The Birth of the Walser Rewards Program

The Walser Rewards program was birthed in October, 2002. It consisted of a card, a gas discount, a AAA new member discount, and a car rental discount. Buy the car, get the card.The first time I caught wind of the Walser Car Club (what it was called back then) was from a full-page ad in the Minneapolis Star Tribune. A card, gas discount, AAA and car rental discount. And a simple message: buy the car, get the card.The Walser Car Club was the brainchild of Randy McPherson and Paul Walser of the Walser Automotive Group. Randy and Paul had a unique relationship in the early 2000s, in that they partnered to build affiliate companies to the Walser Automotive group, including an insurance company, mortgage company, real estate company, leasing company, and a marketing company. The marketing company was set up to run the Walser Car Club, and possibly build additional “clubs” for other auto dealers.The marketing company was called WAM Advertising & Marketing. WAM is an acronym for Walser Advertising & Marketing. So, in reality, the full name of the marketing company was Walser Advertising & Marketing Advertising & Marketing.October 2002. Star Tribune ad. The “Walser Car Club”, the only product of a company with a bad name and one client.

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The Birth of the Walser Rewards Program

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