Location based advertising is advertising that integrates location-based services. Google teased this functionality for AdWords but has yet to roll it out in a widespread fashion. Marketers should be looking for and seizing any opportunities to use this advertising.
The impressive thing to note about location based advertising is that specific ads can be digitally served to customers by pinpointing their location. This is akin to a well-placed billboard or poster, however the marketing could be further narrowed by interest or demographics so that only the optimal customer sees it at the optimal time and place.
The closest digital advertising has gotten has traditionally been geotargeted ads. While this can help get messaging in front of a radius of potential clients, it doesn’t allow for a laser approach where only specific people receive the message within that radius. Rather than rely on IP address, location based advertising would actually be factoring in the geographic coordinates of a user’s specific device.
Some marketers believe location based advertising is the next big digital marketing advancement for 2016. Are any of you using this yet?
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