We are all used to hearing the same things....What is my trade worth? Can you ball park it? Are you flexible on the price of your car? Your store is further away than I realized...and the list goes on. Its very easy to hear things like this all day and get discouraged, but it does not have to be that way. Every single objection you hear over the course of a single selling day can be overcome by a good rebuttal and a positive and enthusiastic attitude.
Ultimately on every phone call one of two things is going to happen. Either you are going to sell a customer on why they should come in and do business with you, or they are going to sell you on why they can't or shouldn't. Mastering some strong rebuttals and constantly maintaining a positive attitude can make all the difference. Be sure you know (and can explain) why customers should buy from you, and build the excitement from the start!
All that being said, once you have the tools and even think you may know what to do with them, it never hurts to have a blueprint.....
There are lots of great rebuttals out there and also a lot of ways to use objections as a reason for a customer to come and visit your store. Please post your best rebuttals and stories of how you set some great appointments using the objection as a reason to come in. Everyone's expertise is what makes forums like this so helpful, so i'll thank everyone in advance for the input!