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US Digital Ad Spending: Online, Mobile, Social
Digital continues to rise in importance for US marketers, as eMarketer predicts online ad spending will reach $28.5 billion this year. Mobile will contribute an additional $1.1 billion to the digital ad market, and social networking sites will increase revenues by 55%.
- What factors will drive growth in the online ad market, and which formats and websites will benefit?
- How will mobile advertising develop in the next few years?
- What is the ad revenue picture for top social networking sites?
Facebook Users: The Juggernaut Rolls On
Facebook use in the US will continue on a solid growth track over the next three years, as the site cements its place at the epicenter of internet activity. As more users of all ages flock to the popular social network, marketers will find new opportunities to tap into an engaged, demographically diverse audience.- How many people in the US are using Facebook?
- What percentage of social network users are on Facebook?
- Which demographic groups will drive Facebook’s growth?
- How have Facebook features such as messaging, video-sharing, gaming and the “like” button enhanced its platform?
Twitter Users: A Vocal Minority
US Twitter use will continue to grow through 2013, although usage levels and growth rates will be modest compared with earlier forecasts. Still, Twitter will remain a strong force within the social media ecosystem and a viable venue for marketers targeting youthful, engaged audiences.- How many adults are using Twitter?
- Which metric is the most reliable indicator of Twitter usage?
- What is the demographic mix of the Twitter user base?
- What should marketers keep in mind as they consider using Twitter’s ad vehicles?
US Social Network Usage: 2011 Demographic & Behavioral Trends
In 2011, 63.7% of US internet users will use social networks. Key trends include the slowing growth rate in usage, the rising sophistication of the social networking audience, the dominance of the youth market, the battle between email and social networks, and the increase in mobile social usage.- How many people in the US use social networks?
- Which age groups are most active and engaged?
- How does social network usage impact email?
- How will mobile social network usage grow and change?
Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu
As the US restaurant industry recovers, operators are increasingly employing mobile and social media marketing to meet consumer expectations. Businesses that engage, provide value and reach potential diners where they spend their time will be at a distinct advantage.- How are diners using mobile and social media?
- What do restaurant operators need to know?
- What is the future of mobile and social media for restaurants?
Western Europe Social Network Usage
An increasing number of internet users in France, Germany, Italy and Spain are using social networking sites. eMarketer estimates that the number of social network users in the EU-5 will climb from 100.1 million in 2011 to 141.9 million in 2015.- How many people use social networks in Western Europe?
- What are the similarities and differences between social network usage in France, Germany, Italy and Spain?
- What are the top social networks?
- What are the primary activities on social networks?
China Social Media Marketing
Social media use in China is very similar to the rest of the world, but retains a distinctly Chinese approach. Users have rapidly developed large online networks of friends and family. Brands can tap into these networks for promotion and increased sales.- What are the most popular social media sites?
- How many people use social media in China?
- What are the largest demographic groups using social media in China?
- How do internet users in China interact with brands on social media?
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