People are spending more and more time on the internet, most people are "connected" over 65% of their day, almost 100% of their day if you count having a cellphone in your pocket as being connected. However, what you might not be aware of is just how much of the internet's focus is shifting towards digital video content. If someone were to produce digital video content, wouldn't they want it to be accessible 100% of the time? This is why the latest trend in digital video content is the optimization for mobile devices. The average person consumes just under an hour of video daily and over 50% (33 minutes) of this video is spent on Mobile. While 33 minutes may not seem like a lot of time in someones day, you have to take into consideration the number of people that are in the U.S. To give you a little perspective on how much video is consumed daily we need to multiply the US Population (2.1 million) by the average number of minute watched per person (33) and we know that daily in just the US 69,300,000 minutes of video are consumed.
Before you make the jump to invest in video production, it's important to keep in mind that most of the mobile consumption is done by the millennials! So make sure you're targeting your efforts to their demographic needs and wants. Are you watching digital content or using it for your business? Let us know your thoughts.
For the entire report check out the source of this article here - Video Content Roundup