesome trainer; he was so down to earth and funny, I learned so much from him. His techniques really made the information stick in my mind. We will become a better dealership because of DealerSynergy!

Read more…

Turn a Mistake into a Masterpiece

In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees.  That statement is not ground-breaking, we've all heard it.  In most cases, providing what I call "Ridiculous" Service does not come naturally.  As a matter of fact, it's quite un-natural.  We create habits even when it comes to serving.  If we are going to blow our customer's faces off, we have to stop and think.  We have to first identify what it takes to satisfy them, and then we need to seek a way to go further.  We have to say. "In addition to ___, would you allow me to ___?"  Customers understand that it is not a matter of 'if' you blow it, they just want to know that 'when' you do, you are going to respond in a big way.  Our mistakes need to be viewed as opportunities to rescue and delight our customers.  When you do this, don't keep it a secret.  Shout it from the mountaintops!  THIS is what keeps them coming back and becoming an advocate for your business.

We have to learn how to neutralize negative experiences by responding quickly and with some creativity.  The image that I have attached to this article is an example of how an absolute bonehead move turned into a great story.  We left off $1500 worth of incentives on a customer's paperwork.  When the error was detected, we had a decision to make.  First,  I guess we could have just kept quiet.  When I have to resort to this kind of thievery to get by, I'll fire myself, grow a long beard and play my ukulele on the street corner. Secondly, we could have dropped the check in the mail with a sticky note that read "oops".  Instead, we decided to proclaim our greatness.  How would I feel if I unexpectedly received $1500 in the mail exactly one month before Christmas?  Let's turn this financial faux pas into a marketing masterpiece.  Make no mistake, I have no doubt that anyone reading this would return money that belongs to the customer.  The difference is HOW we returned it.   Did you notice the playful language of the letter?  When did we stop having fun at work?  We do these types of fun things on ANY situation in which we owe customers money.  Do you want to blow someone's mind?  Send them $125 explaining that you were able to secure a little extra on their trade in from last month.  Try to buy that kind of advertising for $125.  I dare you. The point here is that we seek out an opportunities to set ourselves apart.

The budget on this marketing campaign was whatever the letterhead, envelope, and stamp cost.  Under a buck, I suppose.  Oh yeah, about two minutes of my precious time.

If you'll notice, I grabbed a really old letterhead that still had the Pontiac logo on it.  See, when your heart in is the right place, little mistakes don't matter that much.

Who's your Danny?

www.dannybenites.com

Read more…

Top Employee Motivators and Demotivators

Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the time to meet with and listen to employees--as much as they need or want.

#3 Provide specific feedback about performance of the person, the department and the organization.

#4 Strive to create a work environment that is open, trusting and fun.  Encourage new ideas and initiative.

#5 Provide information on how the company makes and loses money, upcoming products and strategies for competing in the marketplace, and how the person fits into the overall plan.

#6 Involve employees in decisions, especially as those decisions affect them.

#7 Provide employees with a sense of ownership in their work and the work environment.

#8 Recognize, reward and promote people based on their performance; deal with low and marginal performers so that they improve or leave.

#9 Give people a chance to grow and learn new skills; show them how you can help them meet their goals within the context of meeting the organization's goals.  Create a partnership with each employee.

#10 Celebrate successes--of the company, of the department and of individuals in it. Take time for team- and morale-building meetings and activities.

 

The Top Ten Employee Demotivators

#1 Organizational Politics - An environment in which the competition for power, influence, resources and promotions is based on subjective or hidden criteria.

#2 Unclear Expectations - Employees need to understand what to expect from a recognition program. What are their roles and responsibilities?

#3 Unnecessary Rules - Keep programs simple. Too many rules mean too much bureaucracy.

#4 Poorly Designed Work - Poorly engineered work gets in the way of satisfying internal and external customers and frustrates employees.

#5 Unproductive Meetings - Employees often leave meetings exhausted, battered and bored.

#6 Internal Competition -The healthiest organizations compete against their competition, not against themselves.

#7 Lack of Follow Up - Promise only what can be delivered. Deliver on all promises.

#8 Constant Change - Changing the rules of the game is demotivating. If they do change, make them better – adding new opportunities. If change is necessary or the bar needs to be raised, consult with your employees.

#9 Dishonesty - Employees hate being lied to

#10 Hypocrisy - Do not say one thing and then do another. Be consistent.

Read more…


Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I said, "You know what would be cool? (In a Joking Matter) If some company like H&R Block or some other company could just set up their services right in the dealership and when someone says they're waiting to get their return we can say, no need to wait, you can get them done right here!" The dealer then said to me, that's exactly what we're doing! I was like WHAT????? So they went on to say that there is a tax service that is specifically set up to help dealers maximize the "Tax Return" objection. I thought this was an AWESOME idea! This may not be a fit for your store but if it is and it can help I wish you the best results possible! 

Here is the website if you're interested. View Website Here! 

Read more…

Rubber. Meets. Road. Sean V. Does it AGAIN!

For every one on this board that didn't get to make it to Internet Sales 20 Group in LA.....Shame on you! Once again, Sean V. and his band of industry phenoms blew it out of the water! Every once in a while I will catch my wife off guard and I'll say, "I can't wait until tomorrow." She always responds, "Why, what's happening tomorrow?" to which I respond, "I get better looking every day!" Then she punches me and moves on. This is kind of like thinking about what these people could possibly do to trump this trump of the last trump! No matter how good it gets, the next one always seems to get better. In this digital world that we live in, information changes dramatically between these events. The speakers at the IS20G are the people who are right in the middle of these changes...whether they are writing about them or making the changes themselves! I don't care how many conferences that you have been to...I guarantee you have never been to one like this. The interaction is a game-changer.

I will say that Sean V. Bradley is the finest moderator in the country, in ANY industry. Whether he agrees with the speaker or not, he will explore EVERY angle of the conversation. He encourages...no, he INSISTS on participation from everyone. Attendees will tell you that they get as much from other dealers as they do from the speakers. First, a presenter will speak to a point, then a dealer will chime in on the effectiveness of the method. Then another attendee will ask THAT dealer specific questions. It's awesome to be a part of these discussions. Then, as if that is not enough, at the end, you get a chance to get together with accountability partners to formulate a plan to execute what you have learned. IS20G was over less than a week ago and I have already had communication with MY accountability partner...and I'm a General Manager!

Now, to my friends who DID attend...

Rubber. Meets. Road.

Ideas are easy, execution is hard. Why don't we lift weights? Because they're frickin' heavy, that's why!

 

 

From the book "The Greatest Salesman in the World".  A book, second only to the Bible, in shaping my life.

I will leave you in the capable hands of Og Mandino...

My dreams are worthless, my plans are dust, my goals are impossible.

All are of no value unless they are followed by action.

I will act now. Never has there been a map, however carefully executed to detail and scale, which carried its owner over even one inch of ground. Never has there been a parchment of law, however fair, which prevented one crime. Never has there been a scroll, even such as the one I hold, which earned so much as a penny or produced a single word of acclamation. Action, alone, is the tinder which ignites the map, the parchment, this scroll, my dreams, my plans, my goals, into a living force. Action is the food and drink which will nourish my success.

I will act now. My procrastination which has held me back was born of fear and now I recognize this secret mined from the depths of all courageous hearts. Now I know that to conquer fear I must always act without hesitation and the flutters in my heart will vanish. Now I know that action reduces the lion of terror to an act of equanimity.

I will act now. Henceforth, I will remember the lesson of the firefly who gives of its light only when it is on the wing, only when it is in action. I will become a firefly and even in the day my glow will be seen in spite of the sun. Let others be as butterflies who preen their wings yet depend on the charity of a flower for life. I will be as the firefly and my light will brighten the world.

I will act now. I will not avoid the tasks of today and charge them to tomorrow for I know that tomorrow never comes. Let me act now even though my actions may not bring happiness or success for it is better to act and fail than not to act and flounder. Happiness, in truth, may not be the fruit plucked by my action yet without action all fruit will die on the vine.

I will act now. I will act now. I will act now. I will act now. Henceforth, I will repeat these words again and again, each hour, each day, every day, until the words become as much a habit as my breathing and the actions which follow become as instinctive as the blinking of my eyelids. With these words I can condition my mind to perform every act necessary for my success. With these words I can condition my mind to meet every challenge which the failure avoids.

I will act now. I will repeat these words again and again and again. When I awake I will say them and leap from my cot while the failure sleeps yet another hour.

I will act now. When I enter the market place I will say them and immediately confront my first prospect while the failure ponders yet his possibility of rebuff.

I will act now. When I face a closed door I will say them and knock while the failure waits outside with fear and trepidation.

I will act now. When I face temptation I will say them and immediately act to remove myself from evil.

I will act now. When I am tempted to quit and begin again tomorrow I will say them and immediately act to consummate another sale.

I will act now. Only action determines my value in the market place and to multiply my value I will multiply my actions. I will walk where the failure fears to walk. I will work when the failure seeks rest. I will talk when the failure remains silent. I will call on ten who can buy my goods while the failure makes grand plans to call on one. I will say it is done before the failure says it is too late.

I will act now. For now is all I have. Tomorrow is the day reserved for the labor of the lazy. I am not lazy. Tomorrow is the day when the evil become good. I am not evil. Tomorrow is the day when the weak become strong. I am not weak. Tomorrow is the day when the failure will succeed. I am not a failure.

I will act now. When the lion is hungry he eats. When the eagle has thirst he drinks. Lest they act, both will perish.

I hunger for success. I thirst for happiness and peace of mind. Lest I act I will perish in a life of lure, misery, and sleepless nights. I will command, and I will obey mine own command.

I will act now. Success will not wait. If I delay she will become betrothed to another and lost to me forever. This is the time. This is the place. I am the one.

I will act now.

Who's your Danny?

Read more…

The Most Important Decision of Your Life

On November 19, 2005, a day after having surgery, I was diagnosed with squamous cell carcinoma cancer. I would compare receiving the news to going to the dentist and being numbed. However, this numbed my whole body. For 20 minutes I rushed through all kinds of thoughts and emotions – shock, anger, “why me?” questions, sadness.

 

After the 20 minutes, I made a big decision. I decided to live. I decided that all of the emotions and thoughts I was experiencing were not supporting me. I decided right then and there to switch my mind and all actions to that of support and complete cure. At that moment, I was cured.

 

On January 31, 2006 I received my 33rd and final daily radiation treatment. I am now cancer free. I did not need the doctor to declare that for me; I had already made that decision from the day of diagnosis. I had even told my doctor that at my first appointment.

 

My whole life I have believed in the power of the mind. The ability to create your outer life from thoughts and emotions from within are undeniable. Nothing is as powerful as your personal philosophy in life. The good news is that your personal philosophy is simply decided by you and your own free will.

 

In my lifetime, I have been both poor and rich. I have had both sad and happy times. I have lived through tragedies and triumphs. One thing that has never wavered has been my mental approach to whatever has come towards me. Nothing can create wealth and abundance in any segment of a person’s life more than their attitudes and thoughts.

 

I have seen materially rich people with great poverty of mind and I have seen people in great struggles with an attitude of abundance. Wealth and possessions can flee in an instant, but nothing or nobody can take away your mind and your choice of thought.

 

Whenever friends or relatives would begin to discuss my disease, they would focus on how it was so unfair, especially since I am a lifetime non-smoker. Ninety-nine percent of the particular cancer that I had occurs in heavy smokers. I had to make a decision not to focus on whether it was fair or not and focus on what could be done to move forward.

 

I made a decision to research my disease. I wanted to be empowered in my decisions. I created a regimented approach that included traditional treatment along with nutrition, supplements, whole body detoxification, exercise, proper rest, mental imaging and prayer. Some of these approaches were never mentioned by traditional medicine practitioners. However, I made the decision to be in charge of my knowledge and my actions.

 

After witnessing many people going through treatment for cancer and experiencing both my parents passing from the disease as well, I am more convinced than ever that your attitude and power of your mind makes a difference in everything you do in life. Your decision about your attitude in life is the most important choice of your life.

Read more…

Words Are Cheap

Words are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something to happen is for losers. The most important economy is the one created between your ears.

 

During down markets you have to get creative to make things happen. Although you may not be able to push a new car market if it’s not there, you can niche market, create affiliations, utilize your customer base better and push a used car market. In other words, there are options for success. Standing and waiting for the world to create your economy is not a good option.

 

There is an old quote that says, “When you go to work on yourself and get better it’s amazing how much better your customer’s get.” The one activity that can always pay off during a down economy is individual and organizational development.

 

Everything boils down to the four P’s of business - people, process, product and positioning. Do you work daily on your personal development? Do you work daily to increase your knowledge and ability to sell your product? Do you work daily to increase the effectiveness of your process? Do you work daily to increase your positioning through better marketing? If you work on these things daily you will determine your sales success in good times or bad. Good times will now become the norm.

 

Thoreau said it best: “Things don’t change; people change.” Make a commitment to figure out why you want to do something. When the why gets strong, the how gets easy. When you know why you want something, ideas of how will flow to you. Concentrate on the solution, not the problem. When you dwell on the idea of a prosperous market you create the reality of a prosperous market.

 

When you open the door to your belief system, you close the door of scarcity. When you are suffering from a lack of something it’s because you have a mental condition of lack. Everything apparent in your outside world of today is a direct reflection of your inside world from yesterday.

 

As you improve yourself you begin to think and act on another level of energy. Imagine the analogy of playing a video game and having to get a good enough score at one level to go to the next level. Once you improve enough you enter a whole other level that creates another opportunity for improvement.

Read more…

SPONSORS