I am a creature of habit. For the last 10 years during the last week of the month, as a manager, I would send out a bulk email asking our internet customers if they are still in the market and if there was anything I could do personally to help put a deal together. I only go back three months, and I do it EVERY month. This morning I had 42 emails in my inbox. Here are the results:
- 70% bought somewhere else (not always our fault, but we need to learn from our mistakes)
- 30% are STILL IN THE MARKET. I am definitely going to get our store a handful of deals out of this and hopefully help us hit our goals
BOTTOM LINE: Let those statistics sink in. If you handle Internet leads, you are dealing with BUYERS. Either you will sell them a car or someone else will. If you are a manager trying to hit your goal, spend some time going over your internet leads and you will find those extra deals are sitting in your CRM. Sometimes you just have to dig a little!
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