Social media is quickly becoming part of everyday life, even in business. Businesses are now using social media to attract potential customers, engage with current customers, and promote new products. Automotive professionals are even integrating social media into their day-to-day practices.
A recent study shows that 78% of salespeople, who use social media to sell their products, outsell their peers who do not actively use social media in their sales process.
Social media and email marketing makes it easy for dealership's to reach a target audience. General managers are no longer left hoping their print advertisements fall into the right hands. If they have deals that are specifically for first-time buyers who are looking to buy a four door sedan, there are tools on social media and other blog forums that will allow dealership's to reach this particular group.
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