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We're doing the right things.  We've heard it everywhere.  Van says so, Sean says so, I say so, you KNOW so.  We're getting more resources to sell more cars.  People are starting to notice.  Do NOT let these people telling you that they can get a "better deal" somewhere else weigh you down.  If YOU believe they can get a better deal somewhere else, you WILL NOT SELL APPOINTMENTS.  Those customers are enticed by a low price, yes, but they're not going to get the high level of service that comes with out dealership.  We have the best reputation in the area, regardless of what others dealerships and a few angry customers say.  Adapt the long distance "fast food to 5 star restaurant" rebuttal and bring it home!  "Listen, most people purchase a new vehicle on average every 4 years or so.  I don't know about you, but that's a pretty special occasion.  Here's how I look at it.  If I was only going to take my wife out every 4 years I wouldn't take her to McDonald's just because it's closer/cheaper, I'd want to make sure she got World Class customer service at a 5 star restaurant   Check us and the other guys on the internet, our customers are telling us that WE are that 5 Star restaurant."  Check for yourselves!  Other dealerships have less than 8 reviews on any given website (12 is the minimum for a customer to say that they're legitimate and not fabricated by the business).  See what our customers are saying about us!  We are NOT the cheapest, we are the BEST!  Now, go tell our customers why they should buy here in SPITE of the fact that we're not the cheapest and explain to them why they're going to get the best DEAL if not the best price by working with YOU!

Remember, your customers pay more for a vehicle because they have YOU helping them buy their next vehicle!