Penguin 2.0 landed on May 23rd. So far I'm not impressed with what I am seeing. Dealer sites are dropping off the rankings. Most are blissfully unaware. They see their dealership in the map results and assume everything is OK. But the actual search results had entirely different people in them than a week ago. In some cases the dealership is still in the results but with their mobile site. One I was keeping an eye on dropped 65 spots, that's a 7 page drop from the #1 position. Luckily they are relaunching their site this week and should settle back at the top with their less spammy site.