As long as i have been in the buisness i have never used rebuttals and scripts on my customers. But after working with Sean Bradley and Dealer Synergy i wonder what i was doing before. The rebuttal i believe that i use the most would have to be about price and with most of my customers the distance. I work with several people everyday that are from out of town so our VPP may not work with them so the distance rebuttals really help me deal with them. I have to say this year has been one of the best years for me in the automotive industry and i believe that i owe that to Sean Bradley and Dealer Synergy and also to the best Internet Director.
Comments
Awesome Post :)
Can you share with us, what portion of your prospects are out of the area? How many do you offer "Free Delivery" to home/ office and how many ACTUALLY accept the free delivery offer?
I look forward to hearing from you-